Author: Kids' Stuff People Staff
Publisher: Incentive Publications
ISBN: 9780865300293
Category : English language
Languages : en
Pages : 64

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Author: Adam Brookman
Publisher: Wolters Kluwer
ISBN: 1454848693
Category : Law
Languages : en
Pages : 1130

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Book Description
This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: Selecting and adopting trademarks Perfecting, exploiting, and maintaining trademark rights Asserting and defending against trademark claims Business issues in trademark ownership You'll find clear, concise explanations and illustrative case examples to help you take a course of action in the full range of business scenarios. This book covers every key area, including: Trademark selection and adoption Trademark registration Trade dress Conducting due diligence Fair use of the trademarks of others Enforcement letters and more

Author: Brendan Timmons
Publisher: Leadership Directories Incorporated
ISBN: 9780872894082
Category :
Languages : en
Pages : 0

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Book Description
Leadership Directories' most popular publication, a detailed directory of Members of Congress, with their leadership roles, committee assignments, subcommittee assignments, Hill and District staff with legislative responsibilities, plus biographical details, phone, and email for all

Author: Ammon Shea
Publisher: Penguin
ISBN: 1101444118
Category : Language Arts & Disciplines
Languages : en
Pages : 188

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Book Description
Read Ammon Shea's blogs and other content on the Penguin Community. A surprising, lively, and rich history of that ubiquitous doorstop that most of us take for granted. Ammon Shea is not your typical thirtysomething book enthusiast. After reading the Oxford English Dictionary from cover to cover (and living to write about it in Reading the OED), what classic, familiar, but little-read book would he turn to next? Yes, the phone book. With his signature combination of humor, curiosity, and passion for combing the dustbins of history, Shea offers readers a guided tour into the surprising, strange, and often hilarious history of the humble phone book. From the first printed version in 1878 (it had fifty listings and no numbers) to the phone book's role in presidential elections, Supreme Court rulings, Senate filibusters, abstract art, subversive poetry, circus sideshows, criminal investigations, mental-health diagnoses, and much more, this surprising volume reveals a rich and colorful story that has never been told-until now.

Author: Kerry Randall
Publisher: Lpm ABA
ISBN:
Category : Business & Economics
Languages : en
Pages : 222

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Book Description
This book shows you how to create more powerful Yellow Pages advertising and attract new business to your practice by creating advertising that gets attention, and holds attention.

Author: Barry Maher
Publisher: Barry Maher
ISBN: 0978732111
Category : Business & Economics
Languages : en
Pages : 299

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Book Description
The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.

Author: Logan Smalley
Publisher: Avid Reader Press / Simon & Schuster
ISBN: 1982140585
Category : Literary Criticism
Languages : en
Pages : 224

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Book Description
For fans of My Ideal Bookshelf and Bibliophile, The Call Me Ishmael Phone Book is the perfect gift for book lovers everywhere: a quirky and entertaining interactive guide to reading, featuring voicemails, literary Easter eggs, checklists, and more, from the creators of the popular multimedia project. The Call Me Ishmael Phone Book is an interactive illustrated homage to the beautiful ways in which books bring meaning to our lives and how our lives bring meaning to books. Carefully crafted in the style of a retro telephone directory, this guide offers you a variety of unique ways to connect with readers, writers, bookshops, and life-changing stories. In it, you’ll discover... -Heartfelt, anonymous voicemail messages and transcripts from real-life readers sharing unforgettable stories about their most beloved books. You’ll hear how a mother and daughter formed a bond over their love for Erin Morgenstern’s The Night Circus, or how a reader finally felt represented after reading Gene Luen Yang’s American Born Chinese, or how two friends performed Mary Oliver’s Thirst to a grove of trees, or how Anne Frank inspired a young writer to continue journaling. -Hidden references inside fictional literary adverts like Ahab’s Whale Tours and Miss Ophelia’s Psychic Readings, and real-life literary landmarks like Maya Angelou City Park and the Edgar Allan Poe House & Museum. -Lists of bookstores across the USA, state by state, plus interviews with the book lovers who run them. -Various invitations to become a part of this book by calling and leaving a bookish voicemail of your own. -And more! Quirky, nostalgic, and full of heart, The Call Me Ishmael Phone Book is a love letter to the stories that change us, connect us, and make us human.

Author: Sydney Finkelstein
Publisher: Penguin
ISBN: 1101118237
Category : Business & Economics
Languages : en
Pages : 354

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Book Description
Bob Pittman and AOL Time Warner. Jean Marie Messier and Vivendi. Jill Barad and Mattel. Dennis Kozlowski and Tyco. It's an all too common scenario. A great company breaks from the pack; the analysts are in love; the smiling CEO appears on the cover of Fortune. Two years later, the company is in flames, the pension plan is bleeding, the stock is worthless. What goes wrong in these cases? Usually it seems that top management made some incredibly stupid mistakes. But the people responsible are almost always remarkably intelligent and usually have terrific track records. Just as puzzling as the fact that brilliant managers can make bad mistakes is the way they so often magnify the damage. Once a company has made a serious mis-step, it often seems as though it can't do anything right. How does this happen? Instead of rectifying their mistakes, why do business leaders regularly make them worse? To answer these questions, Sydney Finkelstein has carried out the largest research project ever devoted to corporate mistakes and failures. In WHY SMART EXECUTIVES FAIL, he and his research team uncover-with startling clarity and unassailable documentation-the causes regularly responsible for major business breakdowns. He relates the stories of great business disasters and demonstrates that there are specific, identifiable ways in which many businesses regularly make themselves vulnerable to failure. The result is a truly indispensable, practical, must-read book that explains the mechanics of business failure, how to avoid them, and what to do if they happen.

Author: Kids' Stuff
Publisher:
ISBN: 9781629501802
Category : Education
Languages : en
Pages : 64

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Book Description
When you need a story starter, a synonym for a frequently used word, or a definition of a literary device, let your fingers do the walking through the Writing Yellow Pages. Rubrics for evaluating writing, grammar and usage rules, and a step-by-step explanation of the writing process are included in this writing reference book.

Author: Christopher Wills
Publisher: Addison Wesley Publishing Company
ISBN:
Category : Medical
Languages : en
Pages : 344

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Book Description
"Yellow Fever, Black Goddess turns the tables on past accounts, focusing not on the microbe hunters but on the microbes themselves, putting these exotic life-forms at center stage, telling their story as they fight to live at the very edge of the possible. Humans acknowledge the existence of our planet's primitive coinhabitants only when they do their worst - emerging to strike down whole populations through rampaging epidemics. But in fact, the protozoa, bacteria, and viruses that cause such diseases as yellow fever and cholera - which is symbolized by the black goddess - lead complex lives in their own right, struggling ever further out on their evolutionary limbs." "In order to deal with these microbes we must understand the entire evolutionary environment in which they function - from tropical breeding grounds to the resistant temperate zones, from insect viruses to human plagues - and through this alone can we hope to control them. By giving these organisms their due in this remarkable account, Christopher Wills points the way toward gaining that mastery."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved