Cult of the Luxury Brand PDF Download

Author: Radha Chadha
Publisher: Nicholas Brealey International
ISBN: 1904838294
Category : Business & Economics
Languages : en
Pages : 320

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Book Description
The first book to explore how and why an amazing "luxeplosion" is rocking Asia.

Author: Garrison Keillor
Publisher: Grove/Atlantic, Inc.
ISBN: 0802121616
Category : Poetry
Languages : en
Pages : 194

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Book Description
The celebrated radio host of A Prairie Home Companion presents his first collection of poetry, featuring his reflections on daily life, love, politics and religion in verse that reflects his characteristic humor and insight.

Author: Jie Srun
Publisher: Oro Editions
ISBN: 9781951541767
Category : Fashion design
Languages : en
Pages : 220

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Book Description
The vast medium of jewelry and fashion artefact design continues to be a central pillar of fashion luxury goods industries and artistic practice, but there is a lack of discussions on the researches, value and roles of it. Design is an expression of values and attitudes, and a tangible form of guiding the thoughts and desires of individuals and members of society. In the contemporary society, when science, technology and craftsmanship reach a stage, whether products and services become luxurious or not, its quality, uniqueness, artistry and rarity are all achieved through design. This book represents the articles from 20 outstanding design researchers from 11 countries, including many works from international designers, who are engaging with and pushing the boundaries of the medium. It contributes to these international debates on contemporary fashion and jewelry design while providing an accessible overview and a concise reference book.

Author: Alison V. Scott
Publisher: Routledge
ISBN: 1317104382
Category : Literary Criticism
Languages : en
Pages : 246

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Book Description
Exploring the idea of luxury in relation to a series of neighboring but distinct concepts including avarice, excess, licentiousness, indulgence, vitality, abundance, and waste, this study combines intellectual and cultural historical methods to trace discontinuities in luxury’s conceptual development in seventeenth-century England. The central argument is that, as ’luxury’ was gradually Englished in seventeenth-century culture, it developed political and aesthetic meanings that connect with eighteenth-century debates even as they oppose their so-called demoralizing thrust. Alison Scott closely examines the meanings of luxury in early modern English culture through literary and rhetorical uses of the idea. She argues that, while ’luxury’ could and often did denote merely ’lust’ or ’licentiousness’ as it tends to be glossed by modern editors of contemporary works, its cultural lexicon was in fact more complex and fluid than that at this time. Moreover, that fuller understanding of its plural and shifting meanings-as they are examined here-has implications for the current intellectual history of the idea in Western thought. The existing narrative of luxury’s conceptual development is one of progressive upward transformation, beginning with the rise of economic liberalism amidst eighteenth-century debates; it is one that assumes essential continuity between the medieval treatment of luxury as the sin of ’luxuria’ and early modern notions of the idea even as social practises of luxury explode in early seventeenth-century culture.

Author: Betsy Winakur Tontiplaphol
Publisher: Routledge
ISBN: 1317079515
Category : Literary Criticism
Languages : en
Pages : 222

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Book Description
Beginning with John Keats and tracing a line of influence through Alfred Lord Tennyson and Gerard Manley Hopkins, Betsy Tontiplaphol draws on established narratives of the nineteenth century's social and literary developments to describe the relationship between poetics and luxury in an age when imperial trade and domestic consumerism reached a fevered pitch. The "luscious poem," as Tontiplaphol defines it, is a subset of the luxurious, a category that suggests richness in combination with enclosure and intimacy. For Keats, Tontiplaphol suggests, the psychological virtues of luscious experience generated a new poetics, one that combined his Romantic predecessors' sense of the ameliorative power of poetry with his own revaluation of space, both physical and prosodic. Her approach blends cultural context with close attention to the formal and affective qualities of poetry as she describes the efforts of Keats and his equally”though differently”anxious Victorian inheritors to develop textual spaces as luscious as the ones their language describes. For all three poets, that effort entailed rediscovering and reinterpreting the list, or catalogue, and each chapter's textual and formal analyses are offered in counterpoint to careful examination of the century's luscious materialities. Her book is at once a study of influence, a socio-historical critique, and a form-focused assessment of three century-defining voices.

Author: David Chitate
Publisher: David Chitate
ISBN:
Category : Self-Help
Languages : en
Pages : 1331

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Book Description
This groundbreaking book, authored by Dr. David Chitate and distributed by Swipe Educational Solutions LLC, is the first of its kind in the 21st century, offering a comprehensive Past Exam Question Bank with answers developed through collaboration with Subject Examiners, Subject Teachers and Artificial Intelligence. It equips students to excel in Ordinary and Advanced Level Exams, featuring Examiners' tips, common candidate errors, syllabus review exercises, model answers and much more. This transformative resource, boasting over 900 pages of exam-focused content per subject, guarantees that an "A" grade is within reach, revolutionising how students prepare for exams.

Author: Ashok Som
Publisher: John Wiley & Sons
ISBN: 0470830042
Category : Business & Economics
Languages : en
Pages : 467

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Book Description
A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.

Author: Deborah J. MacInnis
Publisher: Routledge
ISBN: 1317469186
Category : Business & Economics
Languages : en
Pages : 536

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Book Description
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.

Author: Beata Stępień
Publisher: Springer Nature
ISBN: 3030512185
Category : Business & Economics
Languages : en
Pages : 431

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Book Description
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.

Author:
Publisher: Varna University of Management
ISBN:
Category : Business & Economics
Languages : en
Pages : 321

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Book Description
The European Journal of Tourism Research is an open-access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, tourism sociology, psychology in tourism, tourism geography, political sciences in tourism, mathematics, tourism statistics, tourism anthropology, culture and tourism, heritage and tourism, national identity and tourism, information technologies in tourism and others are invited. Empirical studies need to have either a European context or clearly stated implications for the European tourism industry. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. The journal is indexed in Scopus and Clarivate Analytics' Emerging Sources Citation Index. There are no charges for publication. The editorial team welcomes your submissions to the European Journal of Tourism Research.