Author: James Martin Publisher: Loyola Press ISBN: 082942993X Category : Religion Languages : en Pages : 277
Book Description
Many of us have questions about the Bible: Can we believe the Bible? What was Jesus’ mission? What is sin? Does hell exist? Is anyone beyond God’s forgiveness? In A Jesuit Off-Brodway, James Martin, SJ, answers these questions about the Bible, and other big questions about life, as he serves as a theological advisor to the cast of The Last Days of Judas Iscariot. Grab a front-row seat to Fr. Martin's six months with the LAByrinth Theater Company and see first-hand what it's like to share the faith with a largely secular group of people . . . and discover, along with Martin, that the sacred and the secular aren't always that far apart.
Author: Michael J. Baker Publisher: Routledge ISBN: 1134506120 Category : Business & Economics Languages : en Pages : 907
Book Description
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Author: Yuval Noah Harari Publisher: HarperCollins ISBN: 0062464353 Category : Science Languages : en Pages : 464
Book Description
Official U.S. edition with full color illustrations throughout. NEW YORK TIMES BESTSELLER Yuval Noah Harari, author of the critically-acclaimed New York Times bestseller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans into gods. Over the past century humankind has managed to do the impossible and rein in famine, plague, and war. This may seem hard to accept, but, as Harari explains in his trademark style—thorough, yet riveting—famine, plague and war have been transformed from incomprehensible and uncontrollable forces of nature into manageable challenges. For the first time ever, more people die from eating too much than from eating too little; more people die from old age than from infectious diseases; and more people commit suicide than are killed by soldiers, terrorists and criminals put together. The average American is a thousand times more likely to die from binging at McDonalds than from being blown up by Al Qaeda. What then will replace famine, plague, and war at the top of the human agenda? As the self-made gods of planet earth, what destinies will we set ourselves, and which quests will we undertake? Homo Deus explores the projects, dreams and nightmares that will shape the twenty-first century—from overcoming death to creating artificial life. It asks the fundamental questions: Where do we go from here? And how will we protect this fragile world from our own destructive powers? This is the next stage of evolution. This is Homo Deus. With the same insight and clarity that made Sapiens an international hit and a New York Times bestseller, Harari maps out our future.
Author: John Wroe Publisher: Forgotten Books ISBN: 9780331697308 Category : Religion Languages : en Pages : 230
Book Description
Excerpt from Communications for Full Members Given to John Wroe: From the First Month to the Twelfth Month, 1859 Nowi will put it the contrary way. He man 'has railed upon his brother, has he not against. His Creator? Does he not despise that flesh which has overcome his own spirit? If any of the house of Israel know one that is of the corrupt tree, will it not be by their flesh telling them - will not that be against them? About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Tom Standage Publisher: Bloomsbury Publishing USA ISBN: 0802719910 Category : Social Science Languages : en Pages : 286
Book Description
A lighthearted chronicle of how foods have transformed human culture throughout the ages traces the barley- and wheat-driven early civilizations of the near East through the corn and potato industries in America.
Author: Lawrence R. Samuel Publisher: University of Pennsylvania Press ISBN: 0812204875 Category : History Languages : en Pages : 234
Book Description
What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.
Author: Justin Clemens Publisher: Amsterdam University Press ISBN: 9789053567166 Category : Social Science Languages : en Pages : 220
Book Description
Annotation Elizabeth A. Kaye specializes in communications as part of her coaching and consulting practice. She has edited Requirements for Certification since the 2000-01 edition.
Author: L. Cliffe Publisher: Springer ISBN: 023059784X Category : Political Science Languages : en Pages : 247
Book Description
This book provides the first attempt to synthesise what is a pervasive phenomenon, and one that is mentioned tangentially in many political analyses, but nowhere receives the systematic and theoretical treatment that its significance to the working of 'democratic' political practice deserves. It will thus be a volume that should interest a range of scholars in government and political theory, in comparative politics and communications.
Author: James Martin
Author: John A. Howard
Author: Michael J. Baker
Author: Yuval Noah Harari
Author: John Wroe
Author: Tom Standage
Author: Lawrence R. Samuel
Author: Justin Clemens
Author: L. Cliffe
Author: Onkvisit