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Orange County Housing Markets

Orange County Housing Markets PDF Author: Steven W. O'Heron
Publisher:
ISBN:
Category : Housing
Languages : en
Pages : 36

Book Description


Orange County Housing Markets

Orange County Housing Markets PDF Author: Steven W. O'Heron
Publisher:
ISBN:
Category : Housing
Languages : en
Pages : 36

Book Description


U.S. Housing Market Conditions

U.S. Housing Market Conditions PDF Author:
Publisher:
ISBN:
Category : Construction industry
Languages : en
Pages : 84

Book Description


Grassroots Hearings on Economic Problems

Grassroots Hearings on Economic Problems PDF Author: United States. Congress. House. Committee on Banking and Currency. Subcommittee on Domestic Finance
Publisher:
ISBN:
Category : Cost and standard of living
Languages : en
Pages : 730

Book Description


Regional Marketing and the Strategic Market Planning Approach to Attract Business and Industry Case Study

Regional Marketing and the Strategic Market Planning Approach to Attract Business and Industry Case Study PDF Author: Franz Kero
Publisher: diplom.de
ISBN: 3832461965
Category : Business & Economics
Languages : en
Pages : 93

Book Description
Inhaltsangabe:Abstract: This thesis describes and evaluates how regional marketing, based on the ideas of Philip Kotler s Marketing Places (1993), can be a reasonable tool to attract business locators into economic regions. The thesis concentrates on strategic market planning of local economic development programs. It is presented how to make use of local competitive advantages by useful bundling of incentives. The notion of marketing and governing places is combined and shall offer the reader a new perspective of meeting regional economic objectives for places. This thesis is divided into two parts: a theoretical part (where industrial incentives are presented and Kotler s concept is explained and criticized) and an empirical part (where regional marketing is applied and tested for effectiveness). First, it will be defined what regional marketing is and what forms of incentives are considered. Then it will be presented how marketing strategies can be organized in a local environment, followed by a discussion how companies make location decisions. In the last chapter of the first part, a critical discussion of the regional marketing approach is presented. In the second part, an emphasis will be put on the case study; a location (Orange County, California, USA) where economic development based on marketing planning came to work. With a view to the situation and implications analyzed in the case study, it will be tried to scrutinize effectiveness and usefulness of economic development programs based on regional marketing principles for this place in question and in general. Inhaltsverzeichnis:Table of Contents: TABLE OF CONTENTS0 1.INTRODUCTION2 1.1Delineation of the problem3 1.2Marketing as a regional development approach4 1.3Methodology6 1.4Objectives and structure of the master s thesis6 1.5Region7 2DEFINITION OF REGIONAL MARKETING8 2.1Regional marketing and regional economic development11 OBJECTIVES13 2.2Major elements of a regional marketing program14 2.3Strategic market planning process16 2.3.1Conducting the place audit16 2.3.2Describing the vision and objectives18 2.3.3Formulating the strategy18 2.3.4Operative plan18 2.3.5Implementation and control19 2.4Organization of regional marketing programs19 2.4.1Forms of economic development organizations in the USA20 2.4.2Participants of a regional marketing program22 2.5Objectives of regional marketing programs23 2.5.1Increasing the attractiveness of a city as a place of [...]

Hearings

Hearings PDF Author: United States. Congress. House. Committee on Banking and Currency
Publisher:
ISBN:
Category :
Languages : en
Pages : 1106

Book Description


Grassroots Hearings on Economic Problems

Grassroots Hearings on Economic Problems PDF Author: United States. Congress. House. Banking and Currency Committee
Publisher:
ISBN:
Category :
Languages : en
Pages : 722

Book Description


Hearings, Reports and Prints of the House Committee on Banking, Currency, and Housing

Hearings, Reports and Prints of the House Committee on Banking, Currency, and Housing PDF Author: United States. Congress. House. Committee on Banking, Currency, and Housing
Publisher:
ISBN:
Category : Banking law
Languages : en
Pages : 1696

Book Description


Task Force on Assisted Housing

Task Force on Assisted Housing PDF Author: United States. Congress. House. Committee on Banking, Finance, and Urban Affairs. Subcommittee on Housing and Community Development. Task Force on Assisted Housing
Publisher:
ISBN:
Category :
Languages : en
Pages : 992

Book Description


Commercial Banks and the Profits of Savings and Loan Markets

Commercial Banks and the Profits of Savings and Loan Markets PDF Author: Lewis J. Spellman
Publisher:
ISBN:
Category : Branch banks
Languages : en
Pages : 16

Book Description


Marketing Information Guide

Marketing Information Guide PDF Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 942

Book Description