Author: Sara DolnicarPublisher:
ISBN: 9781911396512
Category : HOUSE & HOME
Languages : en
Pages : 284
Book Description
The first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators' and their effects on the international hospitality industry. Peer to Peer Accommodation networks: an examination discusses all the hot topics in this area, with a specific focus on Airbnb, in the international context. Using her first-hand experience as a host on both traditional holiday accommodation webpages and peer-to-peer accommodation network, respected tourism academic Sara Dolnicar examines possible reasons for the explosive success of peer to peer accommodation networks, investigates topics relating to peer-to-peer network accommodation which are less frequently discussed - such as charitable activities and social activism - and offers a future research agenda. Using first hand empirical results, this text provides much needed insight into this 'disruptive innovator' for all those studying and working within the tourism and hospitality industries. Peer to Peer Accommodation networks: an examination discusses a wealth of issues including: * The disruptive innovation model - the criteria for identifying and understanding new disruptive innovators, and how peer-to-peer accommodation networks comply with the theoretical criteria; * The factors postulated to drive the success of peer-to-peer accommodation networks and the celebration of variation; * Who are genuine peer-to-peer accommodation networks members, tourist motivators and the chance of the 'perfect match'; * Pricing, discrimination and stimulation of the creation of new businesses.