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Author: Colin Combe Publisher: Routledge ISBN: 1136392904 Category : Business & Economics Languages : en Pages : 320
Book Description
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
Author: Colin Combe Publisher: Routledge ISBN: 1136392890 Category : Business & Economics Languages : en Pages : 437
Book Description
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
Author: Bernard Adkins Publisher: Springer ISBN: 148992907X Category : Science Languages : en Pages : 294
Book Description
The book on The General Theory of Electrical Machines, by B. Adkins, which was published in 1957, has been well received, as a manual containing the theories on which practical methods of calculating machine performance can be based, and as a text-book for advanced students. Since 1957, many important developments have taken place in the practical application of electrical machine theory. The most important single factor in the development has been the increasing availability of the digital computer, which was only beginning to be used in the solution of machine and power system problems in 1957. Since most of the recent development, particularly that with which the authors have been concerned, has related to a. c. machines, the present book, which is in other respects an up-to-date version of the earlier book, deals primarily with a. c. machines. The second chapter on the primitive machine does deal to some extent with the d. c. machine, because the cross-field d. c. generator servesas an introduction to the two-axis theory and can be used to provide a simple explanation of some of the mathematical methods. The equations also apply directly to a. c. commutator machines. The use of the word 'general' in the title has been criticized. It was never intended to imply that the treatment was comprehen sive in the sense that every possible type of machine and problem was dealt with.
Author: Dave Chaffey Publisher: Pearson Higher Ed ISBN: 1292077646 Category : Business & Economics Languages : en Pages : 729
Book Description
'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes – where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.' David Edmundson-Bird Principal Lecturer in Digital Marketing Manchester Metropolitan University Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing. Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.
Author: Muthu Publisher: Elsevier India ISBN: 9788131210581 Category : Pedodontics Languages : en Pages : 474
Book Description
This book provides a comprehensive description on Pediatric Dentistry for undergraduate students based on the syllabi recommended by the Dental Council of India and various universities across the country. The contents are well-structured and presented in a lucid manner making it easy for its readers. Each chapter includes numerous commonly asked questions of various university examinations. Apart from these there are Self-assessment Questions including essay type, short notes and MCQ's and Glossary at the end of the book, to help students for their last minute preparation before the exams. About the Author : - M.S. Muthu is currently Professor at the Department of Pediatric Dentistry, Meenakshi Ammal Dental College, Chennai, India. He has graduated from Tamil Nadu Government Dental College and Hospital in 1995 and completed his postgraduation from Nair Hospital and Dental College, Mumbai in 1999. Since then he has restricted his practice to Pediatric Dentistry and runs an exclusive pediatric dental clinic. He has also been actively involved in teaching undergraduate and postgraduate students for the last 9 years. N. Sivakumar is currently Professor and Head at the Department of Pediatric Dentistry, and Principal of Narayana Dental College and Hospital, Nellore, Andhra Pradesh. He has graduated from Government Dental College and Hospital, Hyderabad in 1988 and completed his postgraduation from College of Dental Surgery, KMC, Manipal in 1991. He has been actively involved in teaching undergraduate and postgraduate students for more than 15 years.
Author: David Allen Publisher: Penguin ISBN: 0698161866 Category : Business & Economics Languages : en Pages : 354
Book Description
The book Lifehack calls "The Bible of business and personal productivity." "A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'"—Fast Company Since it was first published almost fifteen years ago, David Allen’s Getting Things Done has become one of the most influential business books of its era, and the ultimate book on personal organization. “GTD” is now shorthand for an entire way of approaching professional and personal tasks, and has spawned an entire culture of websites, organizational tools, seminars, and offshoots. Allen has rewritten the book from start to finish, tweaking his classic text with important perspectives on the new workplace, and adding material that will make the book fresh and relevant for years to come. This new edition of Getting Things Done will be welcomed not only by its hundreds of thousands of existing fans but also by a whole new generation eager to adopt its proven principles.
Author: Martin King Whyte Publisher: University of Chicago Press ISBN: 0226895491 Category : Social Science Languages : en Pages : 432
Book Description
Through interviews with city residents, Martin King Whyte and William L. Parish provide a unique survey of urban life in the last decade of Mao Zedong's rule. They conclude that changes in society produced under communism were truly revolutionary and that, in the decade under scrutiny, the Chinese avoided ostensibly universal evils of urbanism with considerable success. At the same time, however, they find that this successful effort spawned new and equally serious urban problems—bureaucratic rigidity, low production, and more.
Author: Colin Combe
Author: Colin Combe
Author: Bernard Adkins
Author: Dave Chaffey
Author: Muthu
Author: David Allen
Author: Martin King Whyte
Author: 
Author: M. S. Muthu
Author: Ed Marquand
Author: Arthur H. Smith