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Author: Bryan B. Whaley Publisher: Routledge ISBN: 1136294457 Category : Language Arts & Disciplines Languages : en Pages : 387
Book Description
This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover: Exploration and Description: interview/focus groups, case study, ethnography, and surveys; Examining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis; Causal Explication: experimental research, meta-analysis, and meta-synthesis; and Cultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with health disparities. Chapters cite or use examples from allied health areas -- nursing, public health, sociology, medicine -- to demonstrate the breadth of health communication studies. This work highlights the importance of methodology in health communication research in multiple contexts. Developed to provide a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students across the social science and health disciplines.
Author: Bryan B. Whaley Publisher: Routledge ISBN: 1136294457 Category : Language Arts & Disciplines Languages : en Pages : 387
Book Description
This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover: Exploration and Description: interview/focus groups, case study, ethnography, and surveys; Examining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis; Causal Explication: experimental research, meta-analysis, and meta-synthesis; and Cultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with health disparities. Chapters cite or use examples from allied health areas -- nursing, public health, sociology, medicine -- to demonstrate the breadth of health communication studies. This work highlights the importance of methodology in health communication research in multiple contexts. Developed to provide a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students across the social science and health disciplines.
Author: M. N. Hegde Publisher: Plural Publishing ISBN: 1635502004 Category : Medical Languages : en Pages : 541
Book Description
This thoroughly updated fourth edition of Clinical Research in Communication Disorders: Principles and Strategies remains an instrumental resource for courses on research methods and design in communication disorders. The book is separated into three key sections: science and the scientific methods, clinical research designs, and doing, reporting, and evaluating research. Together, these sections provide thorough coverage of both the single-subject and group design strategies along with issues of measurement; philosophy of science; ethics of research; and planning, conducting, and reporting research. Instructors and students in communication sciences and disorders will appreciate the text's comprehensive coverage of scientific methods, group and single-subject research designs, report writing, and ethics of research in a single source. New to the Fourth EditionNew coauthor, Anthony P. Salvatore, PhDA new chapter on statistical analysis of research data, including several statistical techniques for single-subject research data, meta-analysis of both group and single-subject studiesUpdated criteria for visual analysis of single-subject research dataNew sections on translational research, qualitative research, and mixed methods researchDescriptions of additional research designs not included in the previous edition (e.g., the regression discontinuity design)Updated information on research ethics and review of fraudulent biomedical researchWeb-based sources that monitor research fraud and recalled studiesUpdated and expanded references throughoutKey FeaturesChapter outlines open each chapter and provide a summary of the key topicsChapter summaries recap key points in an easy-to-read bulleted formatEnd-of-chapter study guides allow readers to test their knowledgeBolded key terms throughoutDisclaimer: Please note that ancillary content (such as documents, audio, and video, etc.) may not be included as published in the original print version of this book.
Author: Derina Holtzhausen Publisher: Routledge ISBN: 1000398404 Category : Business & Economics Languages : en Pages : 362
Book Description
Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.
Author: National Academies of Sciences, Engineering, and Medicine Publisher: National Academies Press ISBN: 0309451051 Category : Science Languages : en Pages : 153
Book Description
Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations. Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences â€" psychological, economic, political, social, cultural, and media-related â€" on how science related to such issues is understood, perceived, and used.
Author: Fabien Medvecky Publisher: Springer Nature ISBN: 3030321169 Category : Social Science Languages : en Pages : 127
Book Description
This book presents the first comprehensive set of principles for an ethics of science communication. We all want to communicate science ethically, but how do we do so? What does being ethical when communicating science even mean? The authors argue that ethical reasoning is essential training for science communicators. The book provides an overview of the relationship between values, science, and communication. Ethical problems are examined to consider how to create an ethics of science communication. These issues range from the timing of communication, narratives, accuracy and persuasion, to funding and the client-public tension. The book offers a tailor-made ethics of science communication based on principlism. Case studies are used to demonstrate how this tailor-made ethics can be applied in practice.
