Political Branding in Turbulent times PDF Download

Author: Mona Moufahim
Publisher: Springer Nature
ISBN: 3030832295
Category : Political Science
Languages : en
Pages : 171

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Book Description
Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the most extreme, fascist forces around the world all contribute to turbulent political times. Such environments constitute tremendous challenges, but also opportunities for scholars to contribute to an understanding of processes in the political market, using the lens of political branding theories. Authors from various disciplinary backgrounds, including social psychology, marketing, and media and communications, provide commentaries and analyses of branding processes in different national contexts, all characterised by tensions and challenges. The topical and provocative content of the chapters, all focusing on recent political events and phenomena in the political arena, should appeal to researchers, branding practitioners, politicians, and members of the public seeking to deepen their understanding of current events and political branding concepts.

Author: Mona Moufahim
Publisher:
ISBN: 9783030832308
Category :
Languages : en
Pages : 0

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Book Description
"This timely text from political marketing experts brings together a plethora of up-and-coming and established authors to explore the most pertinent questions in political marketing today. Ethics, brand-branding for political movements, the role influencers play; are all covered. Read this fascinating book to understand more." --Paul Baines, Professor of Political Marketing, University of Leicester, UK "This is a must read for anyone interested in understanding the connection between politics and branding." --Bruce I. Newman, Professor of Marketing, DePaul University, USA "If you want the best research and thinking on International Political Branding then buy this book. The work is cutting edge, up to date, has quality thinking and has truly global reach with cases from America, Asia and Europe." --Phil Harris, Professor Emeritus of Marketing & Public Affairs, University of Chester, UK Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the most extreme, fascist forces around the world all contribute to turbulent political times. Such environments constitute tremendous challenges, but also opportunities for scholars to contribute to an understanding of processes in the political market, using the lens of political branding theories. Authors from various disciplinary backgrounds, including social psychology, marketing, and media and communications, provide commentaries and analyses of branding processes in different national contexts, all characterised by tensions and challenges. The topical and provocative content of the chapters, all focusing on recent political events and phenomena in the political arena, should appeal to researchers, branding practitioners, politicians, and members of the public seeking to deepen their understanding of current events and political branding concepts. Dr Mona Moufahim is Senior Lecturer at the Stirling Management School at the University of Stirling in Scotland, UK. She is the current Chair of the Political Marketing Special Interest Group of the Academy of Marketing. Her research focuses on identity, extreme right politics, and political marketing and consumption.

Author: Kristensen, Niels Noergaard
Publisher: IGI Global
ISBN: 1799836789
Category : Political Science
Languages : en
Pages : 333

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Book Description
Turbulent times challenge democratic politics and governance in Western countries. Party systems, in many instances, have failed to produce solutions to vital policy problems, like immigration, state borders, welfare, or environmental issues. While subjective perceptions of macroeconomic outcomes are consistently related to political trust at the micro level, few studies have explored how individuals develop political engagement and identity. New insights are needed from studies focusing on how people become politically active and how political identities develop. Political Identity and Democratic Citizenship in Turbulent Times is a critical scholarly research publication that investigates, discusses, deconstructs, analyzes, and tests the concept of political identity and its evolving role in modern democracy. Moreover, it explores the contours of politics and brings together studies that examine the democratic potential of a diversity of participatory spheres, institutions, and arenas. Highlighting topics such as political culture, consumerism, and welfare states, this book is ideal for politicians, policymakers, government officials, sociologists, historians, academicians, professionals, researchers, and students.

Author: Christopher Pich
Publisher: Routledge
ISBN: 1000257940
Category : Business & Economics
Languages : en
Pages : 166

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Book Description
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action. This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.

Author: Kenneth M. Cosgrove
Publisher: Springer Nature
ISBN: 3030304965
Category : Political Science
Languages : en
Pages : 241

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Book Description
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion—particularly anger—over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump’s campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections.

