Author: David Beckett Publisher: Management Impact Publishing ISBN: 9789462762459 Category : Business & Economics Languages : en Pages : 0
Book Description
"Hi, my name is David Beckett, I'm a pitch coach, and I'm here to ensure your ideas have a voice." The big pitch is coming up. You've got just a few minutes to convince that investor or your Board, that your idea is worth investing money, time and people in. What should you say? How should you say it? And how do you beat those nerves that are already building up inside? David Beckett has coached over 700 startups to raise over e170 million in investment. And he has trained thousands of professionals in innovation teams at companies like Google, Unilever, Booking.com and PwC. He is also a TEDx speech coach. In Pitch to Win, David provides practical tools to help you Script, Design and Deliver pitches that are short, professional and persuasive. His methods and practices have been tested with hundreds of pitchers and reviewed by numerous investors and members of the Board. The focus is on actionable tools and real-life examples. With step-by-step exercises that will guide you to your best pitch ever.
Author: Justin Cohen Publisher: Jacana Media ISBN: 9781928230588 Category : Business presentations Languages : en Pages : 0
Book Description
Whether you're looking for clients, investors, or employees, you need to know how to pitch your products, services, and ideas in a way that is most likely to secure you the deal. Justin Cohen's internationally acclaimed six-step formula is designed to do just that. Having taught and refined his 'Pitch To Win' programme for five years, and having helped win numerous multimillion-dollar deals in that time, Justin now shares his secrets for success in the Pitch To Win book. In it he reveals: The number one reason a winning pitch gets chosen over the competition. The mindset of people who win the most pitches. A step by step guide to creating and delivering a winning pitch script. How to reduce nervousness and develop 'big pitch temperament.' How to win without being "salesy." How to win with integrity, by living your purpose.
Author: Jon Steel Publisher: John Wiley & Sons ISBN: 0471789763 Category : Business & Economics Languages : en Pages : 293
Book Description
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Author: David Kean Publisher: Marshall Cavendish Corporation ISBN: 9781905736249 Category : Selling Languages : en Pages : 0
Book Description
Winning new clients is the most competitive activity in business today and there are no prizes for coming second. This text brings together the trade secrets for winning new clients and business, and provides the practical methdods and strategies to ensure successful pitching.
Author: Peter Coughter Publisher: Springer ISBN: 1137512334 Category : Business & Economics Languages : en Pages : 240
Book Description
Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
Author: Peter Levitan Publisher: ISBN: 9780988311923 Category : Languages : en Pages : 266
Book Description
The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts. Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique. However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit: You will win more new clients. In Chapter One of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure include poor agency staff morale, individual employee burnout, and the financial cost to an agency's bottom-line that comes from the cost of participating in four-month agency searches and funding an agency's annual business development plan. This chapter tells the story of Saatchi & Saatchi Advertising's "The Worst Advertising Pitch Ever." Chapter Two offers an escape hatch. You should not pitch every account that comes knocking. I give you a handy tool to gauge both the value of the prospective client and your agency's chances of winning. Chapter Three begins to help you position the pitch for success. We look at the essential facts of the pitch and dig into understanding the client's mindset by understanding the type of assignment, type of relationship they are looking for, and what type of agency will fulfill their needs. Chapter Four delivers the list of "The 12 Deadliest Presentation Mistakes." These are identified pitch killers that come from my personal experience and the experiences of agency CEO's, clients, and search consultants. The accompanying cartoons wouldn't be as funny if these mistakes were not being made over and over, even by the most sophisticated agencies. In Chapter Five I lay out thirty short but very sweet suggestions for how to build a brilliant presentation that I know will greatly increase your odds of winning. These ideas cover three core elements of a successful pitch: process management, content development, and how to deliver a standout presentation. Each rule is supported by a tip or insight that offers a fast way to achieve your objectives. Chapter Six is all about don't take my word for it. This chapter brings in valuable learning via fourteen interviews with a range of communications industry experts. It is informative and often mind-blowing to hear the pitch related experiences and advice of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A's, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table. Finally, I've included insights about all too common agency pitch mistakes from 16 of the world's leading search consultants. I hope that you will find the book informative, insightful, occasionally humorous, and most importantly, a good read that ultimately results in more wins for your company.
