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Author: M. C. Cant Publisher: Juta and Company Ltd ISBN: 9780702166365 Category : Business & Economics Languages : en Pages : 292
Book Description
Outlining 10 steps in the personal selling process—from prospecting for new business to closing a deal—this guide explains the art of the sale. The importance of listening to customers, clarifying the difference between selling a product and a service, and emphasizing the importance of business ethics are revealed. Descriptions of the options available to those seeking a career in sales are included, as is an exploration of the impact of the sales profession on the economy, and a reminder that all jobs require some amount of selling.
Author: Dr. Gurupada Das Publisher: Authors Click Publishing ISBN: 8119368401 Category : Antiques & Collectibles Languages : en Pages : 192
Book Description
"Personal Selling & Salesmanship" is a comprehensive textbook designed to provide a thorough understanding of the principles, strategies, and techniques essential for success in the field of sales and marketing. Tailored for students pursuing degrees in BCom, MCom, BBA, MBA, and various professional courses, this book comprises eight meticulously crafted chapters, each covering essential aspects of personal selling and sales management. This book delves into every facet of personal selling and salesmanship, offering a holistic perspective that caters to the diverse needs of students and professionals alike. From foundational principles to advanced strategies, each chapter is designed to foster a nuanced understanding of key concepts while facilitating practical application in real-world scenarios. It is my sincere hope that this book serves as a catalyst for personal and professional growth, empowering individuals to thrive in the dynamic world of sales and commerce.
Author: Rolph E. Anderson Publisher: ISBN: Category : Business & Economics Languages : en Pages : 648
Book Description
Written with the needs of today's breed of highly professional salespeople in mind, this text presents a mixture of real-world examples of selling situations, selling techniques and selling and marketing theory to students who are considering personal selling as a career.
Author: Lawrence J. Gitman Publisher: ISBN: 9781947172555 Category : Business Languages : en Pages : 732
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Author: Bholanath Dutta Publisher: I. K. International Pvt Ltd ISBN: 9380578792 Category : Business & Economics Languages : en Pages : 191
Book Description
Sales management is attainment of an organization's sales goals in an effective and efficient manner through planning, staffing, training, and leading and controlling organisational resources. Physical distribution is one of the four elements of the marketing mix. This book covers all the conventional and contemporary concepts and strategies related to sales and distribution management.
Author: David Jobber Publisher: Pearson UK ISBN: 1292205075 Category : Electronic books Languages : en Pages : 703
Book Description
This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.
Author: Hock-Hwa Publisher: ISBN: 9789814742610 Category : Sales presentations Languages : en Pages : 370
Book Description
The book Personal selling is pegged as the primary selling enablement text; dedicated to the development of Sales Professionals of the 21st century. The publication introduces Personal selling as the fundamental approach usually practiced by salespeople during the execution of exchanges in business transactions. Research has shown that the level of success in Personal Selling is in the first instance, dependent on the ability of the seller in selling the seller's personal SPECS (S= Spirit, P= Practice, E= Engagement, C= Close, S= Satisfaction). With seller's SPECS led transactional success continually reinforced in this manner, a salesperson life time career in Professional Selling is then capable of being steadily advanced as the SPECS factors of the seller are increasingly preferred by the buyer with each exchange accomplished.
Author: Promod K Sahu Publisher: Vikas Publishing House ISBN: 9788125911623 Category : Languages : en Pages : 336
Book Description
Salesmanship today comprises a wide range of activities and constitutes an integral part of management. This book presents the basic elements of the subject in a simplified and graded approach. Maintaining the features of the earlier edition, all the chapters of this edition are qualitatively updated. The examples and illustrations in the book are drawn from realistic situations which help the reader develop winning confidence.