Author: Jess Henderson
Publisher: Bis Publishers
ISBN: 9789063695781
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Offline Matters is a handbook for anybody experiencing digital overload in their lives and creative work. When did creative work become so boring? How did 'digital-first' come to dominate everything? ...and why is nobody talking about it? Part insider expose, part worker-manual, this book is for any creative seeking help on: navigating the possibility of offline alternatives, countering overwork culture, exploitation, and dulled-down ideas, recovering what you loved about your creative calling...away from the confines of our screens. We are dreaming of offline. Not as a romanticised past, a punishment, a quick detox, or a WiFi-free cafe. Offline is not a lifestyle. It's a space of opportunity. By the end of Offline Matters, you'll have a new perspective on the dry digitality that defines creative work today - and a set of strategies for going beyond it.
Offline Matters
Author: Jess Henderson
Publisher: Bis Publishers
ISBN: 9789063695781
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Offline Matters is a handbook for anybody experiencing digital overload in their lives and creative work. When did creative work become so boring? How did 'digital-first' come to dominate everything? ...and why is nobody talking about it? Part insider expose, part worker-manual, this book is for any creative seeking help on: navigating the possibility of offline alternatives, countering overwork culture, exploitation, and dulled-down ideas, recovering what you loved about your creative calling...away from the confines of our screens. We are dreaming of offline. Not as a romanticised past, a punishment, a quick detox, or a WiFi-free cafe. Offline is not a lifestyle. It's a space of opportunity. By the end of Offline Matters, you'll have a new perspective on the dry digitality that defines creative work today - and a set of strategies for going beyond it.
Publisher: Bis Publishers
ISBN: 9789063695781
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Offline Matters is a handbook for anybody experiencing digital overload in their lives and creative work. When did creative work become so boring? How did 'digital-first' come to dominate everything? ...and why is nobody talking about it? Part insider expose, part worker-manual, this book is for any creative seeking help on: navigating the possibility of offline alternatives, countering overwork culture, exploitation, and dulled-down ideas, recovering what you loved about your creative calling...away from the confines of our screens. We are dreaming of offline. Not as a romanticised past, a punishment, a quick detox, or a WiFi-free cafe. Offline is not a lifestyle. It's a space of opportunity. By the end of Offline Matters, you'll have a new perspective on the dry digitality that defines creative work today - and a set of strategies for going beyond it.
Measure What Matters
Author: John Doerr
Publisher: Penguin
ISBN: 052553623X
Category : Business & Economics
Languages : en
Pages : 322
Book Description
#1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
Publisher: Penguin
ISBN: 052553623X
Category : Business & Economics
Languages : en
Pages : 322
Book Description
#1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
Communication Matters
Author: Kory Floyd
Publisher:
ISBN: 9780071221498
Category : Communication
Languages : en
Pages : 450
Book Description
Communication Matters helps students move beyond an intuitive appreciation of communication to explore core principles of the discipline. By helping students take personal responsibility for their communication behaviors, by encouraging critical reflection, and by actively applying the key concepts to diverse contemporary challenges, the program fosters an understanding of the many important ways communication matters in daily life.
Publisher:
ISBN: 9780071221498
Category : Communication
Languages : en
Pages : 450
Book Description
Communication Matters helps students move beyond an intuitive appreciation of communication to explore core principles of the discipline. By helping students take personal responsibility for their communication behaviors, by encouraging critical reflection, and by actively applying the key concepts to diverse contemporary challenges, the program fosters an understanding of the many important ways communication matters in daily life.
