Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Attention Merchants PDF full book. Access full book title The Attention Merchants by Tim Wu. Download full books in PDF and EPUB format.
Author: Tim Wu Publisher: Vintage ISBN: 0804170045 Category : Business & Economics Languages : en Pages : 434
Book Description
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Author: Tim Wu Publisher: Vintage ISBN: 0804170045 Category : Business & Economics Languages : en Pages : 434
Book Description
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Author: Rob Walker Publisher: Knopf ISBN: 0525521259 Category : Self-Help Languages : en Pages : 256
Book Description
An imaginative, thought-provoking gift book to awaken your senses and attune them to the things that matter in your life. Welcome to the era of white noise. Our lives are in constant tether to phones, to email, and to social media. In this age of distraction, the ability to experience and be present is often lost: to think and to see and to listen. Enter Rob Walker's The Art of Noticing. This gorgeously illustrated volume will spark your creativity--and most importantly, help you see the world anew. Through a series of simple and playful exercises--131 of them--Walker maps ways for you to become a clearer thinker, a better listener, a more creative workplace colleague and finally, to rediscover your sense of passion and to notice what really matters to you.
Author: John Green Publisher: Penguin ISBN: 0525556532 Category : Literary Collections Languages : en Pages : 305
Book Description
Goodreads Choice winner for Nonfiction 2021 and instant #1 bestseller! A deeply moving collection of personal essays from John Green, the author of The Fault in Our Stars and Turtles All the Way Down. “The perfect book for right now.” –People “The Anthropocene Reviewed is essential to the human conversation.” –Library Journal, starred review The Anthropocene is the current geologic age, in which humans have profoundly reshaped the planet and its biodiversity. In this remarkable symphony of essays adapted and expanded from his groundbreaking podcast, bestselling author John Green reviews different facets of the human-centered planet on a five-star scale—from the QWERTY keyboard and sunsets to Canada geese and Penguins of Madagascar. Funny, complex, and rich with detail, the reviews chart the contradictions of contemporary humanity. As a species, we are both far too powerful and not nearly powerful enough, a paradox that came into sharp focus as we faced a global pandemic that both separated us and bound us together. John Green’s gift for storytelling shines throughout this masterful collection. The Anthropocene Reviewed is an open-hearted exploration of the paths we forge and an unironic celebration of falling in love with the world.
Author: Duncan J. Watts Publisher: Atlantic Books ISBN: 0857895060 Category : Business & Economics Languages : en Pages : 352
Book Description
Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? And does higher pay incentivize people to work harder? If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life-explanations that seem obvious once we know the answer-are less useful than they seem. Watts shows how commonsense reasoning and history conspire to mislead us into thinking that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. Only by understanding how and when common sense fails can we improve how we plan for the future, as well as understand the present-an argument that has important implications in politics, business, marketing, and even everyday life.
Author: Kathleen G. Nadeau Publisher: American Psychological Association (APA) ISBN: 9780945354796 Category : Attention-deficit hyperactivity disorder Languages : en Pages : 72
Book Description
Written especially for kids, this fun, friendly workbook is packed with cartoons and activity pages, offering children a wealth of helpful tips for every situation--at home, at school, and among friends. Illustrations.
Author: Eric Shaffer Publisher: CreateSpace ISBN: 9781482304350 Category : Languages : en Pages : 98
Book Description
Many answers to the challenges we face in life and at work are pretty obvious, yet we often don't see them there in front of us jumping up and down and waving their arms for attention. Like our minds during a magician's illusion of disappearance, we miss the obvious explanation because we already believe in a mysterious or unexplained answer. It's the same with business and leadership. We often think the answer lies 'out there' beyond ourselves and the organization. Life is just not that mysterious. Star athletes are star athletes because they have natural talent, drive and practice more than others. People will lose weight if they eat less. A sales force will thrive when it practices the principles employed by great sales forces. But sometimes leaders can't see the forest through the trees, losing themselves in the details (trees) and forgetting the larger picture or vision (forest). All leaders have lost themselves in the trees from time to time. What I've set out to do is bring the good-and not so good-elements of leadership to life with real-world examples to help you learn, grow and evolve as an effective, successful leader. The book gives you a short and precise summary of some of the critical keys to great leadership-many of which are right under our noses. The essence of this book is to be short and to-the-point without a lot of bravado. Imagine that this is a friendly conversation between you and me. I want this to be a good use of your time with the hope that you can take away something to help you and your company soar to new heights.
Author: Neville Moray Publisher: Routledge ISBN: 1315514591 Category : Psychology Languages : en Pages : 190
Book Description
The early years of modern experimental psychology were marked by a considerable amount of research on attention, and much work was carried out in the laboratories of Wundt, Titchener and Helmholtz. For various reasons, research on attention declined from 1920 until the 1950s. Under the early philosophy of behaviourism, attention became suspect as a ‘mentalistic’ concept. At the time of original publication in 1969, however, much work had been done to quantify and make objective research in this area. This was of increasing importance in a world dominated by communication networks, and ‘man-machine’ systems, in which the human element is the weakest link due to the limits on the rate at which man can handle information. Following the publication of Broadbent’s Perception and Communication in 1958, work on attention had begun to pour from an ever increasing number of laboratories. This book is dedicated to summarising what we knew, and attempts to survey the behavioural research in vision and hearing which throw light on how we share and direct attention, what are the limits of attention, to make some general methodological recommendations, to review current theories of the time, and to provide a guide to the relevant physiological work. As far as possible, work on memory has been omitted. A bibliography of the major work to the spring of 1969 is included.
Author: Susan Blackmore Publisher: Oxford Paperbacks ISBN: 019286212X Category : Language Arts & Disciplines Languages : en Pages : 290
Book Description
Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators, and this enthralling book is an investigation of whether this link between genes and memes can lead to important discoveries about the nature of the inner self.Confronting the deepest questions about our inner selves, with all our emotions, memories, beliefs, and decisions, Susan Blackmore makes a compelling case for the theory that the inner self is merely an illusion created by the memes for the sake of replication.
Author: Randy Pausch Publisher: ISBN: 9780340977002 Category : Cancer Languages : en Pages : 206
Book Description
A lot of professors give talks titled 'The Last Lecture'. Professors are asked to consider their demise and to ruminate on what matters most to them: What wisdom would we impart to the world if we knew it was our last chance? If we had to vanish tomorrow, what would we want as our legacy? When Randy Pausch, a computer science professor at Carnegie Mellon, was asked to give such a lecture, he didn't have to imagine it as his last, since he had recently been diagnosed with terminal cancer. But the lecture he gave, 'Really Achieving Your Childhood Dreams', wasnt about dying. It was about the importance of overcoming obstacles, of enabling the dreams of others, of seizing every moment (because time is all you have and you may find one day that you have less than you think). It was a summation of everything Randy had come to believe. It was about living. In this book, Randy Pausch has combined the humour, inspiration, and intelligence that made his lecture such a phenomenon and given it an indelible form. It is a book that will be shared for generations to come.
Author: Tim Wu
Author: Tim Wu
Author: Rob Walker
Author: David Foster Wallace
Author: John Green
Author: Duncan J. Watts
Author: Kathleen G. Nadeau
Author: Eric Shaffer
Author: Neville Moray
Author: Susan Blackmore
Author: Randy Pausch