Performance and the Disney Theme Park Experience PDF Download

Author: Jennifer A. Kokai
Publisher: Springer Nature
ISBN: 303029322X
Category : Performing Arts
Languages : en
Pages : 295

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Book Description
This book addresses Disney parks using performance theory. Few to no scholars have done this to date—an enormous oversight given the Disney parks’ similarities to immersive theatre, interpolation of guests, and dramaturgical construction of attractions. Most scholars and critics deny agency to the tourist in their engagement with the Disney theme park experience. The vast body of research and journalism on the Disney “Imagineers”—the designers and storytellers who construct the park experience—leads to the misconception that these exceptional artists puppeteer every aspect of the guest’s experience. Contrary to this assumption, Disney park guests find a range of possible reading strategies when they enter the space. Certainly Disney presents a primary reading, but generations of critical theory have established the variety of reading strategies that interpreters can employ to read against the text. This volume of twelve essays re-centers the park experience around its protagonist: the tourist.

Author: Florian Freitag
Publisher: Springer Nature
ISBN: 303111132X
Category : Social Science
Languages : en
Pages : 369

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Book Description
This book offers a comprehensive, multidisciplinary introduction to theme parks and the field of theme park studies. It identifies and discusses relevant economic, social, and cultural as well as medial, historical, and geographical aspects of theme parks worldwide, from the big international theme park chains to smaller, regional, family-operated parks. The book also describes the theories and methods that have been used to study theme parks in various academic disciplines and reviews the major contexts in which theme parks have been studied. By providing the necessary backgrounds, theories, and methods to analyze and understand theme parks both as a business field and as a socio-cultural phenomenon, this book will be a great resource to students, academics from all disciplines interested in theme parks, and professionals and policy-makers in the leisure and entertainment as well as the urban planning sector.

Author: Perry Nodelman
Publisher: JHU Press
ISBN: 0801889804
Category : Literary Criticism
Languages : en
Pages : 403

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Book Description
Analyzes six popular children's books to define the genre and explains ways that adult experience and expectations can change the meaning of the text.

Author: Mario Natarelli
Publisher: Hatherleigh Press
ISBN: 1578266866
Category : Business & Economics
Languages : en
Pages : 357

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Book Description
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.

Author: Sabrina Mittermeier
Publisher: Intellect (UK)
ISBN: 9781789383270
Category : Amusement parks
Languages : en
Pages : 288

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Book Description
The writing is academic, but it is not inaccessible. It will have wide disciplinary appeal within academia, as tourism studies cross into a variety of fields including history, American studies, fandom studies, performance studies and cultural studies. It will be invaluable to those working in the field of theme park scholarship and the study of Disney theme parks, theme parks in general and related areas like world's expositions and spaces of the consumer and lifestyle worlds. It will also be of interest to Disney fans, those who have visited any of the parks or are interested to know more about the parks and their cultural situation and context.

Author: Jennifer A. Kokai
Publisher: SIU Press
ISBN: 0809336006
Category : Nature
Languages : en
Pages : 257

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Book Description
In Swim Pretty, Jennifer A. Kokai reveals the influential role of aquatic spectacles in shaping cultural perceptions of aquatic ecosystems in the United States over the past century.

Author: Jørgen Bruhn
Publisher: Springer Nature
ISBN: 3031283228
Category : Literary Criticism
Languages : en
Pages : 1254

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Book Description
This handbook provides an extensive overview of traditional and emerging research areas within the field of intermediality studies, understood broadly as the study of interrelations among all forms of communicative media types, including transmedial phenomena. Section I offers accounts of the development of the field of intermediality - its histories, theories and methods. Section II and III then explore intermedial facets of communication from ancient times until the 21st century, with discussion on a wide range of cultural and geographical settings, media types, and topics, by contributors from a diverse set of disciplines. It concludes in Section IV with an emphasis on urgent societal issues that an intermedial perspective might help understand.

Author: Kathy Merlock Jackson
Publisher: McFarland
ISBN: 147664585X
Category : Literary Criticism
Languages : en
Pages : 293

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Book Description
Memorable children's narratives immerse readers in imaginary worlds that bring them into the story. Some of these places have been constructed in the real world--like Pinocchio's Tuscany or Anne of Green Gables' Prince Edward Island--where visitors relive their favorite childhood tales. Theme parks like Walt Disney World and Harry Potter World use technology to engineer enchanting environments that reconnect visitors with beloved fictional settings and characters in new ways. This collection of new essays explores the imagined places we loved as kids, with a focus on the meaning of setting and its power to shape the way we view the world.

Author: Jennifer A. Kokai
Publisher: Rowman & Littlefield
ISBN: 166693240X
Category : Social Science
Languages : en
Pages : 271

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Book Description
Writing in a time of heightened political anxiety–and when accusations of nationalism, authoritarianism, and proto-fascism have increasingly divided Americans into factions– the authors use their influential performance studies-based ‘tourist as actor’ framework to unpack the ways that Disney parks and their guests co-create performance of implicit Americanness in the 21st century. This book argues that the roles that guests choose to perform-- accepting, declining, negotiating, or overwriting scripts offered to them by the Disney theme park experience-- ultimately reveals much about the nature of the contemporary United States. Focusing primarily on Walt Disney World in Florida, and using case studies on music, geography and ecology, sports, families, and politics, these chapters illuminate the always complicated and often contradictory presentations and performances of America within Disney parks in the deeply contested twenty-first century.

Author: Robyn Muir
Publisher: Policy Press
ISBN: 1529222095
Category : Disney characters
Languages : en
Pages : 256

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Book Description
The Disney Princesses are a billion-dollar industry, known and loved by children across the globe. Robyn Muir provides an exploratory and holistic examination of this worldwide commercial and cultural phenomenon in its key representations: films, merchandising and marketing, and park experiences. Muir highlights the messages and images of femininity found within the Disney Princess canon and provides a rigorous and innovative methodology for analysing gender in media. Including an in-depth examination of each princess film from the last 83 years, the book provides a lens through which to view and understand how Disney Princesses have contributed to the depiction of femininity within popular culture.