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Author: Si Liu Publisher: Universal-Publishers ISBN: 9781581125207 Category : Education Languages : en Pages : 232
Book Description
This study explores pragmatic strategies in disagreement affected by power relations in Mandarin Chinese with data collected in the People's Republic of China. This study first investigates in what ways power relations in Chinese university settings influence pragmatic strategies in disagreement. The study then shows with natural data that a new cultural orientation characterized by new features has emerged among the Chinese people. Thirdly, the author probes the controversial issue of pragmatics and power, and proves that the maxim of Relevance can be taken as a supermaxim of CP, which dominates the analyses of the relationship between language use and social parameters. Si Liu has successfully initiated a combination of statistical analysis and ethnographic approach in pragmatic research. Her findings in the study are valuable contributions to the research both in Chinese culture and in empirical pragmatics.
Author: Eric Hyer Publisher: University of British Columbia Press ISBN: 9780774826365 Category : China Languages : en Pages : 0
Book Description
China shares borders and asserts vast maritime claims with over a dozen countries, and it has had boundary disputes with nearly all of them. Yet in the 1960s, when tensions were escalating with the Soviet Union, India, and the United States, China moved to conclude boundary agreements with these neighbours peacefully. In this wide-ranging study of China's boundary disputes and settlements, Eric Hyer finds China's behaviour was strategic and even demonstrated willingness to compromise. This behaviour in earlier periods is pertinent to the ongoing territorial disputes in the East and South China Seas. The Pragmatic Dragon analyzes these disputes and the strategic rationale behind China's behaviour, providing important insights into the foreign policy of a nation whose presence on the world stage continues to grow.
Author: Keith Glanfield Publisher: Routledge ISBN: 1351662554 Category : Business & Economics Languages : en Pages : 227
Book Description
To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm’s branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical "best-fit" changes to a firm's branding by implementing commercially feasible branding activity to achieve commercial results. Structured around a brand transformation template, Brand Transformation demonstrates how to make pragmatic changes to branding by implementing improvements to six critical components of branding performance. The text not only presents new and different insights; importantly it contains a set of diagnostic questions, frameworks, tools and templates to design implementable changes to a firm’s branding. The text includes a set of six widely occurring firm "typologies" and suggests practical immediate activity on which to base a firm’s implementation plan. This text is essential reading for final year marketing undergraduates, postgraduate students of marketing, practising marketers and general managers
Author: He Yang Publisher: Springer Nature ISBN: 9811952809 Category : Education Languages : en Pages : 208
Book Description
This book provides comprehensive investigation of the effect of motivation on L2 learners’ pragmatic learning, which has been discussed for a long time but remains under-explored. This study examines whether and to what extent learners’ levels of motivation influence their pragmatic awareness, comprehension and production in an EFL context. It presents an original study that not only enriches our knowledge of the feasibility of modern technology in collecting large-scale data related to pragmatic competence but also eminently connects L2 pragmatics more closely with mainstream second language acquisition research by focusing on the role of motivation in pragmatic learning. This book will be of great value to researchers and postgraduates interested in second language acquisition, especially those who work on L2 pragmatics and individual variation among learners.
Author: Richard Rumelt Publisher: Currency ISBN: 0307886239 Category : Business & Economics Languages : en Pages : 338
Book Description
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
Author: Alicia Martínez Flor Publisher: Publicacions de la Universitat Jaume I ISBN: 9788480214162 Category : Language Arts & Disciplines Languages : en Pages : 292
Book Description
This volume includes eleven chapters written by well-known specialists in foreign language teaching and interlanguage pragmatics: K. Bardovi-Harlig, D. Boxer, C. Clennell and S. Nichols, A. Cohen, M. A. Dufon, J. House, H. Kobayashi and C. Rinnert, A.J. Meier, M. P. Safont, P. Salazar, and A. Trosborg. The authors bring together both theoretical and empirical studies dealing with pragmatic competence and its teachability: they review the latest studies carried out in the field, examine issues of developmental pragmatics in the classroom, describe various projects and analyses of different pragmatic aspects, provide evidence of the benefits of explicit teaching of pragmatics, and suggest interesting activities to develop learners' pragmatic knowledge.
Author: Ikujiro Nonaka
Author: Ikujiro Nonaka
Author: Si Liu
Author: Ikujirō Nonaka
Author: Cullen Roche
Author: Eric Hyer
Author: Arnoldo C. Hax
Author: Keith Glanfield
Author: He Yang
Author: Richard Rumelt
Author: Alicia Martínez Flor