Author: Anthony Ekanem
Publisher: Anthony Ekanem
ISBN: 396112115X
Category : Business & Economics
Languages : en
Pages : 36
Book Description
Blogs are everywhere, aren't they? Yet despite this, people seem to have stopped talking about them a little as a way to make money online. Well, in my opinion blogs are still very much an essential part of a successful online business. A blog can make you money, build a relationship with your subscribers and generate traffic to your website. Yes, everyone's talking about Facebook, Twitter and Google – and on the surface of it blogging may today appear a little 'old hat' – but that doesn't mean you should leave blogging on the table. Not only is blogging good for business, it is fun too and can help you to build relationships with other marketers. This could lead to JV deals and collaborations etc. – and it's an added bonus of blogging that often gets overlooked. Take a look at the top internet marketers. They pretty much ALL have a blog don't they? There's also niche blogging – and it's certainly a very valid way of making money online, especially if you can build up a large portfolio of blogs in different niches. In this report I'm going to show you how to set up and run a successful blog. We'll discuss the techy side of installing a blog, filling it with content, monetizing it and driving traffic to it. We'll also discuss things such as how a blog can help you to build a list and how you can 'flip' blogs for profit. Whether you want to become a niche blogger – or you're looking at running a personal blog or a blog for your business – I hope that this guide will help.
Practical Blogging for Everybody
Author: Anthony Ekanem
Publisher: Anthony Ekanem
ISBN: 396112115X
Category : Business & Economics
Languages : en
Pages : 36
Book Description
Blogs are everywhere, aren't they? Yet despite this, people seem to have stopped talking about them a little as a way to make money online. Well, in my opinion blogs are still very much an essential part of a successful online business. A blog can make you money, build a relationship with your subscribers and generate traffic to your website. Yes, everyone's talking about Facebook, Twitter and Google – and on the surface of it blogging may today appear a little 'old hat' – but that doesn't mean you should leave blogging on the table. Not only is blogging good for business, it is fun too and can help you to build relationships with other marketers. This could lead to JV deals and collaborations etc. – and it's an added bonus of blogging that often gets overlooked. Take a look at the top internet marketers. They pretty much ALL have a blog don't they? There's also niche blogging – and it's certainly a very valid way of making money online, especially if you can build up a large portfolio of blogs in different niches. In this report I'm going to show you how to set up and run a successful blog. We'll discuss the techy side of installing a blog, filling it with content, monetizing it and driving traffic to it. We'll also discuss things such as how a blog can help you to build a list and how you can 'flip' blogs for profit. Whether you want to become a niche blogger – or you're looking at running a personal blog or a blog for your business – I hope that this guide will help.
Publisher: Anthony Ekanem
ISBN: 396112115X
Category : Business & Economics
Languages : en
Pages : 36
Book Description
Blogs are everywhere, aren't they? Yet despite this, people seem to have stopped talking about them a little as a way to make money online. Well, in my opinion blogs are still very much an essential part of a successful online business. A blog can make you money, build a relationship with your subscribers and generate traffic to your website. Yes, everyone's talking about Facebook, Twitter and Google – and on the surface of it blogging may today appear a little 'old hat' – but that doesn't mean you should leave blogging on the table. Not only is blogging good for business, it is fun too and can help you to build relationships with other marketers. This could lead to JV deals and collaborations etc. – and it's an added bonus of blogging that often gets overlooked. Take a look at the top internet marketers. They pretty much ALL have a blog don't they? There's also niche blogging – and it's certainly a very valid way of making money online, especially if you can build up a large portfolio of blogs in different niches. In this report I'm going to show you how to set up and run a successful blog. We'll discuss the techy side of installing a blog, filling it with content, monetizing it and driving traffic to it. We'll also discuss things such as how a blog can help you to build a list and how you can 'flip' blogs for profit. Whether you want to become a niche blogger – or you're looking at running a personal blog or a blog for your business – I hope that this guide will help.
Blog, Inc.
Author: Joy Deangdeelert Cho
Publisher: Chronicle Books
ISBN: 1452107203
Category : Business & Economics
Languages : en
Pages : 187
Book Description
With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world. Learn how to: - Design your site - Choose the right platform - Attract a fan base - Finance your blog - Maintain work/life balance - Manage comments - Find content inspiration - Overcome blogger's block - Choose the right ads - Develop a voice - Protect your work - Create a media kit - Leverage your social network - Take better photographs - Set up an affiliate program - Partner with sponsors - Build community - Go full-time with your blog - And more!
