Presidential Primary Campaign Videocassettes PDF Download

Author: John H. Parmelee
Publisher:
ISBN:
Category : Advertising, Political
Languages : en
Pages : 244

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Author: John Parmelee
Publisher: Bloomsbury Publishing USA
ISBN: 0313057222
Category : Political Science
Languages : en
Pages : 144

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Book Description
Parmelee shows how presidential primary campaign videocassettes serve many functions for candidates on their road to the White House. These videocassettes, which include images and issues often based on polling data and focus groups, are sent out before the primaries to battleground states to establish an initial image of the candidate. A variety of methods are used to explore the videocassettes of the Democratic and Republican presidential candidates—Gary Bauer, Bill Bradley, George W. Bush, Steve Forbes, Al Gore, and John McCain—who released presidential primary meet the candidate videos during the 2000 race. Frame analysis, quantitative content analysis, and in-depth interviews with the producers of these videos were employed to provide answers to Parmelee's main research question: What function do candidate videos serve in presidential primary campaigns? Findings indicate that these videos, which can run from 5 to 20 minutes in length, serve a clear educational function to explain the candidates' stand on key policy issues. The videos—which are mailed to voters, journalists, and potential doners, and shown to Democratic and GOP faithful at party functions—also serve as fundraisers, surrogate speakers, and inoculators. But, while the videos share some common functions, each campaign targets its video to a slightly different audience based on the campaign's overall strategy. Of particular interest to scholars, students, and other researchers involved with American presidential politics and political communications.

Author: United States. Federal Election Commission
Publisher:
ISBN:
Category : Campaign funds
Languages : en
Pages : 68

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Author: Jeanine E. Kraybill
Publisher: Lexington Books
ISBN: 1498554148
Category : Political Science
Languages : en
Pages : 239

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The rhetoric and political communication of the 2016 Presidential Election was arguably unconventional, partisan, and polarizing—becoming a defining characteristic of the tone and feel of the campaign. In this volume we examine how rhetoric and various political communication strategies influenced and shaped the contours of the election and ultimately its outcome. Witnessing the most diverse electorate in U.S. political history, we look at how voters were primed for an anti-establishment/outsider candidate and how various rhetorical and communication appeals were used to strategically engage different groups of voters and at times, leave out or even scapegoat others. We also analyze how rhetoric and political communication shaped the debate on key issues such as climate change, immigration, national security, gender, and representation. In an age where having a social media presence is an essential campaign tool, we examine how Twitter was used by candidates and its impact on the electorate and news coverage. Overall, we demonstrate that political rhetoric and communication is impactful, bearing electoral consequences and the potential for policy outcomes, giving the reader much to consider as we approach the next midterm and general election.

Author: Jason Johnson
Publisher: Routledge
ISBN: 0429977840
Category : Political Science
Languages : en
Pages : 186

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Book Description
Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them? This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.

Author: Jan E. Leighley
Publisher: Oxford University Press (UK)
ISBN: 0199604517
Category : History
Languages : en
Pages : 796

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Book Description
The Oxford Handbooks of American Politics are the essential guide to the study of American political life in the 21st Century. With engaging contributions from the major figures in the field The Oxford Handbook of American Elections and Political Behavior provides the key point of reference for anyone working in American Politics today

Author: Washington (State)
Publisher:
ISBN:
Category : Election law
Languages : en
Pages : 96

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Author: Jay Wendland
Publisher: Lexington Books
ISBN: 1498532101
Category : Political Science
Languages : en
Pages : 195

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Book Description
Every four years Americans are inundated with campaign activities from candidates attempting to become the next president of the United States. An under-researched area of these campaign activities are campaign visits—rallies, town hall meetings, and candidate meet-and-greets for example. Almost all candidates conduct visits, yet we do not have a good understanding of how they affect voters. Wendland tackles four big questions throughout Campaigns That Matter: 1) Do campaigns matter? 2) Are campaign visits strategic? 3) Do visits help mobilize voters? 4) Do visits impact candidate preference? Using a unique set of data that includes all visits conducted throughout the 2008, 2012, and 2016 presidential nominating contests, Wendland explores how these visits affected voters compared to traditional measures of advertisements, campaign spending, and momentum. In doing so, Wendland has provided us with a more comprehensive picture of how voters make decisions in the voting booth.

Author: Joan Didion
Publisher: Vintage
ISBN: 0525433821
Category : Political Science
Languages : en
Pages : 43

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Book Description
A Vintage Shorts Selection • Almost three decades ago, iconic and incomparable American essayist Joan Didion’s now-classic report from the Dukakis campaign trail exposed, in no uncertain terms, the complete sham that is the modern American presidential run. Writing with bite and some humor too, Didion betrays “the process”—the way in which power is exchanged and the status quo is maintained. All insiders—politicians, journalists, spin doctors—participate in a political narrative that is “designed as it is to maintain the illusion of consensus by obscuring rather than addressing actual issues.” The optics of presidential campaigns have grown ever more farcical and remote from the needs and issues most relevant to Americans’ lives, and Didion’s elegant, shrewd, and prescient commentary has never been more urgent than it is right now. An ebook short.

Author: Lynda Lee Kaid
Publisher: Norman, Okla. : Political Communication Center, University of Oklahoma
ISBN:
Category : Advertising, Political
Languages : en
Pages : 378

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Book Description
Catalog and guide to the collection level records of the Political Commercial Archive.