Author: Jenny C. Mann
Publisher: Cornell University Press
ISBN: 0801464102
Category : Literary Criticism
Languages : en
Pages : 267
Book Description
A central feature of English Renaissance humanism was its reverence for classical Latin as the one true form of eloquent expression. Yet sixteenth-century writers increasingly came to believe that England needed an equally distinguished vernacular language to serve its burgeoning national community. Thus, one of the main cultural projects of Renaissance rhetoricians was that of producing a "common" vernacular eloquence, mindful of its classical origins yet self-consciously English in character. The process of vernacularization began during Henry VIII's reign and continued, with fits and starts, late into the seventeenth century. However, as Jenny C. Mann shows in Outlaw Rhetoric, this project was beset with problems and conflicts from the start. Outlaw Rhetoric examines the substantial and largely unexplored archive of vernacular rhetorical guides produced in England between 1500 and 1700. Writers of these guides drew on classical training as they translated Greek and Latin figures of speech into an everyday English that could serve the ends of literary and national invention. In the process, however, they confronted aspects of rhetoric that run counter to its civilizing impulse. For instance, Mann finds repeated references to Robin Hood, indicating an ongoing concern that vernacular rhetoric is "outlaw" to the classical tradition because it is common, popular, and ephemeral. As this book shows, however, such allusions hint at a growing acceptance of the nonclassical along with a new esteem for literary production that can be identified as native to England. Working across a range of genres, Mann demonstrates the effects of this tension between classical rhetoric and English outlawry in works by Spenser, Shakespeare, Sidney, Jonson, and Cavendish. In so doing she reveals the political stakes of the vernacular rhetorical project in the age of Shakespeare.
Outlaw Rhetoric
Author: Jenny C. Mann
Publisher: Cornell University Press
ISBN: 0801464102
Category : Literary Criticism
Languages : en
Pages : 267
Book Description
A central feature of English Renaissance humanism was its reverence for classical Latin as the one true form of eloquent expression. Yet sixteenth-century writers increasingly came to believe that England needed an equally distinguished vernacular language to serve its burgeoning national community. Thus, one of the main cultural projects of Renaissance rhetoricians was that of producing a "common" vernacular eloquence, mindful of its classical origins yet self-consciously English in character. The process of vernacularization began during Henry VIII's reign and continued, with fits and starts, late into the seventeenth century. However, as Jenny C. Mann shows in Outlaw Rhetoric, this project was beset with problems and conflicts from the start. Outlaw Rhetoric examines the substantial and largely unexplored archive of vernacular rhetorical guides produced in England between 1500 and 1700. Writers of these guides drew on classical training as they translated Greek and Latin figures of speech into an everyday English that could serve the ends of literary and national invention. In the process, however, they confronted aspects of rhetoric that run counter to its civilizing impulse. For instance, Mann finds repeated references to Robin Hood, indicating an ongoing concern that vernacular rhetoric is "outlaw" to the classical tradition because it is common, popular, and ephemeral. As this book shows, however, such allusions hint at a growing acceptance of the nonclassical along with a new esteem for literary production that can be identified as native to England. Working across a range of genres, Mann demonstrates the effects of this tension between classical rhetoric and English outlawry in works by Spenser, Shakespeare, Sidney, Jonson, and Cavendish. In so doing she reveals the political stakes of the vernacular rhetorical project in the age of Shakespeare.
Publisher: Cornell University Press
ISBN: 0801464102
Category : Literary Criticism
Languages : en
Pages : 267
Book Description
A central feature of English Renaissance humanism was its reverence for classical Latin as the one true form of eloquent expression. Yet sixteenth-century writers increasingly came to believe that England needed an equally distinguished vernacular language to serve its burgeoning national community. Thus, one of the main cultural projects of Renaissance rhetoricians was that of producing a "common" vernacular eloquence, mindful of its classical origins yet self-consciously English in character. The process of vernacularization began during Henry VIII's reign and continued, with fits and starts, late into the seventeenth century. However, as Jenny C. Mann shows in Outlaw Rhetoric, this project was beset with problems and conflicts from the start. Outlaw Rhetoric examines the substantial and largely unexplored archive of vernacular rhetorical guides produced in England between 1500 and 1700. Writers of these guides drew on classical training as they translated Greek and Latin figures of speech into an everyday English that could serve the ends of literary and national invention. In the process, however, they confronted aspects of rhetoric that run counter to its civilizing impulse. For instance, Mann finds repeated references to Robin Hood, indicating an ongoing concern that vernacular rhetoric is "outlaw" to the classical tradition because it is common, popular, and ephemeral. As this book shows, however, such allusions hint at a growing acceptance of the nonclassical along with a new esteem for literary production that can be identified as native to England. Working across a range of genres, Mann demonstrates the effects of this tension between classical rhetoric and English outlawry in works by Spenser, Shakespeare, Sidney, Jonson, and Cavendish. In so doing she reveals the political stakes of the vernacular rhetorical project in the age of Shakespeare.
