Trendology PDF Download

Author: C. Kerns
Publisher: Springer
ISBN: 1137479566
Category : Business & Economics
Languages : en
Pages : 245

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Book Description
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

Author: Gilad James, PhD
Publisher: Gilad James Mystery School
ISBN: 9085417430
Category : Business & Economics
Languages : en
Pages : 63

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Book Description
YouTube Premium is a paid subscription service offered by YouTube. The service offers several features, including ad-free viewing, background play, and the ability to download videos for offline viewing. YouTube Premium also includes access to Google Play Music, which allows users to stream ad-free music and create custom playlists. The service also includes access to YouTube Originals, which are exclusive content produced by YouTube, such as documentaries, talk shows, and scripted series. The cost of YouTube Premium varies by country, but it is generally around $11.99 per month. The service is available in over 80 countries, and users can sign up for a free trial to test out the features before committing to a subscription. There is also a family plan available, which allows up to six family members to share a subscription. Overall, YouTube Premium provides a convenient and enjoyable way for users to access high-quality content without the annoyance of ads and with added benefits such as offline viewing and access to exclusive content.

Author: Kristopher B. Jones
Publisher: John Wiley & Sons
ISBN: 1118551753
Category : Computers
Languages : en
Pages : 336

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Book Description
Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more. More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers This two-color book is the only guide to search engine optimization that is presented in a visual format Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more Author is a popular keynote speaker and panelist at interactive marketing and technology conferences Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.

Author: Lutz Peschke
Publisher: BoD – Books on Demand
ISBN: 3752835931
Category : Social Science
Languages : en
Pages : 173

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Book Description
The implementation of digital media in our today's communication has a strong impact on the media behaviours in the society. In the last decades, great importance is given to the protection of the personality rights in the context of the new media. Since our communication is a media based communication, its impact on the construction of reality affects the normative value pattern of societies. To understand new media as a central aspect of our mediatised world, it has to be located and analysed both in the communicative and normative system. Today, social media is not anymore based on user generated content, but is now turned to a platform for business makers with and in the context of Big Data. This book will discuss the formation of differnt identities as a result of different ways of new media usage. It includes on the one hand online communication between personal and virtual identities. It discuss researches about online identity and online anonymity, Self-presentation strategies by using online dating platforms, the phenomenon of Internet Mothers, as well as the potential of cyberbullying of Snapchat. On the other hand online communication between corporate and new business strategies.It describes and discusses the evolution of television, changes of music consumer habits caused by music on-deman tends, and the impact of social media operations in maintaining brand reputation. This book is located between user generated content and professional applications and regards itself as a contribution to a media discourse in a mediatized and globalized world.

Author: Brendan Kane
Publisher: BenBella Books
ISBN: 1946885606
Category : Business & Economics
Languages : en
Pages : 204

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Book Description
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.

Author: Jonathan M. Barnett
Publisher: Oxford University Press
ISBN: 0197629520
Category : Business & Economics
Languages : en
Pages : 425

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Book Description
The Big Steal uncovers the unusual confluence of ideological views and business interests behind the dilution of legal protections for inventors and artists under U.S. patent and copyright law. Concurrent with the rise of the digital economy, policymakers significantly weakened legal protections against the unauthorized use of technological inventions and creative works. Through an evidence-based analysis informed by the economics and politics of digital markets, Jonathan Barnett shows that this policy shift has advantaged digital intermediaries at the expense of the innovators and artists that drive the knowledge economy

Author: M.S. Loganathan
Publisher: Shanlax Publications
ISBN: 936163223X
Category : Business & Economics
Languages : en
Pages : 229

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Book Description
The conference proceedings of the 8th International Conference on Sustainable Commerce through AI, Crystal-2024, likely include a collection of papers, presentations, and discussions that took place during the event. These proceedings would cover a wide range of topics related to the application of Artificial Intelligence (AI) in Commerce, reflecting the theme of "Unlock the Potential." The proceedings may include Research papers, detailed studies and findings related to AI tools and techniques in various aspects of commerce such as Marketing, Finance, Human Resource, and others. It also include paper presentation summaries of research papers presented at the conference, covering topics like AI applications, case studies, and innovative approaches in commerce. Overall, the conference proceedings would serve as a comprehensive resource for researchers, practitioners, and policymakers interested in understanding the current state and future directions of AI in commerce, providing valuable insights and inspiring further research and collaboration in this field.

Author: Mohan S
Publisher: Springer Science & Business Media
ISBN: 8132209974
Category : Technology & Engineering
Languages : en
Pages : 622

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Book Description
The proceedings includes cutting-edge research articles from the Fourth International Conference on Signal and Image Processing (ICSIP), which is organised by Dr. N.G.P. Institute of Technology, Kalapatti, Coimbatore. The Conference provides academia and industry to discuss and present the latest technological advances and research results in the fields of theoretical, experimental, and application of signal, image and video processing. The book provides latest and most informative content from engineers and scientists in signal, image and video processing from around the world, which will benefit the future research community to work in a more cohesive and collaborative way.

Author: Sunghan Ryu
Publisher: SAGE Publications
ISBN: 1071910000
Category : Business & Economics
Languages : en
Pages : 182

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Book Description
The digital age has brought significant changes to the cultural and creative industries, making it challenging to keep up with the latest trends. The Guide to Digital Innovation in the Cultural and Creative Industry is an informative resource that can help you navigate the revolution. It not only provides a comprehensive understanding of how digital transformation affects existing industries but also outlines emerging business opportunities. Whether you′re an experienced professional or a beginner, this book is an essential resource that will equip you with the knowledge and tools you need to succeed in the rapidly evolving landscape of the cultural and creative industries. Dive into: Democratizing creation: Discover how digital tools break down barriers and empower creators of all levels. From platforms to possibilities: Explore online video streaming, ebook publishing, virtual museums, and more, witnessing the rise of innovative business models. Cutting-edge tech, boundless potential: Delve into AI, blockchain, VR/AR, and other emerging technologies, understanding how they reshape content production, distribution, and consumption. Case studies that examine real-world scenarios, from the digital subscriptions of the New York Times to music consumption in the Spotify era.

Author: İlker Özçelik
Publisher: CRC Press
ISBN: 1351817647
Category : Computers
Languages : en
Pages : 473

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Book Description
Distributed Denial of Service (DDoS) attacks have become more destructive, wide-spread and harder to control over time. This book allows students to understand how these attacks are constructed, the security flaws they leverage, why they are effective, how they can be detected, and how they can be mitigated. Students use software defined networking (SDN) technology to created and execute controlled DDoS experiments. They learn how to deploy networks, analyze network performance, and create resilient systems. This book is used for graduate level computer engineering instruction at Clemson University. It augments the traditional graduate computing curricula by integrating: Internet deployment, network security, ethics, contemporary social issues, and engineering principles into a laboratory based course of instruction. Unique features of this book include: A history of DDoS attacks that includes attacker motivations Discussion of cyber-war, censorship, and Internet black-outs SDN based DDoS laboratory assignments Up-to-date review of current DDoS attack techniques and tools Review of the current laws that globally relate to DDoS Abuse of DNS, NTP, BGP and other parts of the global Internet infrastructure to attack networks Mathematics of Internet traffic measurement Game theory for DDoS resilience Construction of content distribution systems that absorb DDoS attacks This book assumes familiarity with computing, Internet design, appropriate background in mathematics, and some programming skills. It provides analysis and reference material for networking engineers and researchers. By increasing student knowledge in security, and networking; it adds breadth and depth to advanced computing curricula.