Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Practical Strategy PDF full book. Access full book title Practical Strategy by Geoff Coyle. Download full books in PDF and EPUB format.
Author: Geoff Coyle Publisher: Pearson Education ISBN: 9780273682202 Category : Business & Economics Languages : en Pages : 342
Book Description
A practical approach to strategy that demands logical thinking, rather than high level mathematics, in order to put theory into practice. It offers coherent guidance to combat potentially diverse and complex strategic decisions.
Author: Geoff Coyle Publisher: Pearson Education ISBN: 9780273682202 Category : Business & Economics Languages : en Pages : 342
Book Description
A practical approach to strategy that demands logical thinking, rather than high level mathematics, in order to put theory into practice. It offers coherent guidance to combat potentially diverse and complex strategic decisions.
Author: Eiichi (Eric) Kasahara Publisher: World Scientific ISBN: 981464157X Category : Business & Economics Languages : en Pages : 154
Book Description
Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation.But not many books on the topic are written with a step-by-step guide on making practical strategic management decisions. The author presents 15 steps that combine strategy and marketing aspects in business. The steps are presented systematically and holistically. Readers will be able to maintain the “big picture” perspective, while being able to dive deep into each step. The guide is not written for “ideal situations” in business. Much attention is given to being aware of market trends, business competition, and the limitations of resources, to be able to apply practical strategic thinking in business.
Author: Julia McCoy Publisher: Julia McCoy ISBN: 1978318286 Category : Business & Economics Languages : en Pages : 368
Book Description
Finally: a real-life, practical industry guide on content strategy and marketing. Practical Content Strategy & Marketing is your go-to guide on a practical content strategy and marketing education, created by author Julia McCoy as a written accompaniment to her new course, the Content Strategy & Marketing Course (www.contentstrategycourse.com). If you run a business, or if you’re trying to break into a top-dollar content marketing career, you need to know the practical concepts involved in content strategy and marketing. The “how,” the “why,” the “where” of content. Content marketing itself involves so many platforms, formats, content types, strategies, tools—and to get the most ROI from your approach to content marketing and strategy, you have to know how to do the most important content marketing practices. Forget FOMO and trying to figure out too many things. This guide will teach you the most important foundations and skills you actually need in order to get far in our booming industry of content marketing. For the first time in the industry, Practical Content Strategy & Marketing lays the “hows” of content marketing and strategy out, in a step-by-step approach, book form. Each section has written exercises built to solidify what you’re reading and learning—you’ll be able to fill these out with a pen. Don’t be afraid to mark up this book! Why is this book different? You’re not going to find corporate, birds-eye, mumbo-jumbo fluff in this content marketing guide. Quite the opposite. The author, Julia McCoy, won her way to the top (awarded as the top 33rd content marketer in 2016) the hard-knocks way. She dropped out of college and built a content agency, Express Writers, on nothing but $75 and the tenacity to go and follow her dream and see it through. Five years later, Julia’s business has served over 5,000 clients and employs over 40 team members, and her content consistently ranks at the top of Google and among the highest-shared for guest publications. Her go-to marketing strategy? A practical, hands-on content marketing approach that has ended up bringing her 99% of the clients her agency currently works with. With Julia as your guide, learn the principles and physical “how-to” behind these six key cores of effective content marketing: Module 1: Core Foundations of an ROI-Based Content Strategy Module 2: Audience Persona Discovery, Sales Funnel Content Mapping, & Style Guidelines Module 3: Understanding Keywords, SEO Opportunities, & Creating Keyword Reports Module 4: How to Build Content Cores (Your Content House) for an Authority Presence Online Module 5: Practical Content Creation (Your Site & Guest Blogging) Module 6: Content Promotion, Setting a Budget, Preparing Your Editorial Calendar, & Maintenance Along the way, you’ll get to build a working content strategy from the ground up, using the Brand Strategy Exercises in each module. Have your pen and thinking cap ready—and a brand you want to build an entire working strategy for! Practical Content Strategy & Marketing is a field guide for the smartest content marketers who know that strategy is the key to thriving in our world of new marketing through content. Bonus: leading business marketing expert Mark Schaefer joins Julia to write the foreword, and guests Sujan Patel, Michele Linn, Steve Rayson and more appear in guest lessons throughout the book.