Publisher: Chronicle Books
ISBN: 1452107203
Category : Business & Economics
Languages : en
Pages : 187
Book Description
With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world. Learn how to: - Design your site - Choose the right platform - Attract a fan base - Finance your blog - Maintain work/life balance - Manage comments - Find content inspiration - Overcome blogger's block - Choose the right ads - Develop a voice - Protect your work - Create a media kit - Leverage your social network - Take better photographs - Set up an affiliate program - Partner with sponsors - Build community - Go full-time with your blog - And more!
The First 20 Hours
Author: Josh Kaufman
Publisher: Penguin
ISBN: 1101623047
Category : Self-Help
Languages : en
Pages : 290
Book Description
Forget the 10,000 hour rule— what if it’s possible to learn the basics of any new skill in 20 hours or less? Take a moment to consider how many things you want to learn to do. What’s on your list? What’s holding you back from getting started? Are you worried about the time and effort it takes to acquire new skills—time you don’t have and effort you can’t spare? Research suggests it takes 10,000 hours to develop a new skill. In this nonstop world when will you ever find that much time and energy? To make matters worse, the early hours of practicing something new are always the most frustrating. That’s why it’s difficult to learn how to speak a new language, play an instrument, hit a golf ball, or shoot great photos. It’s so much easier to watch TV or surf the web . . . In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition— how to learn any new skill as quickly as possible. His method shows you how to deconstruct complex skills, maximize productive practice, and remove common learning barriers. By completing just 20 hours of focused, deliberate practice you’ll go from knowing absolutely nothing to performing noticeably well. Kaufman personally field-tested the methods in this book. You’ll have a front row seat as he develops a personal yoga practice, writes his own web-based computer programs, teaches himself to touch type on a nonstandard keyboard, explores the oldest and most complex board game in history, picks up the ukulele, and learns how to windsurf. Here are a few of the simple techniques he teaches: Define your target performance level: Figure out what your desired level of skill looks like, what you’re trying to achieve, and what you’ll be able to do when you’re done. The more specific, the better. Deconstruct the skill: Most of the things we think of as skills are actually bundles of smaller subskills. If you break down the subcomponents, it’s easier to figure out which ones are most important and practice those first. Eliminate barriers to practice: Removing common distractions and unnecessary effort makes it much easier to sit down and focus on deliberate practice. Create fast feedback loops: Getting accurate, real-time information about how well you’re performing during practice makes it much easier to improve. Whether you want to paint a portrait, launch a start-up, fly an airplane, or juggle flaming chainsaws, The First 20 Hours will help you pick up the basics of any skill in record time . . . and have more fun along the way.
Publisher: Penguin
ISBN: 1101623047
Category : Self-Help
Languages : en
Pages : 290
Book Description
Forget the 10,000 hour rule— what if it’s possible to learn the basics of any new skill in 20 hours or less? Take a moment to consider how many things you want to learn to do. What’s on your list? What’s holding you back from getting started? Are you worried about the time and effort it takes to acquire new skills—time you don’t have and effort you can’t spare? Research suggests it takes 10,000 hours to develop a new skill. In this nonstop world when will you ever find that much time and energy? To make matters worse, the early hours of practicing something new are always the most frustrating. That’s why it’s difficult to learn how to speak a new language, play an instrument, hit a golf ball, or shoot great photos. It’s so much easier to watch TV or surf the web . . . In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition— how to learn any new skill as quickly as possible. His method shows you how to deconstruct complex skills, maximize productive practice, and remove common learning barriers. By completing just 20 hours of focused, deliberate practice you’ll go from knowing absolutely nothing to performing noticeably well. Kaufman personally field-tested the methods in this book. You’ll have a front row seat as he develops a personal yoga practice, writes his own web-based computer programs, teaches himself to touch type on a nonstandard keyboard, explores the oldest and most complex board game in history, picks up the ukulele, and learns how to windsurf. Here are a few of the simple techniques he teaches: Define your target performance level: Figure out what your desired level of skill looks like, what you’re trying to achieve, and what you’ll be able to do when you’re done. The more specific, the better. Deconstruct the skill: Most of the things we think of as skills are actually bundles of smaller subskills. If you break down the subcomponents, it’s easier to figure out which ones are most important and practice those first. Eliminate barriers to practice: Removing common distractions and unnecessary effort makes it much easier to sit down and focus on deliberate practice. Create fast feedback loops: Getting accurate, real-time information about how well you’re performing during practice makes it much easier to improve. Whether you want to paint a portrait, launch a start-up, fly an airplane, or juggle flaming chainsaws, The First 20 Hours will help you pick up the basics of any skill in record time . . . and have more fun along the way.
