Author: Publisher:
ISBN:
Category : Consumer complaints
Languages : en
Pages : 166
Book Description
Papers from the ... Annual Conference on Consumer Satisfaction, Dissatisfaction and Complaining Behavior
Author: Papers from the ... Annual Conference on Consumer Satisfaction, Dissatisfaction and Complaining Behavior
Author: Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior
Author: Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
Author: Howard S. GitlowPublisher: Springer
ISBN: 3319169343
Category : Business & Economics
Languages : en
Pages : 413
Book Description
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
New Dimensions of Consumer Satisfaction and Complaining Behavior
Author: Ralph L. DayPublisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 216
Book Description
New Findings on Consumer Satisfaction and Complaining
Author: Ralph L. DayPublisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 134
Book Description
Consumer Satisfaction, Dissatisfaction and Complaining Behavior
Author: Ralph L. DayPublisher:
ISBN:
Category : Complaints (Retail trade)
Languages : en
Pages : 206
Book Description
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
Author: B. J. DunlapPublisher: Springer
ISBN: 3319132547
Category : Business & Economics
Languages : en
Pages : 581
Book Description
This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
Author: Jay D. LindquistPublisher: Springer
ISBN: 3319169734
Category : Business & Economics
Languages : en
Pages : 511
Book Description
This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Handbook of Tourist Behavior
Author: Metin KozakPublisher: Routledge
ISBN: 1135849129
Category : Business & Economics
Languages : en
Pages : 286
Book Description
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.