Author: Nick Sadler
Publisher: Velocity Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 250
Book Description
Whether you want to start a record label, self-release your own music, or are just an avid music lover, this book will give you information about the business of music. The Label Machine: How to Start, Run and Grow Your Own Independent Music Label is the first book to give music artists practical step-by-step comprehensive instructions for setting up and running an independent music label to successfully distribute and market their music. You will learn all about the music industry business and how to navigate the tricky dos and don'ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your music business effortlessly, learning how to professionally market your music and artists - allowing you to reach thousands of fans. And essentially, you will learn how to create multiple label revenue streams to create an established record label. It features a detailed breakdown of how every part of the industry works together, including copyright in the UK and US, record label set-up, record releases, and royalty collection. It also provides in-depth guides on marketing, covering; traditional PR, Facebook and Instagram advertising, Spotify playlisting, and fan growth. Includes templates for record label and management contracts, marketing and promotion schedules, press releases, and fan email automation.
The Label Machine: How to Start, Run and Grow Your Own Independent Music Label
Author: Nick Sadler
Publisher: Velocity Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 250
Book Description
Whether you want to start a record label, self-release your own music, or are just an avid music lover, this book will give you information about the business of music. The Label Machine: How to Start, Run and Grow Your Own Independent Music Label is the first book to give music artists practical step-by-step comprehensive instructions for setting up and running an independent music label to successfully distribute and market their music. You will learn all about the music industry business and how to navigate the tricky dos and don'ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your music business effortlessly, learning how to professionally market your music and artists - allowing you to reach thousands of fans. And essentially, you will learn how to create multiple label revenue streams to create an established record label. It features a detailed breakdown of how every part of the industry works together, including copyright in the UK and US, record label set-up, record releases, and royalty collection. It also provides in-depth guides on marketing, covering; traditional PR, Facebook and Instagram advertising, Spotify playlisting, and fan growth. Includes templates for record label and management contracts, marketing and promotion schedules, press releases, and fan email automation.
Publisher: Velocity Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 250
Book Description
Whether you want to start a record label, self-release your own music, or are just an avid music lover, this book will give you information about the business of music. The Label Machine: How to Start, Run and Grow Your Own Independent Music Label is the first book to give music artists practical step-by-step comprehensive instructions for setting up and running an independent music label to successfully distribute and market their music. You will learn all about the music industry business and how to navigate the tricky dos and don'ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your music business effortlessly, learning how to professionally market your music and artists - allowing you to reach thousands of fans. And essentially, you will learn how to create multiple label revenue streams to create an established record label. It features a detailed breakdown of how every part of the industry works together, including copyright in the UK and US, record label set-up, record releases, and royalty collection. It also provides in-depth guides on marketing, covering; traditional PR, Facebook and Instagram advertising, Spotify playlisting, and fan growth. Includes templates for record label and management contracts, marketing and promotion schedules, press releases, and fan email automation.
Private Label Strategy
Author: Nirmalya Kumar
Publisher: Harvard Business Press
ISBN: 9781422101674
Category : Business & Economics
Languages : en
Pages : 292
Book Description
The growth in private labels has huge implications for managers on both sides.
Publisher: Harvard Business Press
ISBN: 9781422101674
Category : Business & Economics
Languages : en
Pages : 292
Book Description
The growth in private labels has huge implications for managers on both sides.
Own Label
Author: Jonny Trunk
Publisher:
ISBN: 9780956356284
Category : Food
Languages : en
Pages : 0
Book Description
In 1962, when Peter Dixon joined the Sainsburys Design Studio, a remarkable revolution in packaging design began. The supermarket was developing its distinctive range of Own Label products, and Dixons designs for the line were revolutionary: simple, stripped down, creative, and completely different from what had gone before. Their striking modernity pushed the boundaries, reflecting a period full of optimism. They also helped to build Sainsburys into a brand giant, the first real Super market of the time. This book examines and celebrates this paradigm shift, which redefined packaging design, and led to the creation of some of the most original packaging ever seen. Produced in collaboration with the Sainsbury family and The Sainsbury Archive, the book reveals an astonishing and exhaustive body of work. A unique insight into what and how we ate, the packaging is presented using both scanned original flat packets and photographic records made at the time by the design team. An essential book for graphic designers and those interested in the culture of consumerism, these designs remain fresh and relevant today. This feast of nostalgia taps into the fond memories of a generation brought up on these beautifully packaged goods.
Publisher:
ISBN: 9780956356284
Category : Food
Languages : en
Pages : 0
Book Description
In 1962, when Peter Dixon joined the Sainsburys Design Studio, a remarkable revolution in packaging design began. The supermarket was developing its distinctive range of Own Label products, and Dixons designs for the line were revolutionary: simple, stripped down, creative, and completely different from what had gone before. Their striking modernity pushed the boundaries, reflecting a period full of optimism. They also helped to build Sainsburys into a brand giant, the first real Super market of the time. This book examines and celebrates this paradigm shift, which redefined packaging design, and led to the creation of some of the most original packaging ever seen. Produced in collaboration with the Sainsbury family and The Sainsbury Archive, the book reveals an astonishing and exhaustive body of work. A unique insight into what and how we ate, the packaging is presented using both scanned original flat packets and photographic records made at the time by the design team. An essential book for graphic designers and those interested in the culture of consumerism, these designs remain fresh and relevant today. This feast of nostalgia taps into the fond memories of a generation brought up on these beautifully packaged goods.
