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Author: Ana Pano Alamán Publisher: Cambridge Scholars Publishing ISBN: 1527547981 Category : Art Languages : en Pages : 292
Book Description
Communicating art and cultural heritage has become a crucial and challenging task, since these sectors, together with tourism heritage, represent a key economic resource worldwide. In order to activate this economic and social potential, art and cultural heritage need to be disseminated through effective communicative strategies. Adopting a wide variety of digital humanities approaches and a plurilingual perspective, the essays gathered in this book provide an extensive and up-to-date overview of digital linguistic resources and research methods that will contribute to the design and implementation of such strategies. Cultural and artistic content curators, specialised translators in the fields of art, architecture, tourism and web documentaries, researchers in art history and tourism communication, and cultural heritage management professionals, among others, will find this book extremely useful due to its provision of some concrete applications of innovative methods and tools for the study and dissemination of art and heritage knowledge.
Author: Ana Pano Alamán Publisher: Cambridge Scholars Publishing ISBN: 1527547981 Category : Art Languages : en Pages : 292
Book Description
Communicating art and cultural heritage has become a crucial and challenging task, since these sectors, together with tourism heritage, represent a key economic resource worldwide. In order to activate this economic and social potential, art and cultural heritage need to be disseminated through effective communicative strategies. Adopting a wide variety of digital humanities approaches and a plurilingual perspective, the essays gathered in this book provide an extensive and up-to-date overview of digital linguistic resources and research methods that will contribute to the design and implementation of such strategies. Cultural and artistic content curators, specialised translators in the fields of art, architecture, tourism and web documentaries, researchers in art history and tourism communication, and cultural heritage management professionals, among others, will find this book extremely useful due to its provision of some concrete applications of innovative methods and tools for the study and dissemination of art and heritage knowledge.
Author: Marty Neumeier Publisher: Editorial Almuzara ISBN: 848356629X Category : Business & Economics Languages : en Pages : 111
Book Description
En un mundo de extrema saturación, lo que salta a la primera página es algo más que la diferenciación, es la diferenciación radical que tiene que ver con encontrar un espacio de mercado totalmente nuevo del que puedas apropiarte y defenderlo, obteniendo beneficios durante años en lugar de meses. Hacer zag cuando todos hacen zig. Esa es la clave para sobrevivir en una época en la que proliferan los productos de imitación, hay un exceso de oferta y los consumidores y no las empresas son quienes deciden qué marcas sobreviven y cuáles no.
Author: Ana Pano Alamán
Author: Ana Pano Alamán
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