Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference PDF full book. Access full book title Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference by Roger Gomes. Download full books in PDF and EPUB format.

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference PDF Author: Roger Gomes
Publisher: Springer
ISBN: 3319131478
Category : Business & Economics
Languages : en
Pages : 361

Book Description
This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
➤