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Author: Anders Sorman-Nilsson Publisher: John Wiley & Sons ISBN: 0730332861 Category : Business & Economics Languages : en Pages : 246
Book Description
Achieve brand success with smarter change management and seamless transformation Seamless is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogance and grating seams they experience on their customer journeys caused by brands undergoing awkward and haphazard change. This book shows you how to remove the external and internal seams for a smooth transition between marketing channels, to provide a transformative customer journey. Anders Sörman-Nilsson, futurist and author of Digilogue (Wiley 2013), reveals the key factors to designing a cohesive and agile brand that is fit for the future. This book looks at on-the-ground implementation of Digilogue ideas, giving you a first-hand account of how emerging technology has evolved and disrupted the business landscape since 2013. You'll learn the trials and tribulations of omnichannel marketing, change leadership, start up thinking versus a heritage (and family) business legacy and why there has never been a better time to implement seamless technologies in your business. The future doesn't unfold neatly — in fact, it's often a disruptive slap in the face. Seamless is the key to a successful business future, and this book shows you how to make seamlessness work for your company, starting today. Design away the friction with transformative customer experiences Weave disparate channels and parts of a brand together into a seamless whole Take an integrative, rather than additive, approach to communications Achieve the highest level of customer intimacy, the key to customer loyalty Drive seamless change inside your organisation by designing journeys of constant adaptation Communication channels continue to proliferate, and simply adding every new flash in the pan is a sure path to ruin. You need to bring together every part of your brand into a cohesive whole, one with deliberate, strategic structure and wholeheartedly gather all your stakeholders around it. Seamless shows you how to remove the scar tissue, reveal your brand's fresh edge and meet the future curious, agile and open-minded.
Author: Hugo Jacomet Publisher: National Geographic Books ISBN: 0500293961 Category : Crafts & Hobbies Languages : en Pages : 0
Book Description
In a new compact edition, a luxurious celebration of the elegant craftsmanship behind the timeless French men’s fashion and lifestyle labels. Home of haute couture and the world’s leading fashion houses, Paris and its inhabitants represent sophistication and refinement to the rest of the world. Debonair Parisian men continue to participate in a centuries-long tradition of sartorial craftsmanship and quality. In its newly accessible compact edition, The Parisian Gentleman is like a dream shopping excursion to the leading men’s style-makers, from hidden ateliers and little- known studios to internationally renowned labels such as shirtmakers Charvet, shoemakers Berluti, and the recently revived trunk-makers Moynat. The stories behind each house, and the creative minds and artisans who give each brand its unique identity, bring the clothes alive, capturing an unceasing dedication to quality in an era overrun with new, mass-produced trends. Author Hugo Jacomet’s portraits of these often-inaccessible marques (or brands) are intimate and illuminating, thanks to his personal connections to many of the leading figures. His text is accompanied by beautifully shot photographs of the designers, studios, garments, and locations, the majority of which were taken exclusively for this book.
Author: Anders Sorman-Nilsson Publisher: John Wiley & Sons ISBN: 0730332861 Category : Business & Economics Languages : en Pages : 246
Book Description
Achieve brand success with smarter change management and seamless transformation Seamless is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogance and grating seams they experience on their customer journeys caused by brands undergoing awkward and haphazard change. This book shows you how to remove the external and internal seams for a smooth transition between marketing channels, to provide a transformative customer journey. Anders Sörman-Nilsson, futurist and author of Digilogue (Wiley 2013), reveals the key factors to designing a cohesive and agile brand that is fit for the future. This book looks at on-the-ground implementation of Digilogue ideas, giving you a first-hand account of how emerging technology has evolved and disrupted the business landscape since 2013. You'll learn the trials and tribulations of omnichannel marketing, change leadership, start up thinking versus a heritage (and family) business legacy and why there has never been a better time to implement seamless technologies in your business. The future doesn't unfold neatly — in fact, it's often a disruptive slap in the face. Seamless is the key to a successful business future, and this book shows you how to make seamlessness work for your company, starting today. Design away the friction with transformative customer experiences Weave disparate channels and parts of a brand together into a seamless whole Take an integrative, rather than additive, approach to communications Achieve the highest level of customer intimacy, the key to customer loyalty Drive seamless change inside your organisation by designing journeys of constant adaptation Communication channels continue to proliferate, and simply adding every new flash in the pan is a sure path to ruin. You need to bring together every part of your brand into a cohesive whole, one with deliberate, strategic structure and wholeheartedly gather all your stakeholders around it. Seamless shows you how to remove the scar tissue, reveal your brand's fresh edge and meet the future curious, agile and open-minded.
Author: Jeryl Brunner Publisher: Rowman & Littlefield ISBN: 0762777168 Category : Travel Languages : en Pages : 259
Book Description
What do famous people love to do during their free time in the Big Apple? Like all New Yorkers, even the well-known among them have cherished rituals that connect them to their city in a unique way—favorite restaurants, delis, museums, parks, galleries, landmarks, haunts, and hideaways. For one resident, it may be watching tango dancers on Saturday nights in Central Park; for another, it’s riding a bike over the Brooklyn Bridge to get a slice of Grimaldi’s pepperoni pizza and a view of the Manhattan skyline from across the East River. Perhaps it entails choosing from the many varieties of bread at Rock Hill Bake House in the Union Square Greenmarket or simply walking across 46th Street and ending up at the great Broadway hangout, Angus McIndoe. In a refreshing step beyond the usual travel guides and tourist listings, My City, My New York quotes VIPs and gives readers something truly unique: a chance to experience Manhattan the way its most notable luminary residents do. The activities and establishments included are diverse, often eclectic, and, most-importantly, nonexclusive––you don’t need to be a celebrity to enjoy them. While offering new and creative possibilities for exploration, My City, New York is also a love letter to the Big Apple and will touch even the most jaded New Yorkers. Celebrities include: - Matthew Broderick - Woody Allen - Bette Midler - Joan Rivers - Donald Trump - Chris Noth - Mayor Michael Bloomberg - Alex Rodriguez
Author: Anders Sorman-Nilsson
Author: Hugo Jacomet
Author: Anders Sorman-Nilsson
Author: Asiatic Society (Kolkata, India)
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