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Author: Oliver Luckett Publisher: Hachette Books ISBN: 0316359548 Category : Business & Economics Languages : en Pages : 336
Book Description
"A must-read for business leaders and anyone who wants to understand all the implications of a social world." -- Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree--mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism. With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next.
Author: J. Scott Turner Publisher: Harvard University Press ISBN: 0674044495 Category : Science Languages : en Pages : 247
Book Description
Can the structures that animals build--from the humble burrows of earthworms to towering termite mounds to the Great Barrier Reef--be said to live? However counterintuitive the idea might first seem, physiological ecologist Scott Turner demonstrates in this book that many animals construct and use structures to harness and control the flow of energy from their environment to their own advantage. Building on Richard Dawkins's classic, The Extended Phenotype, Turner shows why drawing the boundary of an organism's physiology at the skin of the animal is arbitrary. Since the structures animals build undoubtedly do physiological work, capturing and channeling chemical and physical energy, Turner argues that such structures are more properly regarded not as frozen behaviors but as external organs of physiology and even extensions of the animal's phenotype. By challenging dearly held assumptions, a fascinating new view of the living world is opened to us, with implications for our understanding of physiology, the environment, and the remarkable structures animals build.
Author: Michael Robertson Rose Publisher: Prentice Hall ISBN: Category : Science Languages : en Pages : 726
Book Description
For sophomore- to junior-level courses in Evolution, with an Introductory Biology prerequisite.This text introduces biology majors to the basic concepts of the fields comprising Darwinian biology: population genetics, population ecology, community ecology, macroevolution, physiological ecology, systematics, and functional morphology. The general theme is the interconnectedness of organism, environment, and evolution. Just as biochemistry and molecular biology provide the foundation for our understanding of the cell, evolutionary biology and ecology are used to construct a foundation for understanding the organism. Using evocative language and an eye-catching magazine format, the authors aim to prepare undergraduates for more advanced specialist courses in Darwinian biology as they pursue their degrees.
Author: Sonia E. Sultan Publisher: ISBN: 019958706X Category : Nature Languages : en Pages : 241
Book Description
Over the past decade, advances in both molecular developmental biology and evolutionary ecology have made possible a new understanding of organisms as dynamic systems interacting with their environments. This innovative book synthesizes a wealth of recent research findings to examine how environments influence phenotypic expression in individual organisms (ecological development or 'eco-devo'), and how organisms in turn alter their environments (niche construction). A key argument explored throughout the book is that ecological interactions as well as natural selection are shaped by these dual organism-environment effects. This synthesis is particularly timely as biologists seek a unified contemporary framework in which to investigate the developmental outcomes, ecological success, and evolutionary prospects of organisms in rapidly changing environments. Organism and Environment is an advanced text suitable for graduate level students taking seminar courses in ecology, evolution, and developmental biology, as well as academics and researchers in these fields.
Author: Hugo D. Lujan Publisher: Springer Science & Business Media ISBN: 3709101980 Category : Medical Languages : en Pages : 413
Book Description
Giardia is a relatively simple eukaryotic microbe, causing acute and chronic diarrhea which has been used as a model to understand complex biological processes occurring in eukaryotic cells. Further, due to its parasitic lifestyle, Giardia is an excellent system for the study of the mechanisms of adaptation and cell differentiation from the perspectives of molecular and cell biology. This book presents a comprehensive review of the current state of knowledge regarding all aspects of Giardia’s biology, including epidemiology, cell and molecular biology, genetics, pathogenesis, diagnostics, and clinical treatment. It was written by internationally renowned authors, the leading researchers in the field including several chapters with techniques and resources available for the study of this microorganism. Questions that need to be addressed to fully understand the molecular mechanisms of the parasite as well as the cause of its pathology are presented. Furthermore, Giardia’s biology is compared with that of other parasites in relation to their complexity. This volume is an indispensable resource for researchers working with this parasite. It is a “must” for libraries and the bookshelves of everyone interested in the biology of parasites and early-branching eukaryotes.
Author: D. M. Walsh
Author: D. M. Walsh
Author: Kurt Goldstein
Author: Oliver Luckett
Author: J. Scott Turner
Author: Michael Robertson Rose
Author: Sonia E. Sultan
Author: George M. Briggs
Author: Jacques Loeb
Author: B. F. Skinner
Author: Hugo D. Lujan