Author: Maurizio La Cava Publisher: Createspace Independent Publishing Platform ISBN: 9781721262229 Category : Languages : en Pages : 228
Book Description
Forget the old concept of pitching with the fear of investor's reaction. Your pitch is even more important than your startup project, it's time to stop talking and start communicating. Whether you need to raise early stage funding or a round A or B, the Startup Pitch is the blueprint. This step-by-step guide to startup pitch design teaches: - HOW the well known unicorns successfully ran stellar fund raising campaigns - HOW to structure a powerful presentation flow - HOW to master the art of persuading an audience of investors - HOW to capture investor's attention and get funded - HOW to stand in front of the crowd being calm and keeping the situation under control. The author is the Startup Pitch Strategist at Polihub Startup District Incubator in Milan, Italy, founder and CEO of the Italian leading Presentation Design Agency named MLC Presentation Design Consulting (mauriziolacava.com), part of the yCombinator and StartupChile Alumni.
Author: Ronald M. Shapiro Publisher: Penguin ISBN: 0142181226 Category : Business & Economics Languages : en Pages : 274
Book Description
Whether you’re asking for a raise, selling but holding your price, ending a relationship, or talking to children about divorce, success is predicated on planned, effective communication. Yet, most people fail to properly prepare their message. A veteran corporate attorney, sports agent, and expert consultant, Ronald M. Shapiro has spent years developing and honing his negotiation techniques. Now, Shapiro shares the bulletproof system of scripting he calls the Three D’s: Draft, Devil’s Advocate, Deliver. Illustrating his methods with fascinating real-life stories and helpful scripts, he walks readers through the process of creating an effective message, preparing for counterarguments, and delivering the results with confidence and grace. Applicable across a broad range of situations, Perfecting Your Pitch empowers us to get the results we want.
Author: Paul D. Sonkin Publisher: John Wiley & Sons ISBN: 1119051789 Category : Business & Economics Languages : en Pages : 503
Book Description
Learn the overlooked skill that is essential to Wall Street success Pitch the Perfect Investment combines investment analysis with persuasion and sales to teach you the "soft skill" so crucial to success in the financial markets. Written by the leading authorities in investment pitching, this book shows you how to develop and exploit the essential, career-advancing skill of pitching value-creating ideas to win over clients and investors. You'll gain world-class insight into search strategy, data collection and research, securities analysis, and risk assessment and management to help you uncover the perfect opportunity; you'll then strengthen your critical thinking skills and draw on psychology, argumentation, and informal logic to craft the perfect pitch to showcase your perfect idea. The ability to effectively pitch an investment is essential to securing a job on Wall Street, where it immediately becomes a fundamental part of day-to-day business. This book gives you in-depth training along with access to complete online ancillaries and case studies so you can master the little skill that makes a big difference. It doesn't matter how great your investment ideas are if you can't convince anyone to actually invest. Ideas must come to fruition to be truly great, and this book gives you the tools and understanding you need to get it done. Persuade potential investors, clients, executives, and employers Source, analyze, value, and pitch your ideas for stocks and acquisitions Get hired, make money, expand your company, and win business Craft the perfect investment into the perfect pitch Money managers, analysts, bankers, executives, salespeople, students, and individual investors alike stand to gain massively by employing the techniques discussed here. If you're serious about success and ready to start moving up, Pitch the Perfect Investment shows you how to make it happen.
Author: David Beckett
Author: Justin Cohen
Author: Jon Steel
Author: David Kean
Author: Peter Coughter
Author: Peter Levitan
Author: Blair Enns
Author: Maurizio La Cava
Author: Ronald M. Shapiro
Author: Paul D. Sonkin