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Languages : en
Pages : 49
Book Description
Mussel production and consumption have expanded dramatically in North America during the 1980s, with both the Canadian and American markets dominated by large mussel producers on the American Eastern Seaboard. During the mid and late 1980s, P.E.I. off-bottom cultured mussels began to be available in commercially significant quantities, quickly developing a reputation as a premium product. P.E.I. growers have been in a situation where supply has been unequal to demand, but are now almost to the point where supply equals or is better than demand. This report presents a part of the analysis conducted during a three-phase study of Northeastern U.S. export opportunities for P.E.I. firms in relation to the Free Trade Agreement. It provides information to existing and potential P.E.I. exporters regarding northeastern U.S. market opportunities, covering the external environment; the target commercial, industrial, and retail markets; gives a competitive analysis; provides product, promotion, pricing, and distribution strategies; and lists a number of steps which could be taken.