Gentry Rhetoric
Author: Daniel Ellis
Publisher: U of Nebraska Press
ISBN: 1496221184
Category : Literary Criticism
Languages : en
Pages : 234
Book Description
Gentry Rhetoric examines the full range of influences on the Elizabethan and Jacobean genteel classes’ practice of English rhetoric in daily life. Daniel Ellis surveys how the gentry of late sixteenth- and early seventeenth-century Norfolk wrote to and negotiated with each other by employing Renaissance humanist rhetoric, both to solidify their identity and authority in resisting absolutism and authoritarianism, and to transform the political and social state. The rhetorical training that formed the basis of their formal education was one obvious influence. Yet to focus on this training exclusively allows only a limited understanding of the way this class developed the strategies that enabled them to negotiate, argue, and conciliate with one another to such an extent that they could both form themselves as a coherent entity and become the primary shapers of written English’s style, arrangement, and invention. Gentry Rhetoric deeply and inductively examines archival materials in which members of the gentry discuss, debate, and negotiate matters relating to their class interests and political aspirations. Humanist rhetoric provided the bedrock of address, argumentation, and negotiation that allowed the gentry to instigate a political and educational revolution in seventeenth- and eighteenth-century England.
Publisher: U of Nebraska Press
ISBN: 1496221184
Category : Literary Criticism
Languages : en
Pages : 234
Book Description
Gentry Rhetoric examines the full range of influences on the Elizabethan and Jacobean genteel classes’ practice of English rhetoric in daily life. Daniel Ellis surveys how the gentry of late sixteenth- and early seventeenth-century Norfolk wrote to and negotiated with each other by employing Renaissance humanist rhetoric, both to solidify their identity and authority in resisting absolutism and authoritarianism, and to transform the political and social state. The rhetorical training that formed the basis of their formal education was one obvious influence. Yet to focus on this training exclusively allows only a limited understanding of the way this class developed the strategies that enabled them to negotiate, argue, and conciliate with one another to such an extent that they could both form themselves as a coherent entity and become the primary shapers of written English’s style, arrangement, and invention. Gentry Rhetoric deeply and inductively examines archival materials in which members of the gentry discuss, debate, and negotiate matters relating to their class interests and political aspirations. Humanist rhetoric provided the bedrock of address, argumentation, and negotiation that allowed the gentry to instigate a political and educational revolution in seventeenth- and eighteenth-century England.
Latina/o Discourse in Vernacular Spaces
Author: Michelle A. Holling
Publisher: Lexington Books
ISBN: 0739146505
Category : Social Science
Languages : en
Pages : 305
Book Description
Taking up the charge to study discourses of marginalized groups, while simultaneously extending scholarship about Latina/os in the field of Communication, Latina/o Discourse in Vernacular Spaces: Somos de Una Voz? provides the most current work examining the vernacular voices of Latina/os. The editors of this diverse collection structure the book along four topics_Locating Foundations, Citizenship and Belonging, The Politics of Self-Representation, and Trans/National Voces_that are guided by the organizing principle of voz/voces [voice/voces]. Voz/voces resonates not only in intellectual endeavors but also in public arenas in which perceptions of Latina/os' being of one voice circulate. The study of voz/voces proceeds from a variety of sites including cultural myth, social movement, music, testimonios, a website, and autoethnographic performance. By questioning and addressing the politics of voz/voces, the essays collectively underscore the complexity that shapes Latina/o multivocality. Ultimately, the contours of Latina/o vernacular expressions call attention to the ways that these unique communities continue to craft identities that transform social understandings of who Latina/os are, to engage in forms of resistance that alter relations of power, and to challenge self- and dominant representations.