Author: Derk Visser et al. Publisher: Kluwer Law International B.V. ISBN: 9403508655 Category : Law Languages : en Pages : 206
Book Description
Many applicants use the Patent Cooperation Treaty (PCT) system as a first step to obtain patent protection for their inventions in a large number of countries. This practice-oriented book on the PCT – the only such book available – provides expert guidance on how to carry out the treaty’s procedures, from filing a single international patent application to starting prosecution before a plurality of national Offices. Building from an authoritative overview of the PCT’s sources and how they link to form the legal basis for a complete procedure, the contributors elucidate such invaluable practical details as the following: complete details on filing under the PCT, including the means of filing, fee payments, and priority, both in general and in specific national patent Offices; strategy points for making decisions on options in procedures and for drawing attention to important issues; citations from the Practical Advices published by the World Intellectual Property Organization (WIPO); differences between several regional and national Offices, such as the EPO and the USPTO; extensive treatment of remedies available in each procedure; guidance through the PCT – Patent Prosecution Highway (PCT-PPH); and extensive linking to international and national resources for the PCT. The authors include legal experts from WIPO and the European Patent Office (EPO), as well as well-known patent law practitioners. With its wealth of guidance ranging from a broad introduction to specific details of procedural strategy, this book will be of immeasurable value in the day-to-day practice of patent attorneys, corporate counsel, and paralegals worldwide. It will be of great use to candidates preparing for exams where a profound knowledge of the PCT is required.
Author: Nikos Avlonas Publisher: John Wiley & Sons ISBN: 9781118250440 Category : Science Languages : en Pages : 0
Book Description
Strategies that enable organizations to succeed as businesses and as responsible corporate citizens Based on the authors' many years of research and hands-on experience, this book provides tested and proven practical strategies that make it possible for organizations to develop, maintain, or extend their competitive advantage without causing harm to the environment and society. Moreover, it explains how to set goals and objectives and then monitor, measure, and report on progress towards achieving corporate social responsibility and environmental sustainability. Most importantly, readers will discover that this can all be accomplished while, at the same time, improving bottom-line profitability. Practical Sustainability Strategies: How to Gain a Competitive Advantage is divided into four parts: Part 1, Introduction to Sustainability, underscores the urgency for organizations to adopt and develop sustainable practices Part 2, Sustainable Strategies, details numerous strategies that have been proven to work, including environmental innovation through biomimicry, green buildings, and green chemistry Part 3, Tools and Metrics, offers practical information on implementing strategies and measuring sustainability and reporting, including global standards and guidelines for managing sustainability, life-cycle analysis, carbon and water footprints such as GRI, GHG Protocol, UN Global Compact Part 4, Conclusion, provides an expert forecast of the future of sustainability Case studies based on the authors' research and fieldwork illustrate how leading companies have implemented each of the sustainability strategies discussed in the book. There's also an appendix with additional case studies exploring various aspects of business practices and sustainability. Practical Sustainability Strategies is ideal as a graduate textbook as well as a reference for business managers. All readers will not only gain a greater appreciation for sustainable development, but also the skills needed to integrate sustainability into all aspects of their organization's business practices.
Author: Gerry Czerniawski Publisher: McGraw-Hill Education (UK) ISBN: 0335245900 Category : Education Languages : en Pages : 198
Book Description
Are you looking for new and creative ways of engaging and motivating your learners? If so, then this is the essential resource for you! Homework for Learning takes a unique approach to homework arguing that it is more than a finishing-off activity and should be inextricably linked to the teaching and learning that takes place in the classroom. Homework - when imaginatively and considerately deployed - can be carried out anywhere, not just within the home, and can promote independent learning; assist in the development of generic skills; and free up time for further work on the curriculum. The authors present over 300 practical strategies for homework to motivate and energize learners. These ideas draw on expert practice and are underpinned by a range of educational theories on learning. The accessible ideas include: Strategies to ensure high homework completion rates Homework for creative starter activities Ideas for fun and effective exam preparation Technologically innovative and e-learning strategies Coursework and project preparation Marking and assessment strategies Off-site homework activities to support school trips and visits Whether you are training to teach in mainstream or post-compulsory education, or are a more experienced teacher, this book encourages you to experiment with a variety of novel strategies for homework. "Homework for Learning is an important read for both new and experienced teachers looking for inspiration. Written in an engaging and highly accessible manner the authors offer a persuasive and powerful argument as to why teachers need to consider the transformative potential of