Private Label
Author: Kelly Yang
Publisher: HarperCollins
ISBN: 0062941127
Category : Young Adult Fiction
Languages : en
Pages : 416
Book Description
The Devil Wears Prada meets Far from the Tree in #1 New York Times bestselling author Kelly Yang’s powerful love story about two teens searching for their place in the world. Serene dreams of making couture dresses even more stunning than her mom’s, but for now she’s an intern at her mom’s fashion label. When her mom receives a sudden diagnosis of pancreatic cancer, all that changes. Serene has to take over her mother’s business overnight while trying to figure out what happened with her dad in Beijing. He left before she was born, and Serene wants to find him, even if it means going against her mom’s one request—never look back. Lian Chen moved from China to Serene’s mostly white Southern California beach town a year ago. He doesn’t fit in at school, where kids mispronounce his name. His parents don’t care about what he wants to do—comedy—and push him toward going to MIT engineering early. Lian thinks there’s nothing to stick around for until one day he starts a Chinese Club after school . . . and Serene walks in. Worlds apart in the high school hierarchy, Serene and Lian soon find refuge in each other, falling in love as they navigate life-changing storms. * Junior Library Guild Gold Standard Selection *
Publisher: HarperCollins
ISBN: 0062941127
Category : Young Adult Fiction
Languages : en
Pages : 416
Book Description
The Devil Wears Prada meets Far from the Tree in #1 New York Times bestselling author Kelly Yang’s powerful love story about two teens searching for their place in the world. Serene dreams of making couture dresses even more stunning than her mom’s, but for now she’s an intern at her mom’s fashion label. When her mom receives a sudden diagnosis of pancreatic cancer, all that changes. Serene has to take over her mother’s business overnight while trying to figure out what happened with her dad in Beijing. He left before she was born, and Serene wants to find him, even if it means going against her mom’s one request—never look back. Lian Chen moved from China to Serene’s mostly white Southern California beach town a year ago. He doesn’t fit in at school, where kids mispronounce his name. His parents don’t care about what he wants to do—comedy—and push him toward going to MIT engineering early. Lian thinks there’s nothing to stick around for until one day he starts a Chinese Club after school . . . and Serene walks in. Worlds apart in the high school hierarchy, Serene and Lian soon find refuge in each other, falling in love as they navigate life-changing storms. * Junior Library Guild Gold Standard Selection *
Beyond the Label
Author: Maureen Chiquet
Publisher: HarperCollins
ISBN: 0062655728
Category : Business & Economics
Languages : en
Pages : 166
Book Description
The former global CEO of Chanel charts her unlikely path from literature major to global chief executive, guiding readers to move beyond the confines of staid expectations and discover their own true paths, strengths, and leadership values. Driven. Shy. Leader. Wife. Mother. We live in a world of categories — labels designed to tell the world, and ourselves, who we are and ought to be. Some we may covet, others we may fear or disdain; but creating a life that’s truly your own, means learning to define yourself on your own terms. In Beyond the Label, Maureen Chiquet charts her unlikely path from literature major to global chief executive. Sharing the inklings, risks and (re)defining moments that have shaped her exemplary career, Chiquet seeks to inspire a new generation of women, liberal arts grads, and unconventional thinkers to cultivate a way of living and leading that is all their own. Through vivid storytelling and provocative insights, Chiquet guides readers to consider the pressing questions and inherent paradoxes of creating a successful, fulfilling life in today’s increasingly complex and competitive world. "Why should we separate art frombusiness, feelings from logic, intuition from judgment?" Chiquet poses. "Who decided you can’t be determined and flexible, introspective and attuned, mother and top executive? And where does it state standing unflinchingly in your vulnerability, embracing your femininity, won’t make you stronger?" Wise, inspiring, and deeply felt, Beyond the Label is for anyone who longs for a life without limits on who she is or who she will become.