Publisher: Lexington Books
ISBN: 0739146505
Category : Social Science
Languages : en
Pages : 305
Book Description
Taking up the charge to study discourses of marginalized groups, while simultaneously extending scholarship about Latina/os in the field of Communication, Latina/o Discourse in Vernacular Spaces: Somos de Una Voz? provides the most current work examining the vernacular voices of Latina/os. The editors of this diverse collection structure the book along four topics_Locating Foundations, Citizenship and Belonging, The Politics of Self-Representation, and Trans/National Voces_that are guided by the organizing principle of voz/voces [voice/voces]. Voz/voces resonates not only in intellectual endeavors but also in public arenas in which perceptions of Latina/os' being of one voice circulate. The study of voz/voces proceeds from a variety of sites including cultural myth, social movement, music, testimonios, a website, and autoethnographic performance. By questioning and addressing the politics of voz/voces, the essays collectively underscore the complexity that shapes Latina/o multivocality. Ultimately, the contours of Latina/o vernacular expressions call attention to the ways that these unique communities continue to craft identities that transform social understandings of who Latina/os are, to engage in forms of resistance that alter relations of power, and to challenge self- and dominant representations.
A Rhetoric of Motives
Author: Kenneth Burke
Publisher: Univ of California Press
ISBN: 9780520015463
Category : Literary Criticism
Languages : en
Pages : 372
Book Description
"The system is a coherent and total vision, a self-contained and internally consistent way of viewing man, the various scenes in which he lives, and the drama of human relations enacted upon those scenes."—W. H. Rueckert, Kenneth Burke and the Drama of Human Relations
Publisher: Univ of California Press
ISBN: 9780520015463
Category : Literary Criticism
Languages : en
Pages : 372
Book Description
"The system is a coherent and total vision, a self-contained and internally consistent way of viewing man, the various scenes in which he lives, and the drama of human relations enacted upon those scenes."—W. H. Rueckert, Kenneth Burke and the Drama of Human Relations
Contemporary Perspectives on Rhetoric
Author: Sonja K. Foss
Publisher: Waveland Press
ISBN: 1478622156
Category : Language Arts & Disciplines
Languages : en
Pages : 405
Book Description
The anniversary edition marks thirty years of offering an indispensable review and analysis of thinkers who have exerted a profound influence on contemporary rhetorical theory: I. A. Richards, Ernesto Grassi, Chaïm Perelman and Lucie Olbrechts-Tyteca, Stephen Toulmin, Richard Weaver, Kenneth Burke, Jürgen Habermas, bell hooks, Jean Baudrillard, and Michel Foucault. The brief biographical sketches locate the theorists in time and place, showing how life experiences influenced perspectives on rhetorical thought. The concise explanations of complex concepts are clear, engaging, insightful, and highly accessible, serving as an excellent primer for reading the major works of these scholars. The critical commentary is carefully chosen to highlight implications and to place the theories within a broader rhetorical context. Each chapter ends with a complete bibliography of works by the theorists.
Publisher: Waveland Press
ISBN: 1478622156
Category : Language Arts & Disciplines
Languages : en
Pages : 405
Book Description
The anniversary edition marks thirty years of offering an indispensable review and analysis of thinkers who have exerted a profound influence on contemporary rhetorical theory: I. A. Richards, Ernesto Grassi, Chaïm Perelman and Lucie Olbrechts-Tyteca, Stephen Toulmin, Richard Weaver, Kenneth Burke, Jürgen Habermas, bell hooks, Jean Baudrillard, and Michel Foucault. The brief biographical sketches locate the theorists in time and place, showing how life experiences influenced perspectives on rhetorical thought. The concise explanations of complex concepts are clear, engaging, insightful, and highly accessible, serving as an excellent primer for reading the major works of these scholars. The critical commentary is carefully chosen to highlight implications and to place the theories within a broader rhetorical context. Each chapter ends with a complete bibliography of works by the theorists.
