Author: George Henry PowellPublisher:
ISBN:
Category : Advertisements, etc
Languages : en
Pages : 242
Book Description
Powell's Practical Advertiser
Author: George Henry PowellPublisher:
ISBN:
Category : Advertisements, etc
Languages : en
Pages : 242
Book Description
Powell's Practical Advertiser: A Practical Work for Advertising Writers and Business Men, with Instruction on Planning, Preparing, Placing and Managi
Author: George Henry PowellPublisher: Palala Press
ISBN: 9781378149461
Category : History
Languages : en
Pages : 242
Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Powell's Practical Advertiser. A Practical Work for Advertising Writers and Business Men, with Instruction on Planning, Preparing, Placing and Managing Modern Publicity ... With Cyclopedia of Over One Thousand Useful Advertisements
Author: George H. POWELL (Advertising Expert.)Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Powell's Practical Advertiser [microform]; a Practical Work for Advertising Writers and Business Men, With Instruction on Planning, Preparing, Placing and Managing Modern Publicity
![Powell's Practical Advertiser [microform]; a Practical Work for Advertising Writers and Business Men, With Instruction on Planning, Preparing, Placing and Managing Modern Publicity PDF](https://books.google.com/books/content/images/frontcover/deW2zgEACAAJ?fife=w80-h100)
Author: George Henry PowellPublisher: Legare Street Press
ISBN: 9781015229846
Category :
Languages : en
Pages : 130
Book Description
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Powell's Practical Advertiser. A Practical Work for Advertising Writers, and Business Men, with Instruction on Planning, Preparing, Placing and Managing Modern Publicity. With Cyclopedia of Over One Thousand Useful Advertisements
Author: George Henry PowellPublisher:
ISBN:
Category : Advertising
Languages : en
Pages :
Book Description
POWELLS PRAC ADVERTISER
Author: George Henry PowellPublisher: Wentworth Press
ISBN: 9781372531002
Category : History
Languages : en
Pages : 248
Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Practical Advertiser
Author: George Henry PowellPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 220
Book Description
The Advertising Handbook
Author: Helen PowellPublisher: Routledge
ISBN: 1134718926
Category : Business & Economics
Languages : en
Pages : 260
Book Description
This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
Bulletin
Author: Society of Industrial EngineersPublisher:
ISBN:
Category : Industrial efficiency
Languages : en
Pages : 68
Book Description
Marketing Calculator
Author: Guy R. PowellPublisher: John Wiley & Sons
ISBN: 1118507827
Category : Business & Economics
Languages : en
Pages : 304
Book Description
This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. They will be able to significantly improve their tactical and strategic decision-making and finally be able to respond to John Wannamachers' "half of my advertising is wasted; I just don't know which half." With this in hand, they will be able to avoid the budget cutting ax, become a critical component of corporate success and enhance their careers. Even in a crowded theoretical marketing environment there are three new concepts being introduced: 1. The Marketing Effectiveness Framework to help marketers talk the talk of marketing effectiveness within marketing and with the C-Suite. 2. The Marketing Effectiveness Continuum to help marketers understand the organizational issues and change management associated with delivering long lasting enhanced marketing effectiveness. 3. The Marketing Accountability Framework to help marketers begin to collect data that is meaningful to improving their marketing effectiveness and to become accountable for their results. It is one of the only marketing books covering the topic at a global level. It includes a great number of specific case studies from North America, Asia, Europe and Africa. The cases cover the following industries: Telecommunications, consumer packaged goods, home repair services, travel, utilities, software, restaurants, alcoholic and non-alcoholic beverages and others. It can also be used to support marketing education at the university level. Whether the reader is a marketer, business analyst, C-level executive, this book will help them to understand the key issues surrounding the measurement of marketing effectiveness. More than that however, is how each of the concepts can be directly applied to their marketing environment. Each of the concepts are applied to the different types of businesses (business-to-business, OEM, consumer, NGO and others) so they can quickly make them actionable.