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Author: Mike Michalowicz Publisher: Penguin ISBN: 0593330633 Category : Business & Economics Languages : en Pages : 305
Book Description
From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate? 2. Does it attract? 3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.
Author: Mike Michalowicz Publisher: Penguin ISBN: 0593330633 Category : Business & Economics Languages : en Pages : 305
Book Description
From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate? 2. Does it attract? 3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.
Author: Geoff Smart Publisher: Ballantine Books ISBN: 0345504194 Category : Business & Economics Languages : en Pages : 210
Book Description
In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent. The silver lining is that “who” problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street’s A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement–and it has a 90 percent success rate. Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to • avoid common “voodoo hiring” methods • define the outcomes you seek • generate a flow of A Players to your team–by implementing the #1 tactic used by successful businesspeople • ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate • attract the person you want to hire, by emphasizing the points the candidate cares about most In business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success.
Author: Benjamin Cane Publisher: Packt Publishing Ltd ISBN: 1785287877 Category : Computers Languages : en Pages : 458
Book Description
Identify, capture and resolve common issues faced by Red Hat Enterprise Linux administrators using best practices and advanced troubleshooting techniques About This Book Develop a strong understanding of the base tools available within Red Hat Enterprise Linux (RHEL) and how to utilize these tools to troubleshoot and resolve real-world issues Gain hidden tips and techniques to help you quickly detect the reason for poor network/storage performance Troubleshoot your RHEL to isolate problems using this example-oriented guide full of real-world solutions Who This Book Is For If you have a basic knowledge of Linux from administration or consultant experience and wish to add to your Red Hat Enterprise Linux troubleshooting skills, then this book is ideal for you. The ability to navigate and use basic Linux commands is expected. What You Will Learn Identify issues that need rapid resolution against long term root cause analysis Discover commands for testing network connectivity such as telnet, netstat, ping, ip and curl Spot performance issues with commands such as top, ps, free, iostat, and vmstat Use tcpdump for traffic analysis Repair a degraded file system and rebuild a software raid Identify and troubleshoot hardware issues using dmesg Troubleshoot custom applications with strace and knowledge of Linux resource limitations In Detail Red Hat Enterprise Linux is an operating system that allows you to modernize your infrastructure, boost efficiency through virtualization, and finally prepare your data center for an open, hybrid cloud IT architecture. It provides the stability to take on today's challenges and the flexibility to adapt to tomorrow's demands. In this book, you begin with simple troubleshooting best practices and get an overview of the Linux commands used for troubleshooting. The book will cover the troubleshooting methods for web applications and services such as Apache and MySQL. Then, you will learn to identify system performance bottlenecks and troubleshoot network issues; all while learning about vital troubleshooting steps such as understanding the problem statement, establishing a hypothesis, and understanding trial, error, and documentation. Next, the book will show you how to capture and analyze network traffic, use advanced system troubleshooting tools such as strace, tcpdump & dmesg, and discover common issues with system defaults. Finally, the book will take you through a detailed root cause analysis of an unexpected reboot where you will learn to recover a downed system. Style and approach This is an easy-to-follow guide packed with examples of real-world core Linux concepts. All the topics are presented in detail while you're performing the actual troubleshooting steps.
