Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Buyology PDF full book. Access full book title Buyology by Martin Lindstrom. Download full books in PDF and EPUB format.
Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Rosemary Bandini Publisher: Hotei Publishing ISBN: 9780953573301 Category : Animals in art Languages : en Pages : 0
Book Description
Long-time collector Harriet Szechenyi concentrated on collecting netsuke of animals and celestial beings. A considerable part of the collection consists of so-called shishi (lion dogs). These beautiful miniature art objects have been described at length by Rosemary Bandini. beautiful Japanese art form. The appendix contains pictures of the signatures found on the netsuke, a very useful guide to the collector.
Author: Martin Lindstrom
Author: Martin Lindstrom
Author: National Gallery (Great Britain)
Author: Jennifer Speake
Author: Miriam Kinsey
Author: Rosemary Bandini
Author: Louis Gonse
Author: Steuben Glass (Firm)
Author: 
Author: Arlette Katchen
Author: P. & D. Colnaghi & Co