Make Time
Author: Jake Knapp
Publisher: Crown Currency
ISBN: 0525572430
Category : Business & Economics
Languages : en
Pages : 306
Book Description
From the New York Times bestselling authors of Sprint comes “a unique and engaging read about a proven habit framework [that] readers can apply to each day” (Insider, Best Books to Form New Habits). “If you want to achieve more (without going nuts), read this book.”—Charles Duhigg, author of The Power of Habit Nobody ever looked at an empty calendar and said, "The best way to spend this time is by cramming it full of meetings!" or got to work in the morning and thought, Today I'll spend hours on Facebook! Yet that's exactly what we do. Why? In a world where information refreshes endlessly and the workday feels like a race to react to other people's priorities faster, frazzled and distracted has become our default position. But what if the exhaustion of constant busyness wasn't mandatory? What if you could step off the hamster wheel and start taking control of your time and attention? That's what this book is about. As creators of Google Ventures' renowned "design sprint," Jake and John have helped hundreds of teams solve important problems by changing how they work. Building on the success of these sprints and their experience designing ubiquitous tech products from Gmail to YouTube, they spent years experimenting with their own habits and routines, looking for ways to help people optimize their energy, focus, and time. Now they've packaged the most effective tactics into a four-step daily framework that anyone can use to systematically design their days. Make Time is not a one-size-fits-all formula. Instead, it offers a customizable menu of bite-size tips and strategies that can be tailored to individual habits and lifestyles. Make Time isn't about productivity, or checking off more to-dos. Nor does it propose unrealistic solutions like throwing out your smartphone or swearing off social media. Making time isn't about radically overhauling your lifestyle; it's about making small shifts in your environment to liberate yourself from constant busyness and distraction. A must-read for anyone who has ever thought, If only there were more hours in the day..., Make Time will help you stop passively reacting to the demands of the modern world and start intentionally making time for the things that matter.
Publisher: Crown Currency
ISBN: 0525572430
Category : Business & Economics
Languages : en
Pages : 306
Book Description
From the New York Times bestselling authors of Sprint comes “a unique and engaging read about a proven habit framework [that] readers can apply to each day” (Insider, Best Books to Form New Habits). “If you want to achieve more (without going nuts), read this book.”—Charles Duhigg, author of The Power of Habit Nobody ever looked at an empty calendar and said, "The best way to spend this time is by cramming it full of meetings!" or got to work in the morning and thought, Today I'll spend hours on Facebook! Yet that's exactly what we do. Why? In a world where information refreshes endlessly and the workday feels like a race to react to other people's priorities faster, frazzled and distracted has become our default position. But what if the exhaustion of constant busyness wasn't mandatory? What if you could step off the hamster wheel and start taking control of your time and attention? That's what this book is about. As creators of Google Ventures' renowned "design sprint," Jake and John have helped hundreds of teams solve important problems by changing how they work. Building on the success of these sprints and their experience designing ubiquitous tech products from Gmail to YouTube, they spent years experimenting with their own habits and routines, looking for ways to help people optimize their energy, focus, and time. Now they've packaged the most effective tactics into a four-step daily framework that anyone can use to systematically design their days. Make Time is not a one-size-fits-all formula. Instead, it offers a customizable menu of bite-size tips and strategies that can be tailored to individual habits and lifestyles. Make Time isn't about productivity, or checking off more to-dos. Nor does it propose unrealistic solutions like throwing out your smartphone or swearing off social media. Making time isn't about radically overhauling your lifestyle; it's about making small shifts in your environment to liberate yourself from constant busyness and distraction. A must-read for anyone who has ever thought, If only there were more hours in the day..., Make Time will help you stop passively reacting to the demands of the modern world and start intentionally making time for the things that matter.
Love Matters More
Author: Jared Byas
Publisher: Zondervan
ISBN: 0310358620
Category : Religion
Languages : en
Pages : 224
Book Description
For years, Christians have argued, debated, and fought one another while "speaking the truth in love," yet we are no closer to the grace-filled life Jesus modeled. Biblical scholar and popular podcast host of The Bible for Normal People, Jared Byas casts a new vision for the Christian life that's built not on certainty, but on the risk of love. A biblically-based Christian life is not grounded in having all the answers but in a living relationship. This ultimately shifts our focus from collecting the "right" answers to loving others deeply and authentically. With stories and insights drawn from his years as a pastor, professor, and podcast host, Jared Byas calls us back to the heart of the Bible: that truth is only true when it's lived out in love. In a refreshing voice that's both witty and profoundly revelatory, Jared unpacks the concept of truth, its meaning, and why we so often fight over it. He makes a compelling case for how what we believe is less important than how we believe it and that, more than anything else, telling the truth in love is about following Jesus. For anyone who has ever felt forced to choose between truth and love, acceptance and rightness, this book offers a path forward beyond truth wars and legalistic religion to a love that matters more.