Author: Gail Evans Publisher: Crown Currency ISBN: 076790463X Category : Business & Economics Languages : en Pages : 210
Book Description
An honest and practical handbook that reveals important insights into relationships between men and women and work, Play Like a Man, Win Like a Woman, is a must-read for every woman who wants to leverage her power in the workplace. Women make up almost half of today's labor force, but in corporate America they don't share half of the power. Only four of the Fortune 500 company CEOs are women, and it's only been in the last few years that even half of the Fortune 500 companies have more than one female officer. A major reason for this? Most women were never taught how to play the game of business. Throughout her career in the super-competitive, male-dominated media industry, Gail Evans, one of the country's most powerful executives, has met innumerable women who tell her that they feel lost in the workplace, almost as if they were playing a game without knowing the directions. In this book, she reveals the secrets to the playbook of success and teaches women at all levels of the organization--from assistant to vice president--how to play the game of business to their advantage. Men know the rules because they wrote them, but women often feel shut out of the process because they don't know when to speak up, when to ask for responsibility, what to say at an interview, and a lot of other key moves that can make or break a career. Sharing with humor and candor her years of lessons from corporate life, Gail Evans gives readers practical tools for making the right decisions at work. Among the rules you will learn are: • How to Keep Score at Work • When to Take a Risk • How to Deal with the Imposter Syndrome • Ten Vocabulary Words That Mean Different Things to Men and Women • Why Men Can be Ugly, and You Can't • When to Quit Your Job
Author: James Waldroop, Ph.D. Publisher: Crown Currency ISBN: 0385498500 Category : Business & Economics Languages : en Pages : 354
Book Description
Have you ever wondered why some people seem to rise effortlessly to the top, while others are stuck in the same job year after year? Have you ever felt you are falling short of your career potential? Have you wondered if some of the things you do–or don’t do–at work might be hamstringing your ambitions? In The 12 Bad Habits That Hold Good People Back, James Waldroop and Timothy Butler identify the twelve habits that–whether you are a retail clerk or a law firm partner, work in technology or in a factory–are almost guaranteed to hold you back. The fact is, most people learn their greatest lessons not from their successes but from their mistakes. The 12 Bad Habits That Hold Good People Back offers the flip side to Stephen Covey’s approach in The 7 Habits of Highly Effective People, zeroing in on the most common behavior that can impede a career. Based on over twenty years of research as business psychologists, the authors claim that the reasons people fail in their jobs are the same everywhere. Only after these detrimental behaviors have been identified can the patterns that limit career advancement be broken. Using real-life accounts of clients they have worked with at Harvard and as executive coaches at such companies as GTE, Sony, GE, and McKinsey & Co., Waldroop and Butler offer invaluable–and in some cases, job-saving–step-by-step advice on how readers can change their behavior to get back on track. For anyone seeking to achieve his or her career ambitions, The 12 Bad Habits That Hold Good People Back is a powerful tool for unleashing true potential.
Author: David J. Hiltebrand Publisher: ISBN: Category : Law Languages : en Pages : 672
Book Description
This manual suggests design operating and performance criteria for specific surface water quality conditions to provide the optimum protection from microbiological contaminants.
Author: Daniel Quinn Publisher: Steerforth ISBN: 1581952392 Category : Fiction Languages : en Pages : 436
Book Description
They knew us before we began to walk upright. Shamans called them guardians, mythmakers called them tricksters, pagans called them gods, churchmen called them demons, folklorists called them shape-shifters. They’ve obligingly taken any role we’ve assigned them, and, while needing nothing from us, have accepted whatever we thought was their due – love, hate, fear, worship, condemnation, neglect, oblivion. Even in modern times, when their existence is doubted or denied, they continue to extend invitations to those who would travel a different road, a road not found on any of our cultural maps. But now, perceiving us as a threat to life itself, they issue their invitations with a dark purpose of their own. In this dazzling metaphysical thriller, four who put themselves in the hands of these all-but-forgotten Others venture across a sinister American landscape hidden from normal view, finding their way to interlocking destinies of death, terror, transcendental rapture, and shattering enlightenment.
Author: R. Dutt Publisher: Berrett-Koehler Publishers ISBN: 1523093331 Category : Business & Economics Languages : en Pages : 245
Book Description
Iteration rules product development, but it isn't enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products. In the last decade, we've learned to harness the power of iteration to innovate faster—we've invested in a fast car, but our ability to set a clear destination and navigate to it hasn't kept up. When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” that often kill innovation. Radical Product Thinking (RPT) gives organizations a repeatable model for building world-changing products. The key? Being vision-driven instead of iteration-led. R. Dutt guides readers through the five elements of the methodology (vision, strategy, prioritization, execution and measurement, and culture) to develop a clear process for translating vision into reality, and turning RPT skills into muscle memory. This book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products. The best part? You don't have to be a natural-born visionary to produce extraordinary results.
Author: Mike Michalowicz
Author: Mike Michalowicz
Author: Geoff Smart
Author: Benjamin Cane
Author: Gail Evans
Author: James Waldroop, Ph.D.
Author: David J. Hiltebrand
Author: Daniel Quinn
Author: 
Author: Michelle LeCompte
Author: R. Dutt