Author: Ignacio Castillo Publisher: John Wiley & Sons ISBN: 1119983223 Category : Languages : en Pages : 850
Book Description
Show students why business statistics is an increasingly important business skill through a student-friendly pedagogy. In this fourth Canadian edition of Business Statistics For Contemporary Decision Making authors Ken Black, Tiffany Bayley, and Ignacio Castillo uses current real-world data to equip students with the business analytics techniques and quantitative decision-making skills required to make smart decisions in today's workplace.
Author: Ralph Kimball Publisher: Wiley ISBN: 9780471376804 Category : Computers Languages : en Pages : 420
Book Description
"Ralph's latest book ushers in the second wave of the Internet. . . . Bottom line, this book provides the insight to help companies combine Internet-based business intelligence with the bounty of customer data generated from the internet."--William Schmarzo, Director World Wide Solutions, Sales, and Marketing,IBM NUMA-Q. Receiving over 100 million hits a day, the most popular commercial Websites have an excellent opportunity to collect valuable customer data that can help create better service and improve sales. Companies can use this information to determine buying habits, provide customers with recommendations on new products, and much more. Unfortunately, many companies fail to take full advantage of this deluge of information because they lack the necessary resources to effectively analyze it. In this groundbreaking guide, data warehousing's bestselling author, Ralph Kimball, introduces readers to the Data Webhouse--the marriage of the data warehouse and the Web. If designed and deployed correctly, the Webhouse can become the linchpin of the modern, customer-focused company, providing competitive information essential to managers and strategic decision makers. In this book, Dr. Kimball explains the key elements of the Webhouse and provides detailed guidelines for designing, building, and managing the Webhouse. The results are a business better positioned to stay healthy and competitive. In this book, you'll learn methods for: - Tracking Website user actions - Determining whether a customer is about to switch to a competitor - Determining whether a particular Web ad is working - Capturing data points about customer behavior - Designing the Website to support Webhousing - Building clickstream datamarts - Designing the Webhouse user interface - Managing and scaling the Webhouse The companion Website at www.wiley.com/compbooks/kimball provides updates on Webhouse technologies and techniques, as well as links to related sites and resources.
Author: C. Farrington Publisher: Springer ISBN: 0230800726 Category : Political Science Languages : en Pages : 225
Book Description
The politics of Ulster Unionism is central to the success or failure of any political settlement in Northern Ireland. This book examines the relationship between Ulster Unionism and the peace process in reference to these questions.
Author: G. E. Shilov Publisher: Courier Corporation ISBN: 0486165612 Category : Mathematics Languages : en Pages : 258
Book Description
This treatment examines the general theory of the integral, Lebesque integral in n-space, the Riemann-Stieltjes integral, and more. "The exposition is fresh and sophisticated, and will engage the interest of accomplished mathematicians." — Sci-Tech Book News. 1966 edition.
Author: Mary Uhl-Bien Publisher: John Wiley & Sons ISBN: 1119503779 Category : Business & Economics Languages : en Pages : 386
Book Description
Organizational Behavior is a multidimensional product to allow for student development in knowledge, analysis, synthesis and personal development with pedagogical features designed to bring Organizational Behavior to life. This product reframes the content of organizational behavior to reflect the inherent interdependence of factors that explain human behavior. Traditional OB topics are introduced as part of an integrated framework for answering practically-relevant questions about why people behave as they do and how to effectively self manage and influence others.
Author: Emilio F. Moran Publisher: John Wiley & Sons ISBN: 1118877314 Category : Social Science Languages : en Pages : 276
Book Description
Now updated and expanded, People and Nature is a lively, accessible introduction to environmental anthropology that focuses on the interactions between people, culture, and nature around the world. Written by a respected scholar in environmental anthropology with a multi-disciplinary focus that also draws from geography, ecology, and environmental studies Addresses new issues of importance, including climate change, population change, the rise of the slow food and farm-to-table movements, and consumer-driven shifts in sustainability Explains key theoretical issues in the field, as well as the most important research, at a level appropriate for readers coming to the topic for the first time Discusses the challenges in ensuring a livable future for generations to come and explores solutions for correcting the damage already done to the environment Offers a powerful, hopeful future vision for improved relations between humans and nature that embraces the idea of community needs rather than consumption wants, and the importance of building trust as a foundation for a sustainable future
Author: Jerry J. Weygandt Publisher: John Wiley and Sons ISBN: 0470083603 Category : Business & Economics Languages : en Pages : 550
Book Description
As the hospitality field continues to grow and diversify, today’s hospitality professionals need to understand financial accounting at a higher level than ever before. Written by some of the most respected authors in accounting, Hospitality Financial Accounting, Second Edition gives a complete introduction to financial accounting principles and demonstrates how to apply them to all facets of the hospitality industry. Updated with the latest developments in the accounting and hospitality fields,Hospitality Financial Accounting, Second Edition covers the basics of financial accounting first and then shows hospitality students how to analyze financial statements and deal with the daily issues they will face on the job.
Author: Theo Lieven Publisher: Springer ISBN: 3319602195 Category : Business & Economics Languages : en Pages : 276
Book Description
This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.
Author: Ignacio Castillo
Author: Ralph Kimball
Author: C. Farrington
Author: G. E. Shilov
Author: H. J. de Blij
Author: Mary Uhl-Bien
Author: Emilio F. Moran
Author: Donald E Kieso, Ph.D., CPA
Author: Jerry J. Weygandt
Author: Theo Lieven