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Author: Melvin L. DeFleur Publisher: Routledge ISBN: 1317346572 Category : Language Arts & Disciplines Languages : en Pages : 609
Book Description
Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
Author: Melvin L. DeFleur Publisher: Routledge ISBN: 1317346572 Category : Language Arts & Disciplines Languages : en Pages : 609
Book Description
Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
Author: Robin L. Nabi Publisher: SAGE ISBN: 1412959969 Category : Language Arts & Disciplines Languages : en Pages : 657
Book Description
Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.
Author: Arthur Asa Berger Publisher: SAGE ISBN: 9780803973572 Category : Language Arts & Disciplines Languages : en Pages : 226
Book Description
'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound
Author: James H. Watt Publisher: SAGE Publications, Incorporated ISBN: 9780803956209 Category : Language Arts & Disciplines Languages : en Pages : 456
Book Description
While there is general acknowledgement that communication is a process rather than a condition, there has been little systematic examination of dynamic processes within communication studies. This volume examines these processes within the communications field as a whole, from interpersonal to mass communication, and thereby brings to light many largely unexplored connections. The first part focuses on the methodological and theoretical significance of communication events or states which vary regularly, or in some distinct pattern, over time. The second section is a compilation of current theories and research based on the ideas of cyclic and dynamic patterns which occur in diverse communication settings.
Author: David Miller Publisher: SAGE ISBN: 0857025945 Category : Language Arts & Disciplines Languages : en Pages : 257
Book Description
This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society. Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics.
Author: Denis Mcquail Publisher: Routledge ISBN: 1317900685 Category : Social Science Languages : en Pages : 238
Book Description
Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.
Author: Melvin L. DeFleur
Author: David Chaney
Author: Melvin L. DeFleur
Author: Wilbur Schramm
Author: Robin L. Nabi
Author: Arthur Asa Berger
Author: Peter Simonson
Author: David C. Chaney
Author: James H. Watt
Author: David Miller
Author: Denis Mcquail