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Author: Nicholas Johnson Publisher: Lulu.com ISBN: 1304064816 Category : Self-Help Languages : en Pages : 191
Book Description
Test Pattern for Living is a kind of guidebook for anyone thinking about what they are doing with their life and why -- whether happy and wanting to stay that way, or working their way through one of life's many stresses. As such it touches on everything from camping to cooking, from religious values to the values of corporate advertising, the role of love and sexuality, and many, many more subjects. It leaves you making your own choices. But it frees you to ask what other choices you might have made if corporate media hadn't spent billions of dollars trying to persuade you to make the choices that maximize their profits.
Author: Nicholas Johnson Publisher: Lulu.com ISBN: 1304064816 Category : Self-Help Languages : en Pages : 191
Book Description
Test Pattern for Living is a kind of guidebook for anyone thinking about what they are doing with their life and why -- whether happy and wanting to stay that way, or working their way through one of life's many stresses. As such it touches on everything from camping to cooking, from religious values to the values of corporate advertising, the role of love and sexuality, and many, many more subjects. It leaves you making your own choices. But it frees you to ask what other choices you might have made if corporate media hadn't spent billions of dollars trying to persuade you to make the choices that maximize their profits.
Author: Nicholas Johnson Publisher: Lulu.com ISBN: 1387911295 Category : Law Languages : en Pages : 232
Book Description
Democracies are under attack in many countries including our own. Wannabe dictators feel threatened by democraciesÕ existence. Their destructive efforts are abetted by democraciesÕ citizen apathy. This book examines the institutions, the ÒcolumnsÓ that support democracy. They include such institutions as independent media, K-12 and higher education, respected, independent judges, accessible voting systems, and public libraries. These institutions support both an active citizenry and meaningful checks on executivesÕ abuses. This book calls Americans to action Ð with suggestions. It also contains the authorÕs ÒcolumnsÓ Ð an example of citizen use of the column of democracy called media.
Author: Clay Shirky Publisher: Penguin ISBN: 1101434724 Category : Business & Economics Languages : en Pages : 193
Book Description
The author of the breakout hit Here Comes Everybody reveals how new technology is changing us for the better. In his bestselling Here Comes Everybody, Internet guru Clay Shirky provided readers with a much-needed primer for the digital age. Now, with Cognitive Surplus, he reveals how new digital technology is unleashing a torrent of creative production that will transform our world. For the first time, people are embracing new media that allow them to pool their efforts at vanishingly low cost. The results of this aggregated effort range from mind-expanding reference tools like Wikipedia to life-saving Web sites like Ushahidi.com, which allows Kenyans to report acts of violence in real time. Cognitive Surplus explores what's possible when people unite to use their intellect, energy, and time for the greater good.
Author: Huansheng Ning Publisher: Springer Nature ISBN: 9811519250 Category : Computers Languages : en Pages : 576
Book Description
This two-volume set (CCIS 1137 and CCIS 1138) constitutes the proceedings of the Third International Conference on Cyberspace Data and Intelligence, Cyber DI 2019, and the International Conference on Cyber-Living, Cyber-Syndrome, and Cyber-Health, CyberLife 2019, held under the umbrella of the 2019 Cyberspace Congress, held in Beijing, China, in December 2019. The 64 full papers presented together with 18 short papers were carefully reviewed and selected from 160 submissions. The papers are grouped in the following topics: cyber data, information and knowledge; cyber and cyber-enabled intelligence; communication and computing; cyber philosophy, cyberlogic and cyber science; and cyber health and smart healthcare.
Author: Robert Passikoff Publisher: John Wiley & Sons ISBN: 0470088796 Category : Business & Economics Languages : en Pages : 256
Book Description
Praise for Predicting Market Success "Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time." —Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation "In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand's continued success. Passikoff's market-driven insights on how to obtain, analyze, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions." —Seth M. Siegel, Cochairman, The Beanstalk Group "Passikoff is the guy who can explain to me why people buy certain things from certain companies, even though other things by other companies seem just as good. With his great feel for pop culture and almost philosophical outlook, he understands what makes consumers tick-and stick." —Lenore Skenazy, syndicated columnist "Loyalty is a key component of the strength of a brand and brand equity, and Passikoff understands loyalty like few others. In this book, he captures the essence of loyalty and branding in a practical way-showing how loyalty drives profitability." —Erich Joachimsthaler, Chairman, Vivaldi Partners "If you want a business book that will make you feel justified, complimented, and comfortable, don't read this. If you want a book to challenge your beliefs about brand marketing right down to the core, you can't afford not to." —John Gaffney, Executive Editor, Peppers & Rogers Group
Author: Zygmunt Bauman Publisher: John Wiley & Sons ISBN: 0745655823 Category : Social Science Languages : en Pages : 144
Book Description
With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople. They all inhabit the same social space that is customarily described by the term the market. The test they need to pass in order to acquire the social prizes they covet requires them to recast themselves as products capable of drawing attention to themselves. This subtle and pervasive transformation of consumers into commodities is the most important feature of the society of consumers. It is the hidden truth, the deepest and most closely guarded secret, of the consumer society in which we now live. In this new book Zygmunt Bauman examines the impact of consumerist attitudes and patterns of conduct on various apparently unconnected aspects of social life politics and democracy, social divisions and stratification, communities and partnerships, identity building, the production and use of knowledge, and value preferences. The invasion and colonization of the web of human relations by the worldviews and behavioural patterns inspired and shaped by commodity markets, and the sources of resentment, dissent and occasional resistance to the occupying forces, are the central themes of this brilliant new book by one of the worlds most original and insightful social thinkers.
Author: George Zebrowski Publisher: Open Road Media ISBN: 1497634172 Category : Fiction Languages : en Pages : 452
Book Description
Subtitled “A Mobile Utopia,” this pioneering novel about the meaning of space habitats for human history, presents spacefaring as no work did in its time, and since. A utopian novel like no other, presenting a dynamic utopian civilization that transcends the failures of our history. Epic in scope, Macrolife opens in the year 2021. The Bulero family owns one of Earth’s richest corporations. As the Buleros gather for a reunion at the family mansion, an industrial accident plunges the corporation into a crisis, which eventually brings the world around them to the brink of disaster. Vilified, the Buleros flee to a space colony where young Richard Bulero gradually realizes that the only hope for humanity lies in macrolife—mobile, self-reproducing space habitats. A millennium later, these mobile communities have left our sunspace and multiplied. Conflicts with natural planets arise. John Bulero, a cloned descendant of the twenty-first century Bulero clan, falls in love with a woman from a natural world and experiences the harshness of her way of life. He rediscovers his roots when his mobile returns to the solar system, and a tense confrontation of three civilizations takes place. One hundred billion years later, macrolife, now as numerous as the stars, faces the impending death of nature. Regaining his individuality by falling away from a highly evolved macrolife, a strangely changed John Bulero struggles to see beyond a collapse of the universe into a giant black hole. Inspired by the possibilities of space settlements, projections of biology and cosmology, and basic human longings, Macrolife is a visionary speculation on the long-term future of human and natural history. Filled with haunting images and memorable characters, this is a vivid and brilliant work.
Author: Nicholas Johnson
Author: Nicholas Johnson
Author: Nicholas Johnson
Author: Clay Shirky
Author: Nicholas Johnson
Author: Huansheng Ning
Author: Berin Szoka
Author: Robert Passikoff
Author: Zygmunt Bauman
Author: George Zebrowski
Author: Lucille Alice Suchman