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Author: Noah J. Goldstein Publisher: Simon and Schuster ISBN: 1416571124 Category : Business & Economics Languages : en Pages : 273
Book Description
Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Author: Susana Nuccetelli Publisher: Oxford University Press ISBN: 0199281726 Category : Philosophy Languages : en Pages : 359
Book Description
These thirteen original essays, whose authors include some of the world's leading philosophers, examine themes from the work of the Cambridge philosopher G. E. Moore (1873-1958), and demonstrate his considerable continuing influence on philosophical debate. Part I bears on epistemological topics, such as scepticism about the external world, the significance of common sense, and theories of perception. Part II is devoted to themes in ethics, such as Moore's open question argument, his non-naturalism, utilitarianism, and his notion of organic unities.
Author: Steve J. Martin Publisher: Hachette+ORM ISBN: 1455584231 Category : Self-Help Languages : en Pages : 281
Book Description
At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.
Author: Hans Zeisel Publisher: Springer Science & Business Media ISBN: 1461218241 Category : Social Science Languages : en Pages : 371
Book Description
Prove It With Figures displays some of the tools of the social and statistical sciences that have been applied in the courtroom and to the study of questions of legal importance. It explains how researchers can extract the most valuable and reliable data that can conveniently be made available, and how these efforts sometimes go awry. In the tradition of Zeisel's standard work "Say It with Figures," the authors clarify, in non-technical language, some of the basic problems common to all efforts to discern cause-and-effect relationships. Designed as a textbook for law students who seek an appreciation of the power and limits of empirical methods, this is also a useful reference for lawyers, policymakers, and members of the public who would like to improve their critical understanding of the statistics presented to them. The many case histories include analyses of the death penalty, jury selection, employment discrimination, mass torts, and DNA profiling.
Author: Charanjit Singh-Landa Publisher: Routledge ISBN: 1444171046 Category : Evidence (Law) Languages : en Pages : 404
Book Description
"Unlocking Evidence brings the law to life with diagrams, key facts charts and activities to ensure that you engage with, and fully understand, evidence"--
Author: Christopher B. Mueller Publisher: Aspen Publishing ISBN: 1543800009 Category : Law Languages : en Pages : 2048
Book Description
Evidence is the most complete reference on evidence law available, written at a level that makes it an accessible, indispensible resource for students. The text emphasizes contemporary judicial interpretations of the Federal Rules of Evidence, making the law relevant to students. Organization around the Federal Rules of Evidence makes the text particularly understandable, with common-law coverage given where an issue is not codified. Throughout the text, Evidence features straightforward explication of the rules, analysis of leading case law, and thorough coverage of both the Federal Rules and state evidence codes. Pedagogical features include helpful marginal headings, mini-summaries of contents at the beginning of each chapter, generous footnotes, and useful case citations. The authors strong reputations as casebook authors and authors of Aspen's practitioner Evidence treatise continue to attract users to this book.
Author: Robert B. Cialdini
Author: Robert B. Cialdini
Author: Noah J. Goldstein
Author: Harold Frank Graves
Author: Susana Nuccetelli
Author: Steve J. Martin
Author: Hans Zeisel
Author: John Elliott Byrne
Author: Patrick O. Marsh
Author: Charanjit Singh-Landa
Author: Christopher B. Mueller