The Legacy of Kenneth Burke
Author: Herbert W. Simons
Publisher: Univ of Wisconsin Press
ISBN: 9780299118341
Category : Literary Criticism
Languages : en
Pages : 348
Book Description
Capturing the lively modernist milieu of Kenneth Burke's early career in Greenwich Village, where Burke arrived in 1915 fresh from high school in Pittsburgh, this book discovers him as an intellectual apprentice conversing with "the moderns." Burke found himself in the midst of an avant-garde peopled by Malcolm Cowley, Marianne Moore, Jean Toomer, Katherine Anne Porter, William Carlos Williams, Allen Tate, Hart Crane, Alfred Stieglitz, and a host of other fascinating figures. Burke himself, who died in 1993 at the age of 96, has been hailed as America's most brilliant and suggestive critic and the most significant theorist of rhetoric since Cicero. Many schools of thought have claimed him as their own, but Burke has defied classification and indeed has often been considered a solitary, eccentric genius immune to intellectual fashions. But Burke's formative work of the 1920s, when he first defined himself and his work in the context of the modernist conversation, has gone relatively unexamined. Here we see Burke living and working with the crowd of poets, painters, and dramatists affiliated with Others magazine, Stieglitz's "291" gallery, and Eugene O'Neill's Provincetown Players; the leftists associated with the magazines The Masses and Seven Arts; the Dadaists; and the modernist writers working on literary journals like The Dial, where Burke in his capacity as an associate editor saw T. S. Eliot's "The Wasteland" into print for the first time and provided other editorial services for Thomas Mann, e.e. cummings, Ezra Pound, and many other writers of note. Burke also met the iconoclasts of the older generation represented by Theodore Dreiser and H. L. Mencken, the New Humanists, and the literary nationalists who founded Contact and The New Republic. Jack Selzer shows how Burke's own early poems, fiction, and essays emerged from and contributed to the modernist conversation in Greenwich Village. He draws on a wonderfully rich array of letters between Burke and his modernist friends and on the memoirs of his associates to create a vibrant portrait of the young Burke's transformation from aesthete to social critic.
Publisher: Univ of Wisconsin Press
ISBN: 9780299118341
Category : Literary Criticism
Languages : en
Pages : 348
Book Description
Capturing the lively modernist milieu of Kenneth Burke's early career in Greenwich Village, where Burke arrived in 1915 fresh from high school in Pittsburgh, this book discovers him as an intellectual apprentice conversing with "the moderns." Burke found himself in the midst of an avant-garde peopled by Malcolm Cowley, Marianne Moore, Jean Toomer, Katherine Anne Porter, William Carlos Williams, Allen Tate, Hart Crane, Alfred Stieglitz, and a host of other fascinating figures. Burke himself, who died in 1993 at the age of 96, has been hailed as America's most brilliant and suggestive critic and the most significant theorist of rhetoric since Cicero. Many schools of thought have claimed him as their own, but Burke has defied classification and indeed has often been considered a solitary, eccentric genius immune to intellectual fashions. But Burke's formative work of the 1920s, when he first defined himself and his work in the context of the modernist conversation, has gone relatively unexamined. Here we see Burke living and working with the crowd of poets, painters, and dramatists affiliated with Others magazine, Stieglitz's "291" gallery, and Eugene O'Neill's Provincetown Players; the leftists associated with the magazines The Masses and Seven Arts; the Dadaists; and the modernist writers working on literary journals like The Dial, where Burke in his capacity as an associate editor saw T. S. Eliot's "The Wasteland" into print for the first time and provided other editorial services for Thomas Mann, e.e. cummings, Ezra Pound, and many other writers of note. Burke also met the iconoclasts of the older generation represented by Theodore Dreiser and H. L. Mencken, the New Humanists, and the literary nationalists who founded Contact and The New Republic. Jack Selzer shows how Burke's own early poems, fiction, and essays emerged from and contributed to the modernist conversation in Greenwich Village. He draws on a wonderfully rich array of letters between Burke and his modernist friends and on the memoirs of his associates to create a vibrant portrait of the young Burke's transformation from aesthete to social critic.