Author: Richard Nimijean
Publisher: Routledge
ISBN: 0429631928
Category : History
Languages : en
Pages : 171

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Book Description
After his Liberal Party’s surprise victory in the 2015 federal Canadian election, Justin Trudeau declared that "Canada was back" on the world stage. This comprehensive volume highlights issues in the relationship between articulated visions of Canada as a global actor, nation branding and domestic politics, noting the dangers of the politicization of the branding of Canada. It also provides the political context for thinking about ‘Brand Canada’ in the Trudeau era. The authors explore the Trudeau government’s embrace of political branding and how it plays out in key areas central to the brand, including: Canada’s relations with Indigenous peoples; social media and digital diplomacy; and the importance of the Arctic region for Canada’s brand, even though it is often ignored by politicians and policymakers. The book asks whether the Trudeau government has lived up to its claim that Canada is back, and highlights the challenges that emerge when governments provide optimistic visions for meaningful transformation, but then do not end up leading meaningful change. This book will be of great interest to students and scholars of political science, particularly those with a focus on Canada. It was originally published as a special issue of Canadian Foreign Policy Journal.

Author: Jenny Darroch
Publisher: Springer
ISBN: 0230251188
Category : Business & Economics
Languages : en
Pages : 186

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Book Description
Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.

Author: Fiona MacDonald
Publisher: University of Toronto Press
ISBN: 1487588348
Category : Political Science
Languages : en
Pages : 427

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Book Description
In Canada and elsewhere, recent political, economic, and social shifts have brought gender to the forefront of politics as never before, from gender-based analyses and “feminist budgets” to the #MeToo, Idle No More, and Black Lives Matter movements. Detailing these gendered and turbulent political times, this book features state-of-the art scholarship from diverse contributors that encompasses both contemporary challenges as well as avenues for change now and into the future. This collection represents a complex treatment of both gender and politics, in which gender is examined in light of other collective identities and their intersections and politics refers to both institutional and movement and countermovement politics.

Author: Hannah Partis-Jennings
Publisher: Taylor & Francis
ISBN: 1040023177
Category : Political Science
Languages : en
Pages : 357

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Book Description
Feminist Policymaking in Turbulent Times offers a unique and timely reflection of the critical debates around the institutionalisation of feminist and gender-focused ideas and norms into policy. Many states and non-governmental organisations are increasingly invested in ‘feminist policymaking’ at the domestic and international levels. Yet, this liberal (feminist) agenda is also vastly disputed by critical, intersectional, and decolonial voices on the one hand, and by anti-gender movements around the world on the other hand. Indeed, while opposition to ‘gender ideology’ is mounting from reactionary, religious, and secular forces, feminist policymaking is also being challenged in important ways from within. Thus, this book situates feminist policymaking in a challenging and ‘turbulent’ global context. This book explores feminist policymaking in multiple areas of policy, examining various gender-focused programmes that states and international organisations have undertaken in the last decade, offering critical interventions and rethinking the relationship between feminism and policy. This book not only reflects on the advances of feminist policymaking globally but also critically assesses the intersectional challenges embedded within it and lying ahead. It moves the field forward by creating opportunities, based on lived experiences, for re-imagining the transformative potential of the nexus between feminism and policymaking. Interdisciplinary in scope and bringing to the fore the voices of both academics and practitioners, this book is the product of an international collaboration, forging links and dialogue that are increasingly necessary to question some of the exclusionary, militaristic, and hierarchical assumptions of policymaking which is labelled as feminist. Feminist Policymaking in Turbulent Times will be of interest to all scholars, students, and practitioners interested in the role of gender in policymaking and concerned with contestations around gender-focused projects.

Author: Johannes Bohnen
Publisher: Springer Nature
ISBN: 3662621223
Category : Business & Economics
Languages : en
Pages : 193

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Book Description
This book demonstrates how companies can effectively promote their business by assuming political responsibility and expanding their investment concept to include a political component. It shows that the success of companies is crucially dependent on socio-political conditions. In other words: politically sustainable management is a business case. Therefore companies should take a closer look at the opportunities at the interface of politics and business. To date, there has not been a satisfactory assessment of the issue of Corporate Political Responsibility (CPR), which combines a conceptual framework with practical measures for implementation. This book remedies that oversight, and shows how companies can develop the necessary attitude and operate in concrete CPR fields of action, illustrated by diagrams and examples. While doing so, the author explains how CPR is different from shere lobbying or Corporate Social Responsibility (CSR). The author provides an overview of the public realm and its actors, and shows how, through political contributions, they can strengthen the performance of the state and thus their own performance. Companies have unique resources for doing so, and in their own interest they should get involved: being impartial in particular, but partial in principle - when it comes to our liberal way of life as such.