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Author: M.N. Normah Publisher: Springer Science & Business Media ISBN: 1461437768 Category : Nature Languages : en Pages : 538
Book Description
The book is designed to provide a review on the methods and current status of conservation of the tropical plant species. It will also provide the information on the richness of the tropical plant diversity, the need to conserve, and the potential utilization of the genetic resources. Future perspectives of conservation of tropical species will be discussed. Besides being useful to researchers and graduate students in the field, we hope to create a reference for a much wider audience who are interested in conservation of tropical plant diversity.
Author: M.N. Normah Publisher: Springer Science & Business Media ISBN: 1461437768 Category : Nature Languages : en Pages : 538
Book Description
The book is designed to provide a review on the methods and current status of conservation of the tropical plant species. It will also provide the information on the richness of the tropical plant diversity, the need to conserve, and the potential utilization of the genetic resources. Future perspectives of conservation of tropical species will be discussed. Besides being useful to researchers and graduate students in the field, we hope to create a reference for a much wider audience who are interested in conservation of tropical plant diversity.
Author: Jishnu Bhattacharyya Publisher: CRC Press ISBN: 1000408027 Category : Business & Economics Languages : en Pages : 945
Book Description
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
Author: United States. Congress Publisher: Createspace Independent Publishing Platform ISBN: 9781976150753 Category : Languages : en Pages : 100
Book Description
Oversight of the Department of Justice : hearing before the Committee on the Judiciary, House of Representatives, One Hundred Fourteenth Congress, second session, July 12, 2016.
Author: Jacquelyn A. Ottman Publisher: Booksurge Publishing ISBN: 9781594570780 Category : Business & Economics Languages : en Pages : 0
Book Description
Hailed as "definitive text on the subject" by the American Marketing Association, this groundbreaking book written by the pioneer in green marketing will tell you what you need to know to develop and market products to the growing legions of environmentally conscious consumers.
Author: Tim Ash Publisher: John Wiley & Sons ISBN: 1118234537 Category : Computers Languages : en Pages : 480
Book Description
A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
Author: Brant Cooper Publisher: John Wiley & Sons ISBN: 1119095034 Category : Business & Economics Languages : en Pages : 229
Book Description
Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently. The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to: Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.
Author: Justin Kaplan Publisher: Harper Collins ISBN: 9780060535117 Category : Biography & Autobiography Languages : en Pages : 468
Book Description
Whitman's genius, passions, poetry, and androgynous sensibility entwined to create an exuberant life amid the turbulent American mid-nineteenth century. In vivid detail, Kaplan examines the mysterious selves of the enigmatic man who celebrated the freedom and dignity of the individual and sang the praises of democracy and the brotherhood of man.
Author: M.N. Normah
Author: M.N. Normah
Author: Jack Dreyfus
Author: Jishnu Bhattacharyya
Author: United States. Congress
Author: 
Author: Jacquelyn A. Ottman
Author: Tim Ash
Author: Brant Cooper
Author: Justin Kaplan
Author: Joanne Duchez