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Author: Publisher:
ISBN:
Category : Automation
Languages : en
Pages : 576
Book Description
Proceedings of the 1992 International Conference on Industrial Electronics, Control, Instrumentation, and Automation: Signal porocessing [sic] and systems control, intelligent sensors and instrumentation
![Proceedings of the 1992 International Conference on Industrial Electronics, Control, Instrumentation, and Automation: Signal porocessing [sic] and systems control, intelligent sensors and instrumentation PDF](https://books.google.com/books/content/images/frontcover/sShOAQAAIAAJ?fife=w80-h100)
Author: Proceedings of the 1992 International Conference on Industrial Electronics, Control, Instrumentation, and Automation: Robotics, CIM and automation, emerging technologies
Author: Proceedings of the 1992 International Conference on Industrial Electronics, Control, Instrumentation, and Automation, November 9-13, 1992, Marriot Mission Valley/San Diego, USA
Author: International Conference on Industrial Electronics, Control, Instrumentation, and AutomationPublisher:
ISBN:
Category : Automation
Languages : en
Pages : 0
Book Description
Proceedings of the International Conference on Industrial Electronics, Control, Instrumentation and Automation, November 9-13, 1992, Marriot Mission Valley, San Diego, USA.
Author: Proceedings of the 1992 International Conference on Industrial Electronics, Control, Instrumentation, and Automation: Power electronics and motion control
Author: Publisher:
ISBN:
Category : Computer integrated manufacturing systems
Languages : en
Pages : 1649
Book Description
Proceedings of the 1992 International Conference on Industrial Electronics, Control, Instrumentation, and Automation
Author: Publisher:
ISBN: 9780780305830
Category : Automation
Languages : en
Pages : 1649
Book Description
Robotica
Author: Publisher:
ISBN:
Category : Artificial intelligence
Languages : en
Pages : 616
Book Description
Proceedings of the 1992 International Conference on Industrial Electronics, Control, Instrumentation and Automation
Author: Brand Relevance
Author: David A. AakerPublisher: John Wiley & Sons
ISBN: 0470613580
Category : Business & Economics
Languages : en
Pages : 400
Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Hospitality Marketing
Author: Francis ButtlePublisher: Taylor & Francis
ISBN: 1317403495
Category : Business & Economics
Languages : en
Pages : 435
Book Description
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.