learning outside of the classroom. The practical strategies offered are underpinned by grounded evidence and a research base which encourages us to rethink our homework practices. The emphasis upon 'looking back and looking forwards', supported by critical reflective practice, action research and ongoing professional development is timely. This will be a 'must read' text in my institution." Julie Hughes, Head of Department (Post Compulsory Education), University of Wolverhampton, UK "Within the first few pages Gerry and Warren’s book captured my interest. Firstly they openly talk about the problems around homework, something I could fully empathise with. Then they discuss how homework can be used more creatively to support independent learning and learning that involves others in the process. This is not only a very practical book with extensive guidance on good practice for teachers, it also draws on literature that challenges some of our pre-conceptions about what homework should 'look like'. Through a series of activity sheets, suggestions, thinking points and professional development ideas, the authors challenge teachers to think more carefully about the reasons for setting homework, what they are trying to achieve from it and how they might best support students. What is more, this book is stuffed full of fun ideas for homework that represent innovative approaches likely to engage the interest of students and move beyond the traditional essay (although this is also included). Not only will these suggestions improve the experiences of students, it will also be much more fun for teachers in giving and utilising the homework set." Dr Linda Hammersley-Fletcher, Manchester Metropolitan University, UK "This is a really useful book. Written in a clear style, Gerry Czerniawski and Warren Kidd draw on a wealth of classroom experience and research to share some powerful ideas about learning and teaching. For this book is not just about homework but about how to teach so that children learn. It has heaps of tips and strategies underpinned by big educational ideas that will really excite all sorts of teachers, not just those new to the profession, and get pupils engaged. Inspirational!" Dr Sara Bubb, Institute of Education, UK
Author: Timothy Lintner Publisher: IAP ISBN: 1617355895 Category : Education Languages : en Pages : 111
Book Description
With the national push towards inclusion, more students with disabilities are being placed in general education settings. Furthermore, when placed, more students with disabilities are entering social studies classrooms than any other content area. Classroom teachers are being asked to “reach and teach” all students, often with little support. There are numerous texts on the teaching of social studies, an equal number on teaching students with disabilities. Blending best practice in social studies and special education instruction, this book provides both pre – and in-service educators simple, practical strategies that support the creation of engaging, relevant, and appropriate social studies opportunities for all students. Though the strategies presented are useful for all students, they are particularly beneficial for students with disabilities. From Universal Design for Learning, mnemonics, graphic organizers, and big ideas, to co-teaching, screen readers and the Virtual History Museum, this book offers hands-on, practical ideas general educators can use when teaching K-12 social studies in inclusive classrooms.
Author: Anita Cassidy Publisher: CRC Press ISBN: 9781420048605 Category : Business & Economics Languages : en Pages : 302
Book Description
Today's technological advances are directly affecting the success of business tomorrow. With recent-- and continual--improvements in technology, many organizations are finding their information systems obsolete, and are having to take a close look at their current Information Systems and answer some tough questions, including: How well are our current Information Systems applications meeting the business needs today? How well can they meet the needs of our business tomorrow? Are we obtaining true value from the investments made in Information Systems? Are we integrating the Information Systems projects that provide the most value to business? What Information Systems mission, objectives, and strategies are necessary to successfully meet the business challenges of the future? A Practical Guide to Information Systems Strategic Planning helps take the "guess work" out of evaluating current and future Information Systems, and provides the necessary tools for maximizing the investment made in new technology. This invaluable guide shows readers how to take advantage of the latest technology available in Information Systems planning, and how to develop a solid Information Systems plan that is directly linked to their business' goals. In an easy-to-follow, hands-on format, this complete reference describes a process for facilitating communication between business management and the Information Systems functions. Both Information Systems Executives and general business executives will find the information they need to develop a successful, value-added Information Systems plan. Readers will find a step-by-step approach to the process of developing an Information Systems plan that helps them gain a competitive edge well into the future.
Author: Stanley Charles Abraham Publisher: Emerald Group Publishing ISBN: 1780525214 Category : Business & Economics Languages : en Pages : 268
Book Description
This book is exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical.
Author: Geoff Coyle
Author: Geoff Coyle
Author: Eiichi (Eric) Kasahara
Author: John Watts De Peyster
Author: Julia McCoy
Author: Derk Visser et al.
Author: Nikos Avlonas
Author: Gerry Czerniawski
Author: Timothy Lintner
Author: Anita Cassidy
Author: Stanley Charles Abraham