Author: Publisher: Brandel, Inc
ISBN: 1878478826
Category :
Languages : en
Pages : 450
Book Description
1001 Marketing Ideas
Author: Publisher: Brandel, Inc
ISBN: 1878478826
Category :
Languages : en
Pages : 450
Book Description
One Great Insight Is Worth a Thousand Good Ideas
Author: Phil DusenberryPublisher: Penguin
ISBN: 1101662042
Category : Business & Economics
Languages : en
Pages : 298
Book Description
"We Bring Good Things to Life" "It’s Not TV, It’s HBO" "Visa: It’s Everywhere You Want to Be" These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.
One Thousand and One Ways to Market Your Books
Author: John KremerPublisher: Open Horizons
ISBN: 9780912411491
Category : Authors and publishers
Languages : en
Pages : 0
Book Description
Today's most complete handbook on book marketing.
Self-Publishing Made Simple
Author: April CoxDoes Marketing Need Reform?
Author: Jagdish N. ShethPublisher: M.E. Sharpe
ISBN: 9780765616982
Category : Business & Economics
Languages : en
Pages : 366
Book Description
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
Advertising & Selling
Author: Marketing Information Guide
Author: Sustainability and Social Marketing Issues in Asia
Author: Farzana QuoquabPublisher: Emerald Group Publishing
ISBN: 1800718470
Category : Business & Economics
Languages : en
Pages : 171
Book Description
Sustainability and Social Marketing Issues in Asia broadens the perspective of the latest trends in 'sustainability' and ‘social marketing’.
Science, Industry and the State
Author: G. Teeling-SmithPublisher: Elsevier
ISBN: 1483185621
Category : Business & Economics
Languages : en
Pages : 117
Book Description
Science, Industry and the State presents the factors that have influenced the pace and pattern of industrial growth of United Kingdom. This book discusses the triangular relationship among science industry, and state. Organized into six chapters, this book begins with an overview of the complex pattern of innovation in the pharmaceutical industry, which can be compared with the effects of ecology and evolution on natural history. This text then describes the situation that arises when conventional methods of economic analysis are used to explore basic economic problems as pricing and profits in science-based industry. Other chapters consider the role of commercial marketing techniques in scientific progress. This book discusses as well the economic and social problems within an industrial environment. The final chapter deals with the scientific evolvement of modern industry that has produced a series of economic and social repercussions. This book is a valuable resource for economists and industrial scientists.
Author: