Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Our Master's Voice - Advertising PDF full book. Access full book title Our Master's Voice - Advertising by James Rorty. Download full books in PDF and EPUB format.
Author: James Rorty Publisher: READ BOOKS ISBN: 9781409769736 Category : Business & Economics Languages : en Pages : 408
Book Description
Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.
Author: James Rorty Publisher: mediastudies.press ISBN: 1951399013 Category : Social Science Languages : en Pages : 318
Book Description
"I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley.
Author: James Rorty Publisher: READ BOOKS ISBN: 9781409769736 Category : Business & Economics Languages : en Pages : 408
Book Description
Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.
Author: John Maxwell Atkinson Publisher: Psychology Press ISBN: 9780415018753 Category : Language Arts & Disciplines Languages : en Pages : 228
Book Description
What kinds of political message are actually capable of striking chords with an audience? How do the skills of spellbinding speakers compare with those of their less charismatic competitors? Why are some politicians much more effective on television than others? Max Atkinson's revealing and entertaining review of how politicians attempt to win out hears and minds and votes - based on the study of audio and videotaped material - enables use to begin to answer questions that once seemed unanswerable. He investigates the skills of, amongst others, Tony Benn, J.F. Kennedy, Martin Luther King, Ronald Reagan and Margaret Thatcher, and comes up with some intriguing results -- From back cover
Author: Eugene McCarraher Publisher: Harvard University Press ISBN: 0674242777 Category : History Languages : en Pages : 817
Book Description
“An extraordinary work of intellectual history as well as a scholarly tour de force, a bracing polemic, and a work of Christian prophecy...McCarraher challenges more than 200 years of post-Enlightenment assumptions about the way we live and work.” —The Observer At least since Max Weber, capitalism has been understood as part of the “disenchantment” of the world, stripping material objects and social relations of their mystery and magic. In this magisterial work, Eugene McCarraher challenges this conventional view. Capitalism, he argues, is full of sacrament, whether one is prepared to acknowledge it or not. First flowering in the fields and factories of England and brought to America by Puritans and evangelicals, whose doctrine made ample room for industry and profit, capitalism has become so thoroughly enmeshed in the fabric of our society that our faith in “the market” has become sacrosanct. Informed by cultural history and theology as well as management theory, The Enchantments of Mammon looks to nineteenth-century Romantics, whose vision of labor combined reason, creativity, and mutual aid, for salvation. In this impassioned challenge to some of our most firmly held assumptions, McCarraher argues that capitalism has hijacked our intrinsic longing for divinity—and urges us to break its hold on our souls. “A majestic achievement...It is a work of great moral and spiritual intelligence, and one that invites contemplation about things we can’t afford not to care about deeply.” —Commonweal “More brilliant, more capacious, and more entertaining, page by page, than his most ardent fans dared hope. The magnitude of his accomplishment—an account of American capitalism as a religion...will stun even skeptical readers.” —Christian Century
Author: Robert W. McChesney Publisher: New Press, The ISBN: 1595588671 Category : Computers Languages : en Pages : 322
Book Description
Looks at the relationship between economic power and the digital world, encouraging readers to fight back against the monopolies that are making the Internet less democratic. 20,000 first printing.
Author: Paul Rutherford Publisher: University of Toronto Press ISBN: 1487522983 Category : Business & Economics Languages : en Pages : 467
Book Description
The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.
Author: Elizabeth Young Publisher: Penn State Press ISBN: 0271085096 Category : Literary Criticism Languages : en Pages : 180
Book Description
In Pet Projects, Elizabeth Young joins an analysis of the representation of animals in nineteenth-century fiction, taxidermy, and the visual arts with a first-person reflection on her own scholarly journey. Centering on Margaret Marshall Saunders, a Canadian woman writer once famous for her animal novels, and incorporating Young’s own experience of a beloved animal’s illness, this study highlights the personal and intellectual stakes of a “pet project” of cultural criticism. Young assembles a broad archive of materials, beginning with Saunders’s novels and widening outward to include fiction, nonfiction, photography, and taxidermy. She coins the term “first-dog voice” to describe the narrative technique of novels, such as Saunders’s Beautiful Joe, written in the first person from the perspective of an animal. She connects this voice to contemporary political issues, revealing how animal fiction such as Saunders’s reanimates nineteenth-century writing about both feminism and slavery. Highlighting the prominence of taxidermy in the late nineteenth century, she suggests that Saunders transforms taxidermic techniques in surprising ways that provide new forms of authority for women. Young adapts Freud to analyze literary representations of mourning by and for animals, and she examines how Canadian writers, including Saunders, use animals to explore race, ethnicity, and national identity. Her wide-ranging investigation incorporates twenty-first as well as nineteenth-century works of literature and culture, including recent art using taxidermy and contemporary film. Throughout, she reflects on the tools she uses to craft her analyses, examining the state of scholarly fields from feminist criticism to animal studies. With a lively, first-person voice that highlights experiences usually concealed in academic studies by scholarly discourse—such as detours, zigzags, roadblocks, and personal experience—this unique and innovative book will delight animal enthusiasts and academics in the fields of animal studies, gender studies, American studies, and Canadian studies.
Author: James Rorty
Author: James Rorty
Author: James Rorty
Author: John Maxwell Atkinson
Author: Michele Hilmes
Author: Eugene McCarraher
Author: Robert W. McChesney
Author: 
Author: Paul Rutherford
Author: 
Author: Elizabeth Young