Author: Ralph Fuerderer Publisher: Springer Science & Business Media ISBN: 3662091194 Category : Business & Economics Languages : en Pages : 221
Book Description
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.
Author: Aditi Srivastava Publisher: SGSH Publications ISBN: 9366311997 Category : Antiques & Collectibles Languages : en Pages : 120
Book Description
Marketing Analytics is one of the most dynamic subjects that has substantially grown over the period in less time. In less than a decade, it has captured the essence of the market and eventually helped businesses grow and expand further. Marketing analytics empowers businesses to make smarter, data-driven decisions, enhance customer experiences, and drive growth by aligning marketing efforts with business objectives. Marketing Analytics essentially involves the study of the market from a statistical perspective and aligning your business to that statistical perspective. Measuring, controlling, and evaluating marketing performance to maximise effectiveness and optimise return on investment (ROI) is known as marketing analytics. It entails applying data-driven insights to create well-informed choices on allocating resources, methods, and marketing strategies. Marketing analytics measures the effectiveness of campaigns, forecasts future trends, and analyses consumer behaviour using various methods, approaches, and data sources. Marketing analytics involves analysing data to evaluate the effectiveness of marketing efforts and make data-driven decisions. It covers a range of activities, including tracking campaign performance, measuring customer behaviour, optimizing strategies, and predicting future trends. The goal is to maximize return on investment (ROI) and improve customer engagement.
Author: Robert L. Phillips Publisher: Stanford University Press ISBN: 1503614263 Category : Business & Economics Languages : en Pages : 503
Book Description
This book offers the first introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. With updates to every chapter, this second edition covers topics such as estimation of price-response functions and machine-learning-based price optimization. New discussions of applications of dynamic pricing and revenue management by companies such as Amazon, Uber, and Disney, and in industries such as sports, theater, and electric power, are also included. In addition, the book provides current coverage of important applications such as revenue management, markdown management, customized pricing, and the behavioral economics of pricing.
Author: Marat Ibragimov Publisher: Springer ISBN: 3319168770 Category : Business & Economics Languages : en Pages : 131
Book Description
This book focuses on general frameworks for modeling heavy-tailed distributions in economics, finance, econometrics, statistics, risk management and insurance. A central theme is that of (non-)robustness, i.e., the fact that the presence of heavy tails can either reinforce or reverse the implications of a number of models in these fields, depending on the degree of heavy-tailed ness. These results motivate the development and applications of robust inference approaches under heavy tails, heterogeneity and dependence in observations. Several recently developed robust inference approaches are discussed and illustrated, together with applications.
Author: Valerie Feldmann Publisher: Springer Science & Business Media ISBN: 3790816337 Category : Business & Economics Languages : en Pages : 277
Book Description
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
Author: Vithala R. Rao Publisher: Edward Elgar Publishing ISBN: 1848447442 Category : Business & Economics Languages : en Pages : 617
Book Description
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Author: Dino Ahr Publisher: Springer Science & Business Media ISBN: 3642170226 Category : Business & Economics Languages : en Pages : 504
Book Description
This volume contains a selection of papers referring to lectures presented at the symposium "Operations Research 2003" (OR03) held at the Ruprecht Karls-Universitiit Heidelberg, September 3 - 5, 2003. This international con ference took place under the auspices of the German Operations Research So ciety (GOR) and of Dr. Erwin Teufel, prime minister of Baden-Wurttemberg. The symposium had about 500 participants from countries all over the world. It attracted academians and practitioners working in various field of Opera tions Research and provided them with the most recent advances in Opera tions Research and related areas in Economics, Mathematics, and Computer Science. The program consisted of 4 plenary and 13 semi-plenary talks and more than 300 contributed papers selected by the program committee to be presented in 17 sections. Due to a limited number of pages available for the proceedings volume, the length of each article as well as the total number of accepted contributions had to be restricted. Submitted manuscripts have therefore been reviewed and 62 of them have been selected for publication. This refereeing procedure has been strongly supported by the section chairmen and we would like to express our gratitude to them. Finally, we also would like to thank Dr. Werner Muller from Springer-Verlag for his support in publishing this proceedings volume.
Author: Kenneth D. Lawrence Publisher: Emerald Group Publishing ISBN: 1800715536 Category : Business & Economics Languages : en Pages : 137
Book Description
Applications of Management Science is core for those academics, researchers, and practitioners of management science in mitigating significant managerial decision-making problems, for both the public and the private sectors.
Author: Ralph Fuerderer
Author: Joseph E. Harrington
Author: Aditi Srivastava
Author: Robert L. Phillips
Author: Marat Ibragimov
Author: Valerie Feldmann
Author: Vithala R. Rao
Author: Dino Ahr
Author: Brian Kahin
Author: Kenneth D. Lawrence