Publisher: Zondervan
ISBN: 0310358620
Category : Religion
Languages : en
Pages : 224
Book Description
For years, Christians have argued, debated, and fought one another while "speaking the truth in love," yet we are no closer to the grace-filled life Jesus modeled. Biblical scholar and popular podcast host of The Bible for Normal People, Jared Byas casts a new vision for the Christian life that's built not on certainty, but on the risk of love. A biblically-based Christian life is not grounded in having all the answers but in a living relationship. This ultimately shifts our focus from collecting the "right" answers to loving others deeply and authentically. With stories and insights drawn from his years as a pastor, professor, and podcast host, Jared Byas calls us back to the heart of the Bible: that truth is only true when it's lived out in love. In a refreshing voice that's both witty and profoundly revelatory, Jared unpacks the concept of truth, its meaning, and why we so often fight over it. He makes a compelling case for how what we believe is less important than how we believe it and that, more than anything else, telling the truth in love is about following Jesus. For anyone who has ever felt forced to choose between truth and love, acceptance and rightness, this book offers a path forward beyond truth wars and legalistic religion to a love that matters more.
You're Not Listening
Author: Kate Murphy
Publisher: Celadon Books
ISBN: 1250297206
Category : Psychology
Languages : en
Pages : 304
Book Description
When was the last time you listened to someone, or someone really listened to you? "If you’re like most people, you don’t listen as often or as well as you’d like. There’s no one better qualified than a talented journalist to introduce you to the right mindset and skillset—and this book does it with science and humor." -Adam Grant, #1 New York Times bestselling author of Originals and Give and Take **Hand picked by Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink for Next Big Ideas Club** "An essential book for our times." -Lori Gottlieb, New York Times bestselling author of Maybe You Should Talk to Someone At work, we’re taught to lead the conversation. On social media, we shape our personal narratives. At parties, we talk over one another. So do our politicians. We’re not listening. And no one is listening to us. Despite living in a world where technology allows constant digital communication and opportunities to connect, it seems no one is really listening or even knows how. And it’s making us lonelier, more isolated, and less tolerant than ever before. A listener by trade, New York Times contributor Kate Murphy wanted to know how we got here. In this always illuminating and often humorous deep dive, Murphy explains why we’re not listening, what it’s doing to us, and how we can reverse the trend. She makes accessible the psychology, neuroscience, and sociology of listening while also introducing us to some of the best listeners out there (including a CIA agent, focus group moderator, bartender, radio producer, and top furniture salesman). Equal parts cultural observation, scientific exploration, and rousing call to action that's full of practical advice, You're Not Listening is to listening what Susan Cain's Quiet was to introversion. It’s time to stop talking and start listening.
Publisher: Celadon Books
ISBN: 1250297206
Category : Psychology
Languages : en
Pages : 304
Book Description
When was the last time you listened to someone, or someone really listened to you? "If you’re like most people, you don’t listen as often or as well as you’d like. There’s no one better qualified than a talented journalist to introduce you to the right mindset and skillset—and this book does it with science and humor." -Adam Grant, #1 New York Times bestselling author of Originals and Give and Take **Hand picked by Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink for Next Big Ideas Club** "An essential book for our times." -Lori Gottlieb, New York Times bestselling author of Maybe You Should Talk to Someone At work, we’re taught to lead the conversation. On social media, we shape our personal narratives. At parties, we talk over one another. So do our politicians. We’re not listening. And no one is listening to us. Despite living in a world where technology allows constant digital communication and opportunities to connect, it seems no one is really listening or even knows how. And it’s making us lonelier, more isolated, and less tolerant than ever before. A listener by trade, New York Times contributor Kate Murphy wanted to know how we got here. In this always illuminating and often humorous deep dive, Murphy explains why we’re not listening, what it’s doing to us, and how we can reverse the trend. She makes accessible the psychology, neuroscience, and sociology of listening while also introducing us to some of the best listeners out there (including a CIA agent, focus group moderator, bartender, radio producer, and top furniture salesman). Equal parts cultural observation, scientific exploration, and rousing call to action that's full of practical advice, You're Not Listening is to listening what Susan Cain's Quiet was to introversion. It’s time to stop talking and start listening.
Against Creativity
Author: Oli Mould
Publisher: Verso Books
ISBN: 1786636468
Category : Political Science
Languages : en
Pages : 216
Book Description
From line managers, corporate CEOs, urban designers, teachers, politicians, mayors, advertisers and even our friends and family, the message is 'be creative'. Creativity is heralded as the driving force of our contemporary society; celebrated as agile, progressive and liberating. It is the spring of the knowledge economy and shapes the cities we inhabit. It even defines our politics. What could possibly be wrong with this? In this brilliant, counter intuitive blast Oli Mould demands that we rethink the story we are being sold. Behind the novelty, he shows that creativity is a barely hidden form of neoliberal appropriation. It is a regime that prioritizes individual success over collective flourishing. It refuses to recognise anything - job, place, person - that is not profitable. And it impacts on everything around us: the places where we work, the way we are managed, how we spend our leisure time.
Publisher: Verso Books
ISBN: 1786636468
Category : Political Science
Languages : en
Pages : 216
Book Description
From line managers, corporate CEOs, urban designers, teachers, politicians, mayors, advertisers and even our friends and family, the message is 'be creative'. Creativity is heralded as the driving force of our contemporary society; celebrated as agile, progressive and liberating. It is the spring of the knowledge economy and shapes the cities we inhabit. It even defines our politics. What could possibly be wrong with this? In this brilliant, counter intuitive blast Oli Mould demands that we rethink the story we are being sold. Behind the novelty, he shows that creativity is a barely hidden form of neoliberal appropriation. It is a regime that prioritizes individual success over collective flourishing. It refuses to recognise anything - job, place, person - that is not profitable. And it impacts on everything around us: the places where we work, the way we are managed, how we spend our leisure time.
Art Matters
Author: Neil Gaiman
Publisher:
ISBN: 9781472260109
Category : Art
Languages : en
Pages : 0
Book Description
Seize the day in the name of art. This creative call to arms from the mind of Neil Gaiman combines his extraordinary words with deft and striking illustrations by Chris Riddell. 'Like a bedtime story for the rest of your life, this is a book to live by. At its core, it's about freeing ideas, shedding fear of failure, and learning that "things can be different" ' INSTITUTE OF IMAGINATION Be bold. Be rebellious. Choose art. It matters. Neil Gaiman once said that 'the world always seems brighter when you've just made something that wasn't there before'. This little book is the embodiment of that vision. Drawn together from speeches, poems and creative manifestos, Art Matters explores how reading, imagining and creating can change the world, and will be inspirational to young and old. THIS PAPERBACK EDITION INCLUDES BEAUTIFUL NEW ILLUSTRATIONS OF 'GOING WODWO'. What readers are saying about ART MATTERS 'A rallying cry for all artists and creators' 'Just the injection of positive thinking I needed' 'What a gorgeous, sweet and very, very wise little book' 'You don't know it yet, but it's likely you need this book' 'I feel artistically charged up for the first time in ages'
Publisher:
ISBN: 9781472260109
Category : Art
Languages : en
Pages : 0
Book Description
Seize the day in the name of art. This creative call to arms from the mind of Neil Gaiman combines his extraordinary words with deft and striking illustrations by Chris Riddell. 'Like a bedtime story for the rest of your life, this is a book to live by. At its core, it's about freeing ideas, shedding fear of failure, and learning that "things can be different" ' INSTITUTE OF IMAGINATION Be bold. Be rebellious. Choose art. It matters. Neil Gaiman once said that 'the world always seems brighter when you've just made something that wasn't there before'. This little book is the embodiment of that vision. Drawn together from speeches, poems and creative manifestos, Art Matters explores how reading, imagining and creating can change the world, and will be inspirational to young and old. THIS PAPERBACK EDITION INCLUDES BEAUTIFUL NEW ILLUSTRATIONS OF 'GOING WODWO'. What readers are saying about ART MATTERS 'A rallying cry for all artists and creators' 'Just the injection of positive thinking I needed' 'What a gorgeous, sweet and very, very wise little book' 'You don't know it yet, but it's likely you need this book' 'I feel artistically charged up for the first time in ages'