Managing The Professional Service Firm
Author: David H. Maister
Publisher: Simon and Schuster
ISBN: 1471109658
Category : Business & Economics
Languages : en
Pages : 479
Book Description
Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'
Publisher: Simon and Schuster
ISBN: 1471109658
Category : Business & Economics
Languages : en
Pages : 479
Book Description
Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'
We've Got Blog
Author: Editors Of Perseus Publishing
Publisher: Basic Books
ISBN: 0786730862
Category : Social Science
Languages : en
Pages : 258
Book Description
Instantaneous and raw, unedited and uncensored, Weblogs are self-publishing at its best and its worst -- occasionally brilliant but often pretentious, sometimes shocking but always fascinating. We've Got Blog is the first book to explore this phenomenon, which has been quickly rising from obscure Webpages to national attention in the Wall Street Journal and USA Today. Weblogs are free, searchable journals of opinions and links updated daily by an individual or a group and they have become some of the hottest Websites. We've Got Blog has pulled together some of the best writing explaining their history, the mavericks who created them, and how they are changing the way we use the Internet.
Publisher: Basic Books
ISBN: 0786730862
Category : Social Science
Languages : en
Pages : 258
Book Description
Instantaneous and raw, unedited and uncensored, Weblogs are self-publishing at its best and its worst -- occasionally brilliant but often pretentious, sometimes shocking but always fascinating. We've Got Blog is the first book to explore this phenomenon, which has been quickly rising from obscure Webpages to national attention in the Wall Street Journal and USA Today. Weblogs are free, searchable journals of opinions and links updated daily by an individual or a group and they have become some of the hottest Websites. We've Got Blog has pulled together some of the best writing explaining their history, the mavericks who created them, and how they are changing the way we use the Internet.
Content Rules
Author: Ann Handley
Publisher: John Wiley & Sons
ISBN: 0470948728
Category : Business & Economics
Languages : en
Pages : 238
Book Description
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Publisher: John Wiley & Sons
ISBN: 0470948728
Category : Business & Economics
Languages : en
Pages : 238
Book Description
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
The Huffington Post Complete Guide to Blogging
Author: The editors of the Huffington Post
Publisher: Simon and Schuster
ISBN: 143912325X
Category : Computers
Languages : en
Pages : 241
Book Description
The editors of The Huffington Post -- the most linked-to blog on the web -- offer an A-Z guide to all things blog, with information for everyone from the tech-challenged newbie looking to get a handle on this new way of communicating to the experienced blogger looking to break through the clutter of the Internet. With an introduction by Arianna Huffington, the site's cofounder and editor in chief, this book is everything you want to know about blogging, but didn't know who to ask. As entertaining as it is informative, The Huffington Post Complete Guide to Blogging will show you what to do to get your blog started. You'll find tools to help you build your blog, strategies to create your community, tips on finding your voice, and entertaining anecdotes from HuffPost bloggers that will make you wonder what took you so long to blog in the first place. The Guide also includes choice selections from HuffPost's wide-ranging mix of top-notch bloggers. Among those who have blogged on HuffPost are Barack Obama, Hillary Clinton, Larry David, Jane Smiley, Bill Maher, Nora Ephron, Jon Robin Baitz, Steve Martin, Lawrence O'Donnell, Ari Emanuel, Mia Farrow, Al Franken, Gary Hart, Barbara Ehrenreich, Edward Kennedy, Harry Shearer, Nancy Pelosi, Adam McKay, John Ridley, and Alec Baldwin.
