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Author: Roderick P. Hart Publisher: University of Chicago Press ISBN: 022602301X Category : Biography & Autobiography Languages : en Pages : 300
Book Description
It’s not what you say, but how you say it. Solving problems with words is the essence of politics, and finding the right words for the moment can make or break a politician’s career. Yet very little has been said in political science about the elusive element of tone. In Political Tone, Roderick P. Hart, Jay P. Childers, and Colene J. Lind analyze a range of texts—from speeches and debates to advertising and print and broadcast campaign coverage— using a sophisticated computer program, DICTION, that parses their content for semantic features like realism, commonality, and certainty, as well as references to religion, party, or patriotic terms. Beginning with a look at how societal forces like diversity and modernity manifest themselves as political tones in the contexts of particular leaders and events, the authors proceed to consider how individual leaders have used tone to convey their messages: How did Bill Clinton’s clever dexterity help him recover from the Monica Lewinsky scandal? How did Barack Obama draw on his experience as a talented community activist to overcome his inexperience as a national leader? And how does Sarah Palin’s wandering tone indicate that she trusts her listeners and is open to their ideas? By focusing not on the substance of political arguments but on how they were phrased, Political Tone provides powerful and unexpected insights into American politics.
Author: Roderick P. Hart Publisher: University of Chicago Press ISBN: 022602301X Category : Biography & Autobiography Languages : en Pages : 300
Book Description
It’s not what you say, but how you say it. Solving problems with words is the essence of politics, and finding the right words for the moment can make or break a politician’s career. Yet very little has been said in political science about the elusive element of tone. In Political Tone, Roderick P. Hart, Jay P. Childers, and Colene J. Lind analyze a range of texts—from speeches and debates to advertising and print and broadcast campaign coverage— using a sophisticated computer program, DICTION, that parses their content for semantic features like realism, commonality, and certainty, as well as references to religion, party, or patriotic terms. Beginning with a look at how societal forces like diversity and modernity manifest themselves as political tones in the contexts of particular leaders and events, the authors proceed to consider how individual leaders have used tone to convey their messages: How did Bill Clinton’s clever dexterity help him recover from the Monica Lewinsky scandal? How did Barack Obama draw on his experience as a talented community activist to overcome his inexperience as a national leader? And how does Sarah Palin’s wandering tone indicate that she trusts her listeners and is open to their ideas? By focusing not on the substance of political arguments but on how they were phrased, Political Tone provides powerful and unexpected insights into American politics.
Author: Erika Franklin Fowler Publisher: Routledge ISBN: 0429977905 Category : Political Science Languages : en Pages : 241
Book Description
Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
Author: Shanto Iyengar Publisher: Simon and Schuster ISBN: 1439118752 Category : Political Science Languages : en Pages : 237
Book Description
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
Author: Rick Shenkman Publisher: Basic Books ISBN: 0465073824 Category : Political Science Languages : en Pages : 336
Book Description
Can a football game affect the outcome of an election? What about shark attacks? Or a drought? In a rational world the answer, of course, would be no. But as bestselling historian Rick Shenkman explains in Political Animals, our world is anything but rational. Drawing on science, politics, and history, Shenkman explores the hidden forces behind our often illogical choices. Political Animals challenges us to go beyond the headlines, which often focus on what politicians do (or say they'll do), and to concentrate instead on what's really important: what shapes our response. Shenkman argues that, contrary to what we tell ourselves, it's our instincts rather than arguments appealing to reason that usually prevail. Pop culture tells us we can trust our instincts, but science is proving that when it comes to politics our Stone Age brain often malfunctions, misfires, and leads us astray. Fortunately, we can learn to make our instincts work in our favor. Shenkman takes readers on a whirlwind tour of laboratories where scientists are exploring how sea slugs remember, chimpanzees practice deception, and patients whose brains have been split in two tell stories. The scientists' findings give us new ways of understanding our history and ourselves -- and prove we don't have to be prisoners of our evolutionary past." In this engaging, illuminating, and often riotous chronicle of our political culture, Shenkman probes the depths of the human mind to explore how we can become more political, and less animal.
Author: Roderick P. Hart Publisher: University of Chicago Press ISBN: 022602329X Category : Political Science Languages : en Pages : 300
Book Description
It’s not what you say, but how you say it. Solving problems with words is the essence of politics, and finding the right words for the moment can make or break a politician’s career. Yet very little has been said in political science about the elusive element of tone. In Political Tone, Roderick P. Hart, Jay P. Childers, and Colene J. Lind analyze a range of texts—from speeches and debates to advertising and print and broadcast campaign coverage— using a sophisticated computer program, DICTION, that parses their content for semantic features like realism, commonality, and certainty, as well as references to religion, party, or patriotic terms. Beginning with a look at how societal forces like diversity and modernity manifest themselves as political tones in the contexts of particular leaders and events, the authors proceed to consider how individual leaders have used tone to convey their messages: How did Bill Clinton’s clever dexterity help him recover from the Monica Lewinsky scandal? How did Barack Obama draw on his experience as a talented community activist to overcome his inexperience as a national leader? And how does Sarah Palin’s wandering tone indicate that she trusts her listeners and is open to their ideas? By focusing not on the substance of political arguments but on how they were phrased, Political Tone provides powerful and unexpected insights into American politics.
Author: Brent E. Turvey Publisher: Elsevier ISBN: 0128155833 Category : Law Languages : en Pages : 920
Book Description
Criminal Profiling: An Introduction to Behavioral Evidence Analysis, Fifth Edition, maintains the same core foundation that made previous editions best sellers in the professional and academic community worldwide. Written for practicing behavioral analysts and aspiring students alike, this work emphasizes an honest understanding of crime and criminals. Newly updated, mechanisms for the examination and classification of both victim and offender behavior have been improved. In addition to refined approaches toward international perspectives, chapters on psychological autopsies, scene investigation reconstruction, court issues and racial profiling have also been added. Outlines the scientific principles and practice standards of BEA-oriented criminal profiling, with an emphasis on applying theory to real cases Contains contributions from law enforcement, academia, mental health fields, and forensic science communities Includes a complete glossary of terms, along with an instructor website and student companion site
Author: L. James Publisher: Springer ISBN: 1137313730 Category : History Languages : en Pages : 375
Book Description
Drawing on a wide range of primary sources, this volume argues that although the Revolutionary and Napoleonic Wars are often understood as laying the foundations for total war, many eyewitnesses continued to draw upon older interpretative frameworks to make sense of the armed struggle and attendant political and social upheaval.
Author: Roderick P. Hart
Author: Roderick P. Hart
Author: Sara Diamond
Author: Erika Franklin Fowler
Author: Shanto Iyengar
Author: Rick Shenkman
Author: Roderick P. Hart
Author: 
Author: Brent E. Turvey
Author: L. James
Author: Ford Madox Ford