Food Matters
Author: Holly Bauer
Publisher: Macmillan Higher Education
ISBN: 1319304257
Category : Language Arts & Disciplines
Languages : en
Pages : 499
Book Description
Food Matters explores questions about the seemingly simple concept of food: What is the purpose of food: sustenance, pleasure, health? What political, social, and cultural forces affect our food choices? What does it mean to eat ethically? How does our food system contribute to the climate crisis, and how can we make changes in our eating habits and in food production to protect the planet? What problems and possibilities will influence what the future of food? Readings by a range of essayists, scientists, journalists, farmers, activists, and ordinary citizens take up these questions and more. Questions and assignments for each selection provide a range of activities for students. The Bedford Spotlight Reader Series is an exciting line of single-theme readers, each reflecting Bedford’s trademark care and quality. An editorial board of a dozen compositionists at schools with courses focusing on specific themes assists in the development of the series. Each reader collects thoughtfully chosen selections sufficient for an entire writing course—about 35 pieces—to allow instructors to provide carefully developed, high-quality instruction at an affordable price. Bedford Spotlight Readers are designed to help students from all majors make sustained inquiries from multiple perspectives, opening up topics such as gender, happiness, intelligence, language, music, science and technology, subcultures, and sustainability to critical analysis. The readers are flexibly arranged in thematic chapters, with each chapter focusing in depth on a different facet of the central topic. Instructor support at macmillanlearning.com includes sample syllabi and additional teaching resources.
Publisher: Macmillan Higher Education
ISBN: 1319304257
Category : Language Arts & Disciplines
Languages : en
Pages : 499
Book Description
Food Matters explores questions about the seemingly simple concept of food: What is the purpose of food: sustenance, pleasure, health? What political, social, and cultural forces affect our food choices? What does it mean to eat ethically? How does our food system contribute to the climate crisis, and how can we make changes in our eating habits and in food production to protect the planet? What problems and possibilities will influence what the future of food? Readings by a range of essayists, scientists, journalists, farmers, activists, and ordinary citizens take up these questions and more. Questions and assignments for each selection provide a range of activities for students. The Bedford Spotlight Reader Series is an exciting line of single-theme readers, each reflecting Bedford’s trademark care and quality. An editorial board of a dozen compositionists at schools with courses focusing on specific themes assists in the development of the series. Each reader collects thoughtfully chosen selections sufficient for an entire writing course—about 35 pieces—to allow instructors to provide carefully developed, high-quality instruction at an affordable price. Bedford Spotlight Readers are designed to help students from all majors make sustained inquiries from multiple perspectives, opening up topics such as gender, happiness, intelligence, language, music, science and technology, subcultures, and sustainability to critical analysis. The readers are flexibly arranged in thematic chapters, with each chapter focusing in depth on a different facet of the central topic. Instructor support at macmillanlearning.com includes sample syllabi and additional teaching resources.
Good Strategy Bad Strategy
Author: Richard Rumelt
Publisher: Currency
ISBN: 0307886239
Category : Business & Economics
Languages : en
Pages : 338
Book Description
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
Publisher: Currency
ISBN: 0307886239
Category : Business & Economics
Languages : en
Pages : 338
Book Description
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.