Author: John A. Bilorusky Publisher: Routledge ISBN: 1000373061 Category : Psychology Languages : en Pages : 238
Book Description
Principles and Methods of Transformative Action Research delves into both general principles and specific methods for basic steps in the action research process—asking questions, gathering and analyzing data, communicating findings, and pursuing action. The role of collaboration is emphasized, with strategies of value to experts and engaged citizens in doing participatory research and community-based knowledge-building. Detailed attention is given to specific strategies of interviewing, participant observation, and judging and weighing evidence. The book draws on creative and critically minded elements of scientific traditions, such as transparency in telling the "story" of one’s inquiry, identifying data that are "exceptions to the rule," and the value of non-formulaic, improvisational designs. Quite distinctively, the book addresses how to write in one’s own voice, how to integrate action-and-inquiry into one’s everyday life, issues of ethics and social responsibility, and how to consider both immediate, practical needs and "bigger picture," systemic challenges. This book can serve as an undergraduate or graduate social sciences text on research methods. It is also a guidebook for action-oriented research by academics, professionals, and lay people, alike in community agencies, schools, and grassroots organizations, and for socially relevant academic research concerned with social justice, multiculturalism, and inclusiveness.
Author: William D. Crano Publisher: Routledge ISBN: 1317666070 Category : Psychology Languages : en Pages : 505
Book Description
Used to train generations of social scientists, this thoroughly updated classic text covers the latest research techniques and designs. Applauded for its comprehensive coverage, the breadth and depth of content is unparalleled. Through a multi-methodology approach, the text guides readers toward the design and conduct of social research from the ground up. Explained with applied examples useful to the social, behavioral, educational, and organizational sciences, the methods described are intended to be relevant to contemporary researchers. The underlying logic and mechanics of experimental, quasi-experimental, and non-experimental research strategies are discussed in detail. Introductory chapters covering topics such as validity and reliability furnish readers with a firm understanding of foundational concepts. Chapters dedicated to sampling, interviewing, questionnaire design, stimulus scaling, observational methods, content analysis, implicit measures, dyadic and group methods, and meta-analysis provide coverage of these essential methodologies. The book is noted for its: -Emphasis on understanding the principles that govern the use of a method to facilitate the researcher’s choice of the best technique for a given situation. - Use of the laboratory experiment as a touchstone to describe and evaluate field experiments, correlational designs, quasi experiments, evaluation studies, and survey designs. -Coverage of the ethics of social research including the power a researcher wields and tips on how to use it responsibly. The new edition features:-A new co-author, Andrew Lac, instrumental in fine tuning the book’s accessible approach and highlighting the most recent developments at the intersection of design and statistics. -More learning tools including more explanation of the basic concepts, more research examples, tables, and figures, and the addition of bold faced terms, chapter conclusions, discussion questions, and a glossary. -Extensive revision of chapter (3) on measurement reliability theory that examines test theory, latent factors, factor analysis, and item response theory. -Expanded coverage of cutting-edge methodologies including mediation and moderation, reliability and validity, missing data, and more physiological approaches such as neuroimaging and fMRIs. -A new web based resource package that features Power Points and discussion and exam questions for each chapter and for students chapter outlines and summaries, key terms, and suggested readings. Intended as a text for graduate or advanced undergraduate courses in research methods (design) in psychology, communication, sociology, education, public health, and marketing, an introductory undergraduate course on research methods is recommended.
Author: Erica Scharrer Publisher: Routledge ISBN: 1000380211 Category : Language Arts & Disciplines Languages : en Pages : 393
Book Description
This textbook is an advanced introduction to quantitative methods for students in communication and allied social science disciplines that focuses on why and how to conduct research that contributes to social justice. Today’s researchers are inspired by the potential for scholarship to make a difference for society, to push toward more just and equitable ends, and to engage in dialogue with members of the public so that they can make decisions about how to navigate the social, cultural, and political world equipped with accurate, fair, and up-to-date knowledge. This book illustrates the mechanics and the meaning behind quantitative research methods by illustrating each step in the research design process with research addressing questions of social justice. It provides practical guidance for researchers who wish to engage in the transformation of structures, practices, and understandings in society through community and civic engagement and policy formation. It contains step-by-step guidance in quantitative methods—from conceptualization through all the stages of execution of a study, including providing a detailed guide for statistical analysis—and demonstrates how researchers can engage with social justice issues in systematic, rigorous, ethical, and meaningful ways. This text serves as a core or supplementary textbook for graduate and advanced undergraduate courses in research methods for communication and social sciences and fills a gap for a methods text that is responsive to the desire of scholars to conduct socially impactful research.
Author: Bryan B. Whaley
Author: Bryan B. Whaley
Author: M. N. Hegde
Author: Derina Holtzhausen
Author: Rodger E. Ziemer
Author: National Academies of Sciences, Engineering, and Medicine
Author: Fabien Medvecky
Author: John A. Bilorusky
Author: William D. Crano
Author: Erica Scharrer
Author: Cindy Greenberg