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Author: Rodoula H. Tsiotsou Publisher: Emerald Group Publishing ISBN: 1780520700 Category : Business & Economics Languages : en Pages : 418
Book Description
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
Author: Rodoula H. Tsiotsou Publisher: Emerald Group Publishing ISBN: 1780520700 Category : Business & Economics Languages : en Pages : 418
Book Description
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
Author: Marketing Publishing Center Publisher: Ediciones Díaz de Santos ISBN: 9788487189340 Category : Marketing Languages : es Pages : 182
Book Description
El presente manual ofrece una visión general que implica una revisión analítica y equilibrada sobre las orientaciones y tendencias más recientes que está adoptando el marketing en sus aplicaciones prácticas en las empresas de servicios.
Author: Jo Rowlands Publisher: Oxfam ISBN: 9780855983628 Category : Social Science Languages : en Pages : 196
Book Description
Focusing on the term empowerment this book examines the various meanings given to the concept of empowerment and the many ways power can be expressed - in personal relationships and in wider social interactions.
Author: Lucica Matei Publisher: Matei Lucica ISBN: 9737095146 Category : Languages : en Pages : 662
Book Description
The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing." Structured in accordance with the sessions of the mentioned Congress, the volume includes papers and relevant contributions on marketing research development in the public administration, healthcare and social assistance, higher education, local development and, more generally, nonprofit organizations. The social marketing specific issues take an important part of the volume giving the diversity of the approached topics as well as the large number of researchers concerned with this matter. Though of small dimensions, the contents of the sessions dedicated the revival and reinvention of public marketing must be underlined, as well as of the transfer of public marketing best practices to the South-Eastern European states. Publishing this volume represents a term of the interest expressed by over 40 academic and research groups in Europe and other continents with interests in the public and nonprofit marketing field, as well as in other European states' bodies that develop specific empirical studies.
Author: Jaime Gil-Lafuente Publisher: Springer ISBN: 3030006778 Category : Technology & Engineering Languages : en Pages : 376
Book Description
This book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.
Author: Gregory Ferrell Lowe Publisher: Springer ISBN: 3319085158 Category : Business & Economics Languages : en Pages : 379
Book Description
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
Author: Rodoula H. Tsiotsou
Author: Rodoula H. Tsiotsou
Author: Marketing Publishing Center
Author: 
Author: 
Author: Jo Rowlands
Author: Lucica Matei
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Author: Sebastian Brett
Author: Jaime Gil-Lafuente
Author: Gregory Ferrell Lowe