Common: The Development of Literary Culture in Sixteenth-Century England
Author: Neil Rhodes
Publisher: Oxford University Press
ISBN: 0191082147
Category : Literary Criticism
Languages : en
Pages : 545
Book Description
This volume explores the development of literary culture in sixteenth-century England as a whole and seeks to explain the relationship between the Reformation and the literary renaissance of the Elizabethan period. Its central theme is the 'common' in its double sense of something shared and something base, and it argues that making common the work of God is at the heart of the English Reformation just as making common the literature of antiquity and of early modern Europe is at the heart of the English Renaissance. Its central question is 'why was the Renaissance in England so late?' That question is addressed in terms of the relationship between Humanism and Protestantism and the tensions between democracy and the imagination which persist throughout the century. Part One establishes a social dimension for literary culture in the period by exploring the associations of 'commonwealth' and related terms. It addresses the role of Greek in the period before and during the Reformation in disturbing the old binary of elite Latin and common English. It also argues that the Reformation principle of making common is coupled with a hostility towards fiction, which has the effect of closing down the humanist renaissance of the earlier decades. Part Two presents translation as the link between Reformation and Renaissance, and the final part discusses the Elizabethan literary renaissance and deals in turn with poetry, short prose fiction, and the drama written for the common stage.
Publisher: Oxford University Press
ISBN: 0191082147
Category : Literary Criticism
Languages : en
Pages : 545
Book Description
This volume explores the development of literary culture in sixteenth-century England as a whole and seeks to explain the relationship between the Reformation and the literary renaissance of the Elizabethan period. Its central theme is the 'common' in its double sense of something shared and something base, and it argues that making common the work of God is at the heart of the English Reformation just as making common the literature of antiquity and of early modern Europe is at the heart of the English Renaissance. Its central question is 'why was the Renaissance in England so late?' That question is addressed in terms of the relationship between Humanism and Protestantism and the tensions between democracy and the imagination which persist throughout the century. Part One establishes a social dimension for literary culture in the period by exploring the associations of 'commonwealth' and related terms. It addresses the role of Greek in the period before and during the Reformation in disturbing the old binary of elite Latin and common English. It also argues that the Reformation principle of making common is coupled with a hostility towards fiction, which has the effect of closing down the humanist renaissance of the earlier decades. Part Two presents translation as the link between Reformation and Renaissance, and the final part discusses the Elizabethan literary renaissance and deals in turn with poetry, short prose fiction, and the drama written for the common stage.
The Oxford Handbook of Philip Sidney
Author:
Publisher: Oxford University Press
ISBN: 0192603175
Category : Literary Criticism
Languages : en
Pages : 865
Book Description
The Oxford Handbook of Philip Sidney is the most comprehensive collection of essays on Sidney published to date. Written by an expert team of international specialists, its fifty chapters cover every aspect of Sidney's life, works, and the times in which he lived. It provides fresh interpretations of Sidney's career, texts, and legacy, drawing on the most recent historical and archival research and showcasing the range of critical approaches-historicist, formalist, postcolonial, post-humanist, presentist, materialist, economic, ecological, affective, queer, and zoocritical-which has opened up so many new perspectives in the study of Renaissance literature in recent years. Part I, 'Contexts', re-examines Sidney's life, family relations and friendship groups, his roles as courtier and patron, and the 'Sidney legend' which largely shaped these narratives round the political agendas of his day. Part II, 'Works', offers new, in-depth readings of Sidney's writings, including his poetry, prose, letters, and psalms. Part III, 'Literary Contexts', explores the pedagogic and practical contexts within which these writings were produced, including Sidney's own education, the humanist emphasis that literature teach and delight, newly evolving ideas of authorship, and the potentials presented by the circulation of his works in manuscript and print. Part IV, 'Sidney's Forms and Genres', drills down further into his literary texts, showing how they both drew from and contributed to new developments in the writing of sonnets, lyric, pastoral, romance, fiction, and drama within the larger sphere of the European literary Renaissance. Part V, 'Sidney's Poetic Craft', illuminates Sidney's distinctive skills as a poetic maker, revealing his attention to detail by providing minute analyses of his prosody, his interest in song, his sentence structure, and his unique conception of style. Part VI, 'Sidney and His Times', embeds Sidney within his period, providing individual chapters on his active engagement with its religion, philosophy, logic, rhetoric, politics, with Europe, the colonies, maps, money, class, gender, the passions, animals, visual culture, music, clothes, architecture, and gardens. Finally, Part VII, 'Reception', investigates Sidney's enduring legacy as his works continued to be read and re-written by later generations, shaping the course of the English literary tradition to come.
