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Author: Wilfried Pichler Publisher: diplom.de ISBN: 3832451994 Category : Business & Economics Languages : en Pages : 94
Book Description
Inhaltsangabe:Abstract: Today we observe a development in which the role of language is steadily decreasing whereas the impact of pictures is increasing. This goes hand in hand with a development in which information relies more and more on visual concepts. More and more language takes the part of explaining how to read the visual presentations, more and more language takes the part of providing the background information which is necessary to understand the meaning of the visual foreground. Kress and van Leeuwen (1998) argue that Today, we seem to move towards a decrease of control over language (e.g. the greater variety of accents allowed on the public media, the increasing poblems in enforcing normative spelling), and towards an increase in codification and control over the visual (e.g. the use of image banks from which ready-made images can be drawn for the constuction of visual texts, and, generally, the effect of computer imaging technology). Although we may be aware of this tendency, we have not been taught in school how to read visual concepts and so most of us share some degree of illiteracy concerning a critical reading of information presented by images. This is remarkable because we all agree about their influence on our lives but at the same time when we do not develop analytical tools for describing what kinds of strategies, what kinds of concepts are working in visual presentations of information. We tend to overlook the importance of visual concepts simply because we generally do not know enough about their code. This paper analyses photos and language which are parts of ads, which have definitely been designed for transferring messages because they have been made to advertise one specific product. Images and the text of advertisements never are casual products like family pictures. Although the photo in the family album is coded its coding is less elaborated than the coding of pictures in ads. We have to keep in mind that many people, experts in advertising, experts in public relations were involved in the process of designing an ad before we can look at the final result. This is why ads are definitely conceptually designed because they are meant to create a specific meaning in the viewer s mind. It is a truism that no visual concept, no photo of an ad was chosen by chance. Photographs and language of ads are more likely to have been carefully constructed and selected according to the meaning they are supposed to create. This is [...]
Author: Joel Fagot Publisher: Psychology Press ISBN: 113495137X Category : Psychology Languages : en Pages : 464
Book Description
Animal researchers commonly present pictures to their subjects, usually birds or monkeys, in order to infer how natural objects are perceived and conceptualised, or to discover the brain mechanisms underlying these abilities. This unique book questions the premise of this experimental approach and asks whether or not pictures can be considered as ecologically valid and realistic stimuli for animals. Leading researchers in comparative psychology and neuroscience address such questions as: "Can animals recognise objects of scenes in pictures despite variations in viewpoints?; "How do animals perceive faces?" and "Is there an equivalence, in animals' minds, between pictures and the objects they represent?". The result is an authoritative and cutting-edge survey of current knowledge in the field, which underlines the advantages, limits and risks of using pictures to infer cognitive abilities or brain mechanisms in animal studies. Picture Perception in Animals will be essential reading for comparative psychologists, anthropologists, and neuroscientists working in picture perception.
Author: Peter Milne Publisher: Good Press ISBN: Category : Fiction Languages : en Pages : 184
Book Description
A motion picture is an incredibly effective medium for delivering drama, specifically in the evocation of emotion. This art is highly complicated, requiring contributions from nearly all the other arts and countless technical skills. Appearing at the end of the 19th century, this new art form became one of the most famous and influential media of the 20th century and after. 'Motion Picture Directing' is a helpful piece by American screenwriter Peter Milne to reduce the complexity of this art by making several things easy to understand. The author writes wonderfully about the developments, the abilities, characteristics, and essential qualities after spending nearly ten years in the motion picture industry as a critic and writer. He gives valuable insights into the various methods and techniques that were used during that time in the field. It proves helpful to budding directors and the skilled ones as an introduction to the history of directing.
Author: John Hill Publisher: Indiana University Press ISBN: 9781860200052 Category : Art Languages : en Pages : 284
Book Description
This work features contributions from academics and media professionals who ask: what is the history of involvement between film and television in the US, Europe, Britain and Ireland; what are the sources of television finance for film; and what are the consequences for the type of film made?
Author: Naomi Merritt Publisher: Routledge ISBN: 1000182703 Category : Photography Languages : en Pages : 324
Book Description
This book grapples with fundamental questions about the evolving nature of pictorial representation, and the role photography has played in this ongoing process. These issues are explored through a close analysis of key themes that underpin the photography practice of Canadian artist Jeff Wall and through examining important works that have defined his oeuvre. Wall’s strategic revival of ‘the picture’ has had a resounding influence on the development of contemporary art photography, by expanding the conceptual and technical frameworks of the medium and introducing a self-reflexive criticality. Naomi Merritt brings a new and original contribution to the scholarship on one of the most significant figures to have shaped the course of contemporary art photography since the 1970s and shines a light on the multilayered connections between photography and art. This book will be of interest to scholars in the history of photography, art and visual culture, and contemporary art history.
Author: Thomas Streissguth
Author: Thomas Streissguth
Author: Wilfried Pichler
Author: William John Arthur Charles James Cavendish-Bentinck Duke of Portland
Author: Joel Fagot
Author: United States. Federal Trade Commission
Author: Peter Milne
Author: United States. Bureau of Foreign and Domestic Commerce
Author: American Lung Association
Author: John Hill
Author: Naomi Merritt