Publisher: Simon and Schuster
ISBN: 143912325X
Category : Computers
Languages : en
Pages : 241
Book Description
The editors of The Huffington Post -- the most linked-to blog on the web -- offer an A-Z guide to all things blog, with information for everyone from the tech-challenged newbie looking to get a handle on this new way of communicating to the experienced blogger looking to break through the clutter of the Internet. With an introduction by Arianna Huffington, the site's cofounder and editor in chief, this book is everything you want to know about blogging, but didn't know who to ask. As entertaining as it is informative, The Huffington Post Complete Guide to Blogging will show you what to do to get your blog started. You'll find tools to help you build your blog, strategies to create your community, tips on finding your voice, and entertaining anecdotes from HuffPost bloggers that will make you wonder what took you so long to blog in the first place. The Guide also includes choice selections from HuffPost's wide-ranging mix of top-notch bloggers. Among those who have blogged on HuffPost are Barack Obama, Hillary Clinton, Larry David, Jane Smiley, Bill Maher, Nora Ephron, Jon Robin Baitz, Steve Martin, Lawrence O'Donnell, Ari Emanuel, Mia Farrow, Al Franken, Gary Hart, Barbara Ehrenreich, Edward Kennedy, Harry Shearer, Nancy Pelosi, Adam McKay, John Ridley, and Alec Baldwin.
The Book Proposal Book
Author: Laura Portwood-Stacer
Publisher: Princeton University Press
ISBN: 0691216622
Category : Education
Languages : en
Pages : 210
Book Description
A step-by-step guide to crafting a compelling scholarly book proposal—and seeing your book through to successful publication The scholarly book proposal may be academia’s most mysterious genre. You have to write one to get published, but most scholars receive no training on how to do so—and you may have never even seen a proposal before you’re expected to produce your own. The Book Proposal Book cuts through the mystery and guides prospective authors step by step through the process of crafting a compelling proposal and pitching it to university presses and other academic publishers. Laura Portwood-Stacer, an experienced developmental editor and publishing consultant for academic authors, shows how to select the right presses to target, identify audiences and competing titles, and write a project description that will grab the attention of editors—breaking the entire process into discrete, manageable tasks. The book features over fifty time-tested tips to make your proposal stand out; sample prospectuses, a letter of inquiry, and a response to reader reports from real authors; optional worksheets and checklists; answers to dozens of the most common questions about the scholarly publishing process; and much, much more. Whether you’re hoping to publish your first book or you’re a seasoned author with an unfinished proposal languishing on your hard drive, The Book Proposal Book provides honest, empathetic, and invaluable advice on how to overcome common sticking points and get your book published. It also shows why, far from being merely a hurdle to clear, a well-conceived proposal can help lead to an outstanding book.
Publisher: Princeton University Press
ISBN: 0691216622
Category : Education
Languages : en
Pages : 210
Book Description
A step-by-step guide to crafting a compelling scholarly book proposal—and seeing your book through to successful publication The scholarly book proposal may be academia’s most mysterious genre. You have to write one to get published, but most scholars receive no training on how to do so—and you may have never even seen a proposal before you’re expected to produce your own. The Book Proposal Book cuts through the mystery and guides prospective authors step by step through the process of crafting a compelling proposal and pitching it to university presses and other academic publishers. Laura Portwood-Stacer, an experienced developmental editor and publishing consultant for academic authors, shows how to select the right presses to target, identify audiences and competing titles, and write a project description that will grab the attention of editors—breaking the entire process into discrete, manageable tasks. The book features over fifty time-tested tips to make your proposal stand out; sample prospectuses, a letter of inquiry, and a response to reader reports from real authors; optional worksheets and checklists; answers to dozens of the most common questions about the scholarly publishing process; and much, much more. Whether you’re hoping to publish your first book or you’re a seasoned author with an unfinished proposal languishing on your hard drive, The Book Proposal Book provides honest, empathetic, and invaluable advice on how to overcome common sticking points and get your book published. It also shows why, far from being merely a hurdle to clear, a well-conceived proposal can help lead to an outstanding book.
Say Everything
Author: Scott Rosenberg
Publisher: Three Rivers Press (CA)
ISBN: 0307451372
Category : Blogs
Languages : en
Pages : 418
Book Description
Explores the complex network of blogging and provides insights into the new medium with discussions on privacy, self-expression, authority, and community, and includes close-ups of blogging innovators, including Evan Williams of Blogger.
Publisher: Three Rivers Press (CA)
ISBN: 0307451372
Category : Blogs
Languages : en
Pages : 418
Book Description
Explores the complex network of blogging and provides insights into the new medium with discussions on privacy, self-expression, authority, and community, and includes close-ups of blogging innovators, including Evan Williams of Blogger.