Publisher: Oxford University Press
ISBN: 0192603175
Category : Literary Criticism
Languages : en
Pages : 865
Book Description
The Oxford Handbook of Philip Sidney is the most comprehensive collection of essays on Sidney published to date. Written by an expert team of international specialists, its fifty chapters cover every aspect of Sidney's life, works, and the times in which he lived. It provides fresh interpretations of Sidney's career, texts, and legacy, drawing on the most recent historical and archival research and showcasing the range of critical approaches-historicist, formalist, postcolonial, post-humanist, presentist, materialist, economic, ecological, affective, queer, and zoocritical-which has opened up so many new perspectives in the study of Renaissance literature in recent years. Part I, 'Contexts', re-examines Sidney's life, family relations and friendship groups, his roles as courtier and patron, and the 'Sidney legend' which largely shaped these narratives round the political agendas of his day. Part II, 'Works', offers new, in-depth readings of Sidney's writings, including his poetry, prose, letters, and psalms. Part III, 'Literary Contexts', explores the pedagogic and practical contexts within which these writings were produced, including Sidney's own education, the humanist emphasis that literature teach and delight, newly evolving ideas of authorship, and the potentials presented by the circulation of his works in manuscript and print. Part IV, 'Sidney's Forms and Genres', drills down further into his literary texts, showing how they both drew from and contributed to new developments in the writing of sonnets, lyric, pastoral, romance, fiction, and drama within the larger sphere of the European literary Renaissance. Part V, 'Sidney's Poetic Craft', illuminates Sidney's distinctive skills as a poetic maker, revealing his attention to detail by providing minute analyses of his prosody, his interest in song, his sentence structure, and his unique conception of style. Part VI, 'Sidney and His Times', embeds Sidney within his period, providing individual chapters on his active engagement with its religion, philosophy, logic, rhetoric, politics, with Europe, the colonies, maps, money, class, gender, the passions, animals, visual culture, music, clothes, architecture, and gardens. Finally, Part VII, 'Reception', investigates Sidney's enduring legacy as his works continued to be read and re-written by later generations, shaping the course of the English literary tradition to come.
The Handbook of Organizational Rhetoric and Communication
Author: Oyvind Ihlen
Publisher: John Wiley & Sons
ISBN: 1119265746
Category : Language Arts & Disciplines
Languages : en
Pages : 537
Book Description
A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.
Publisher: John Wiley & Sons
ISBN: 1119265746
Category : Language Arts & Disciplines
Languages : en
Pages : 537
Book Description
A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.
Microhistories of Communication Studies
Author: Pat J. Gehrke
Publisher: Routledge
ISBN: 1317247191
Category : Language Arts & Disciplines
Languages : en
Pages : 216
Book Description
The story of an academic discipline is usually conveyed in grand movements and long spans, but it can also be told through the lives of individual scholars, through the development of specialties, through the creation and change of departments, and through the formation and transformation of organizations. Using twelve histories of micro-dimensions of communication studies, this volume shows how sometimes small decisions, single scholars, individual departments, and marginalized voices can have dramatic roles in the history and future of an academic discipline. As a compilation of micro-histories with macro-lessons this volume stands alone in communication studies. Read as a companion to A Century of Communication Studies, the National Communication Association’s centennial volume, it offers rich detail, missing links, and local narratives that fully flesh out the discipline. In either case, no education in communication studies is complete without an understanding of the themes, challenges, and triumphs embodied by the twelve micro-histories offered in this book. This book was originally published as two special issues of Review of Communication.
Publisher: Routledge
ISBN: 1317247191
Category : Language Arts & Disciplines
Languages : en
Pages : 216
Book Description
The story of an academic discipline is usually conveyed in grand movements and long spans, but it can also be told through the lives of individual scholars, through the development of specialties, through the creation and change of departments, and through the formation and transformation of organizations. Using twelve histories of micro-dimensions of communication studies, this volume shows how sometimes small decisions, single scholars, individual departments, and marginalized voices can have dramatic roles in the history and future of an academic discipline. As a compilation of micro-histories with macro-lessons this volume stands alone in communication studies. Read as a companion to A Century of Communication Studies, the National Communication Association’s centennial volume, it offers rich detail, missing links, and local narratives that fully flesh out the discipline. In either case, no education in communication studies is complete without an understanding of the themes, challenges, and triumphs embodied by the twelve micro-histories offered in this book. This book was originally published as two special issues of Review of Communication.