Publisher: HarperCollins
ISBN: 0062655728
Category : Business & Economics
Languages : en
Pages : 166
Book Description
The former global CEO of Chanel charts her unlikely path from literature major to global chief executive, guiding readers to move beyond the confines of staid expectations and discover their own true paths, strengths, and leadership values. Driven. Shy. Leader. Wife. Mother. We live in a world of categories — labels designed to tell the world, and ourselves, who we are and ought to be. Some we may covet, others we may fear or disdain; but creating a life that’s truly your own, means learning to define yourself on your own terms. In Beyond the Label, Maureen Chiquet charts her unlikely path from literature major to global chief executive. Sharing the inklings, risks and (re)defining moments that have shaped her exemplary career, Chiquet seeks to inspire a new generation of women, liberal arts grads, and unconventional thinkers to cultivate a way of living and leading that is all their own. Through vivid storytelling and provocative insights, Chiquet guides readers to consider the pressing questions and inherent paradoxes of creating a successful, fulfilling life in today’s increasingly complex and competitive world. "Why should we separate art frombusiness, feelings from logic, intuition from judgment?" Chiquet poses. "Who decided you can’t be determined and flexible, introspective and attuned, mother and top executive? And where does it state standing unflinchingly in your vulnerability, embracing your femininity, won’t make you stronger?" Wise, inspiring, and deeply felt, Beyond the Label is for anyone who longs for a life without limits on who she is or who she will become.
Fashion Rookie
Author: Wendy Ward
Publisher:
ISBN: 9781782400653
Category : Fashion design
Languages : en
Pages : 128
Book Description
This brilliant guide for fashion-hungry kids presents the design process step by step, from first ideas and making moodboards through to designing clothes and deciding what to showcase in your final collection. Blank and guided sketchbook pages are included to give you plenty of space to practise your skills and try out your designs on the outline figures provided. Whether you like pretty prom dresses and fairy tiaras, or are a cool and casual girl who likes hanging out in sneakers and a baseball cap, this book will show you how to create the outfits that match your totally unique personal style!
Publisher:
ISBN: 9781782400653
Category : Fashion design
Languages : en
Pages : 128
Book Description
This brilliant guide for fashion-hungry kids presents the design process step by step, from first ideas and making moodboards through to designing clothes and deciding what to showcase in your final collection. Blank and guided sketchbook pages are included to give you plenty of space to practise your skills and try out your designs on the outline figures provided. Whether you like pretty prom dresses and fairy tiaras, or are a cool and casual girl who likes hanging out in sneakers and a baseball cap, this book will show you how to create the outfits that match your totally unique personal style!
Improving Marketing Strategies for Private Label Products
Author: Arslan, Yusuf
Publisher: IGI Global
ISBN: 1799802590
Category : Business & Economics
Languages : en
Pages : 407
Book Description
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Publisher: IGI Global
ISBN: 1799802590
Category : Business & Economics
Languages : en
Pages : 407
Book Description
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
How to Start Your Own Fashion Label
Author: Alison Lowe
Publisher:
ISBN: 9781999668402
Category : Business planning
Languages : en
Pages : 329
Book Description
Publisher:
ISBN: 9781999668402
Category : Business planning
Languages : en
Pages : 329
Book Description
Punk Record Labels and the Struggle for Autonomy
Author: Alan O'Connor
Publisher: Lexington Books
ISBN: 9780739126608
Category : Business & Economics
Languages : en
Pages : 162
Book Description
This book describes the emergence of DIY punk record labels in the early 1980s. Based on interviews with sixty-one labels, including four in Spain and four in Canada, it describes the social background of those who run these labels. Using the ideas of French sociologist Pierre Bourdieu, this book shows how the field of record labels operates. The choice of independent or corporate distribution is a major dilemma. Other tensions are about signing bands to contracts, expectations of extensive touring, and use of professional promotion. There are often rivalries between big and small labels over bands that have become popular and have to decide whether to move to a more commercial record label. Unlike approaches to punk that consider it a subcultural style, this book breaks new ground by describing punk as a social activity. One of the surprising findings is how many parents actually support their children's participation in the scene. Rather than attempting to define punk as resistance or commercial culture, this book shows the dilemmas that actual punks struggle with as they attempt to live up to what the scene means for them. Book jacket.
Publisher: Lexington Books
ISBN: 9780739126608
Category : Business & Economics
Languages : en
Pages : 162
Book Description
This book describes the emergence of DIY punk record labels in the early 1980s. Based on interviews with sixty-one labels, including four in Spain and four in Canada, it describes the social background of those who run these labels. Using the ideas of French sociologist Pierre Bourdieu, this book shows how the field of record labels operates. The choice of independent or corporate distribution is a major dilemma. Other tensions are about signing bands to contracts, expectations of extensive touring, and use of professional promotion. There are often rivalries between big and small labels over bands that have become popular and have to decide whether to move to a more commercial record label. Unlike approaches to punk that consider it a subcultural style, this book breaks new ground by describing punk as a social activity. One of the surprising findings is how many parents actually support their children's participation in the scene. Rather than attempting to define punk as resistance or commercial culture, this book shows the dilemmas that actual punks struggle with as they attempt to live up to what the scene means for them. Book jacket.
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
Author: Gómez-Suárez, Mónica
Publisher: IGI Global
ISBN: 1522502211
Category : Business & Economics
Languages : en
Pages : 656
Book Description
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Publisher: IGI Global
ISBN: 1522502211
Category : Business & Economics
Languages : en
Pages : 656
Book Description
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.