Improve Your Social Skills
Author: Daniel Wendler
Publisher: CreateSpace
ISBN: 9781517309329
Category :
Languages : en
Pages : 218
Book Description
Improve Your Social Skills is a comprehensive, practical guide to social skills.It contains 200+ pages of step-by-step, easy-to-understand explanations of social interaction, written by a professional social skills coach whose TEDx talk on overcoming the social challenges of Asperger's Syndrome has been viewed over 180,000 times.You'll learn how to: Make Conversation (and keep conversation flowing smoothly!) Read Body Language (and send positive signals with your own body language!) Meet New People (and make friends with them!) Tell Stories In Conversation (that don't bore your audience!) Combat Shyness And Social Anxiety (a little courage every day adds up!) Date Successfully (without manipulation or sneaky tricks!) And More! (lots more!)Ok, enough with the bullet points.I'm Dan Wendler, and I wrote the book. I wrote it because I believe everyone deserves a place to belong and I didn't want poor social skills to hold anyone back from friendship and community. even if they struggle with social skills. I know firsthand how hard it is to struggle socially. Growing up, I was bullied, harassed, and excluded -- no matter how hard I tried to fit in. It wasn't until I was diagnosed with Asperger's Syndrome that I put the puzzle pieces together. I realized I struggled socially because I didn't have any social skills -- and just like any other skill, social skills can be learned. So I started to learn them. It took hard work, but I soon started to see improvement in my ability to interact with others. Eventually I was able to start making wonderful friends and today I feel comfortable and confident in all sorts of social interactions.On January 1st, 2012, I launched ImproveYourSocialSkills.com to share what I'd learned with the world. Hundreds of thousands of people visit the site every year, and I'm excited to help even more with the Improve Your Social Skills Kindle guide.The guide you're about to read is a compilation of the social principles I've learned during my lifetime of personal social skills study, as well as the techniques I developed while offering hundreds of hours of social skills coaching. These principles led me to a life full of close friendship, satisfying connection, and tender romance.I believe that with these principles, you can live a life full to the brim with friendship, connection, and love. I hope that after reading Improve Your Social Skills, you'll believe that too.
Publisher: CreateSpace
ISBN: 9781517309329
Category :
Languages : en
Pages : 218
Book Description
Improve Your Social Skills is a comprehensive, practical guide to social skills.It contains 200+ pages of step-by-step, easy-to-understand explanations of social interaction, written by a professional social skills coach whose TEDx talk on overcoming the social challenges of Asperger's Syndrome has been viewed over 180,000 times.You'll learn how to: Make Conversation (and keep conversation flowing smoothly!) Read Body Language (and send positive signals with your own body language!) Meet New People (and make friends with them!) Tell Stories In Conversation (that don't bore your audience!) Combat Shyness And Social Anxiety (a little courage every day adds up!) Date Successfully (without manipulation or sneaky tricks!) And More! (lots more!)Ok, enough with the bullet points.I'm Dan Wendler, and I wrote the book. I wrote it because I believe everyone deserves a place to belong and I didn't want poor social skills to hold anyone back from friendship and community. even if they struggle with social skills. I know firsthand how hard it is to struggle socially. Growing up, I was bullied, harassed, and excluded -- no matter how hard I tried to fit in. It wasn't until I was diagnosed with Asperger's Syndrome that I put the puzzle pieces together. I realized I struggled socially because I didn't have any social skills -- and just like any other skill, social skills can be learned. So I started to learn them. It took hard work, but I soon started to see improvement in my ability to interact with others. Eventually I was able to start making wonderful friends and today I feel comfortable and confident in all sorts of social interactions.On January 1st, 2012, I launched ImproveYourSocialSkills.com to share what I'd learned with the world. Hundreds of thousands of people visit the site every year, and I'm excited to help even more with the Improve Your Social Skills Kindle guide.The guide you're about to read is a compilation of the social principles I've learned during my lifetime of personal social skills study, as well as the techniques I developed while offering hundreds of hours of social skills coaching. These principles led me to a life full of close friendship, satisfying connection, and tender romance.I believe that with these principles, you can live a life full to the brim with friendship, connection, and love. I hope that after reading Improve Your Social Skills, you'll believe that too.