PoweR PR: Ethnic Activists Guide to Strategic Communications PDF Download

Author: Ray Hanania
Publisher: Lulu.com
ISBN: 1329450116
Category : Business & Economics
Languages : en
Pages : 335

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Book Description
PoweR PR is a simple to follow blueprint for Ethnic and Minority Activists to help them develop strategic communications plans to overcome the bias in the mainstream news media to advance their narrative. The mainstream news media is biased, especially against "minority minorities." This book helps you write the message and create the products to help promote the message directly to the target audience. It details the 10 Fundamentals of Strategic Communications. PoweR PR is authored by award winning veteran former Chicago City Hall reporter and columnist Ray Hanania, an American Arab. The book is based on Hanania's nearly 40 years of frontline experience in journalism and strategic communications in overcoming biases in the journalism profession. You can get more information and updates at www.UrbanStrategiesGroup.com

Author: Alexander V. Laskin
Publisher: Taylor & Francis
ISBN: 1040203485
Category : Language Arts & Disciplines
Languages : en
Pages : 274

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Book Description
Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology. This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.

Author: Kevin M. Carragee
Publisher: Taylor & Francis
ISBN: 100096194X
Category : Social Science
Languages : en
Pages : 141

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Book Description
Communication scholars have taken seriously the call for engaged scholarship, and this book examines the principles, practices, and outcomes of communication activism research for social justice. Communication activism research differs from other engaged communication scholarship through researchers promoting social justice, intervening collaboratively, and creating or assisting established collective actors that represent marginalized communities. Collective actors examined in this book include Black Lives Matter, the feminist movement, and LGBTQ+ groups. This book provides practical guidance on how to perform communication activism research, offering recommendations for managing its challenges and discussing qualitative and quantitative methods for evaluating research interventions focusing on significant contemporary issues. This book will appeal to scholars who study and teach communication and social justice activism as well as scholars from disciplines such as sociology, and it is ideal as a text in courses on communication and activism, engaged communication scholarship, communication and social movements, and communication research methods.

Author: Carl H. Botan
Publisher: John Wiley & Sons
ISBN: 1118852141
Category : Social Science
Languages : en
Pages : 404

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Book Description
Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook covers an expansive range of strategic communication models, theories, and applications, comprising two dozen in-depth chapters written by international scholars and practitioners. In-depth essays discuss the three core areas of strategic communication—public relations, marketing communication, and health communication—and their many subfields, such as political communication, issues management, crisis and risk communication, environmental and science communication, public diplomacy, disaster management, strategic communication for social movements and religious communities, and many others. This timely volume: Challenges common assumptions about the narrowness of strategic communication Highlights ongoing efforts to unify the understanding and practice of strategic communication across a range of subfields Discusses models and theories applied to diverse areas such as conflict resolution, research and evaluation, tobacco control, climate change, and counter terrorism strategic communication Examines current research and models of strategic communication, such as the application of the CAUSE Model to climate change communication Explores strategic communication approaches in various international contexts, including patient-oriented healthcare in Russia, road and tunnel safety in Norway, public sector communication in Turkey, and ethical conflict resolution in Guatemala The Handbook of Strategic Communication is an indispensable resource for practitioners, researchers, scholars, and students involved in any aspect of strategic communication across its many subfields.

Author: Ana Adi
Publisher: Routledge
ISBN: 1351173588
Category : Business & Economics
Languages : en
Pages : 438

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Book Description
Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature – advocacy, activism, protest or dissent – and beyond the technological ability of digital and social media to connect support, these major events have all been the results of excellent communication and public relations. But PR remains seen only as the defender of corporate and capitalist interests, and therefore resistant to outside voices such as activists, NGOs, union members, protesters and whistle-blowers. Drawing on contributions from around the world to examine the concepts and practice of "activist," "protest" and "dissent" public relations, this book challenges this view. Using a range of international examples, it explores the changing nature of protest and its relationship with PR and provides a radical analysis of the communication strategies and tactics of social movements and activist groups and their campaigns. This thought-provoking collection will be of interest to researchers and advanced students of public relations, strategic communication, political science, politics, journalism, marketing, and advertising, and also to PR professionals in think tanks and NGOs.

Author: Lisa VeneKlasen
Publisher: Practical Action Publishing
ISBN:
Category : Political Science
Languages : en
Pages : 364

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Book Description
This field manual provides a well-tested approach for promoting citizen participation. It breaks down the traditional boxes separating human rights, rule of law, development, and governance, and reconnects them in order to create an integrated approach to rights-based political empowerment. A New Weave of Power, People & Politics combines concrete and practical 'action steps' with a sound theoretical foundation to help users understand the process of advocacy planning and implementation. This is an 'Action Guide' that builds on the authors' 50 years of combined experience in advocacy, gender, human rights, popular education, and social change. These collective experiences were gathered in Asia, Africa, Latin America, the Middle East, Europe, the former Soviet Union, and North America, and they range from participatory research and community development, to neighbourhood organizing and legal rights education, to large-scale campaign advocacy. It delves more deeply into questions of citizenship, constituency-building, social change, gender, and accountability.

Author: Tom Watson
Publisher: Kogan Page Publishers
ISBN: 0749468904
Category : Business & Economics
Languages : en
Pages : 208

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Book Description
Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.

Author: Aaron Hanania
Publisher: Lulu.com
ISBN: 1387791575
Category : Fiction
Languages : en
Pages : 196

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Book Description
In his new Science Fiction mystery novel, high school junior, blogger and first-time novelist Aaron Hanania takes us into a world in which the norms of human dignity and life are taken to the extreme. A scientist creates a revolutionary experiment, The KingÕs Pawn, in which the participants are unaware of the roles that they play in what is expected to be a literally perfect world. The scientist soon discovers her Òmethodically controlled societyÓ creates unforeseen tensions and ominous uncertainty for the unknowing participants, but brings the scientist unimaginable profits, fame and power. But what the scientist doesnÕt expect is that the power of human curiosity can overcome any barrier, experimental boundaries or expectations. Two children in The KingÕs Pawn play a critical role after discovering that they have unrestricted control over the experimentÕs outcome. The future of this unusual experiment rests in their hands, creating thrilling and unexpected consequences.

Author: Hunter Cutting
Publisher: AK Press
ISBN: 9781904859529
Category : Social Science
Languages : en
Pages : 216

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Book Description
The essential activist guide for navigating the minefield of media and race; powerful analysis and tools.

Author: Anne Scoular
Publisher: Pearson UK
ISBN: 1292309091
Category : Business & Economics
Languages : en
Pages : 242

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Book Description
In the ten years since the much-praised first edition, coaching has become a core requirement forleadership. It's a core part of business school programmes, it's the norm on all leadership development programmes, and all leaders and managers now have to be able to coach. The Financial Times Guide to Business Coaching is the book on which many leaders rely, and this updated edition will give readers a comprehensive introduction to coaching. Being a successful business coach means having exceptional listening skills, asking great questions andapplying the best techniques at just the right time. But how do you learn to do that? The Financial Times Guide to Business Coaching shows you the way. It gives you a sure footing in thebasics and provides you with a step-by-step overview of all the tools and techniques you need to buildyour own unique and well-grounded approach as a coach. Ultimately it enables you to take your coaching from good to great. This indispensible guide covers: The business of coaching The coaches Do you have what it takes? Develop your coaching: first steps Building your basic coaching skills: the 'Big Five' Building coaching skills: the different approaches Deepening your coaching skills: working with individual difference Advanced coaching: from individuals to groups Advanced coaching: coaching for career transitions Advanced coaching: motivation and change Why it works Building a freelance coaching business The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.