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Author: Tom Watson Publisher: Kogan Page Publishers ISBN: 9780749443061 Category : Business & Economics Languages : en Pages : 228
Book Description
Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.
Author: Tom Watson Publisher: Kogan Page Publishers ISBN: 9780749443061 Category : Business & Economics Languages : en Pages : 228
Book Description
Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.
Author: H-Dirksen L. Bauman Publisher: U of Minnesota Press ISBN: 1452942048 Category : Education Languages : en Pages : 678
Book Description
Deaf people are usually regarded by the hearing world as having a lack, as missing a sense. Yet a definition of deaf people based on hearing loss obscures a wealth of ways in which societies have benefited from the significant contributions of deaf people. In this bold intervention into ongoing debates about disability and what it means to be human, experts from a variety of disciplines—neuroscience, linguistics, bioethics, history, cultural studies, education, public policy, art, and architecture—advance the concept of Deaf Gain and challenge assumptions about what is normal. Through their in-depth articulation of Deaf Gain, the editors and authors of this pathbreaking volume approach deafness as a distinct way of being in the world, one which opens up perceptions, perspectives, and insights that are less common to the majority of hearing persons. For example, deaf individuals tend to have unique capabilities in spatial and facial recognition, peripheral processing, and the detection of images. And users of sign language, which neuroscientists have shown to be biologically equivalent to speech, contribute toward a robust range of creative expression and understanding. By framing deafness in terms of its intellectual, creative, and cultural benefits, Deaf Gain recognizes physical and cognitive difference as a vital aspect of human diversity. Contributors: David Armstrong; Benjamin Bahan, Gallaudet U; Hansel Bauman, Gallaudet U; John D. Bonvillian, U of Virginia; Alison Bryan; Teresa Blankmeyer Burke, Gallaudet U; Cindee Calton; Debra Cole; Matthew Dye, U of Illinois at Urbana–Champaign; Steve Emery; Ofelia García, CUNY; Peter C. Hauser, Rochester Institute of Technology; Geo Kartheiser; Caroline Kobek Pezzarossi; Christopher Krentz, U of Virginia; Annelies Kusters; Irene W. Leigh, Gallaudet U; Elizabeth M. Lockwood, U of Arizona; Summer Loeffler; Mara Lúcia Massuti, Instituto Federal de Santa Catarina, Brazil; Donna A. Morere, Gallaudet U; Kati Morton; Ronice Müller de Quadros, U Federal de Santa Catarina, Brazil; Donna Jo Napoli, Swarthmore College; Jennifer Nelson, Gallaudet U; Laura-Ann Petitto, Gallaudet U; Suvi Pylvänen, Kymenlaakso U of Applied Sciences; Antti Raike, Aalto U; Päivi Rainò, U of Applied Sciences Humak; Katherine D. Rogers; Clara Sherley-Appel; Kristin Snoddon, U of Alberta; Karin Strobel, U Federal de Santa Catarina, Brazil; Hilary Sutherland; Rachel Sutton-Spence, U of Bristol, England; James Tabery, U of Utah; Jennifer Grinder Witteborg; Mark Zaurov.
Author: B. Culshaw Publisher: Artech House Publishers ISBN: Category : Technology & Engineering Languages : en Pages : 232
Book Description
This book introduces the enabling concepts that make up the so-called smart structure and presents a number of brief case studies to illustrate the applications of these concepts. It examines the domains of the individual technologies and defines the challenges faced by the integrator. The book is particularly effective for the potential system user who needs a good technical general background on the subject and is also useful for students and researchers in contributory technologies who want to better understand the context of their work. Consultants in civil and structural engineering will also find it of interest.
Author: Robin F. Gainey Publisher: Untreed Reads ISBN: 1945447117 Category : Fiction Languages : en Pages : 238
Book Description
Fiery aristocrat, Eden Rose, uprooted from her native Scotland, has tended a foundering marriage and failing ranch at the corner of Crazy Woman Creek and the Powder River for a decade. Best friend, backwoods spitfire Maddie True, has her own woes a few miles away: widowed with a passel of young children, and caretaker to her addled father. Abandoned by her husband during the height of Wyoming Territory’s worst drought in history, Eden depends on her inept brother, Aiden, to see her through the coming winter. But when he disappears into the wild Bighorn mountains, she shuns Maddie’s fearful cautions, teaming with enigmatic Lakota holy man, Intah, to find her brother before the wicked snow holds them all hostage. “Light of the Northern Dancers is a powerful novel of a woman’s journey, thought-provoking and unsettling in its authenticity and unflinching honesty.” — Susan Wiggs, NYT Bestselling Romance Author “Half of what happens to us may have reason, the rest is chaos. Robin F. Gainey’s second novel, Light of the Northern Dancers, has this brand of existentialism. It’ real and it doesn’t let go!” — Tom Skerritt, Award Winning Actor, Writer, Director
Author: Christopher Durang Publisher: Dramatists Play Service, Inc. ISBN: 9780822214601 Category : Drama Languages : en Pages : 148
Book Description
...eloquently dramatizes questions of responsibility, guilt and pathology...the complex moral issues are translated into challenging story theater, like a cubist portrait of grief...Homage must be paid, this grieving mother cries to the stars, and Medoff answe The mysteries of life, death and survival in the city, of friendships among women and relationships between the sexes are explored...in Jacquelyn Reingold's GIRL GONE...the playwright display[s] admirable talent and generate[s] plenty of interest, tension an
Author: Randy Leffingwell Publisher: Motorbooks ISBN: 0760365032 Category : Transportation Languages : en Pages : 347
Book Description
Porsche's fabled 911 represents the ultimate expression of Ferdinand Porsche's original vision of the perfect sports car. In The Complete Book of Porsche 911, author and photographer Randy Leffingwell provides a year-by-year overview of Stuttgart's most famous car, from the original 901 prototype to today's technologically advanced GT2 and GT3 derivatives and the latest 992-generation 911. Along the way, he highlights the racing, prototype, and limited-production cars—offering the most complete reference available to these top-tier sports cars. In this book, you'll find the air-cooled cars of 1963 to 1998, then the water-cooled 911s of 1998 to present day. With behind-the-scenes info on the evolution of this iconic sports car, this book offers the detail craved by Porsche enthusiasts. Illustrated throughout with images from Porsche's own historical archive and complemented by the author’s stunning photos, along with detailed technical specification tables, The Complete Book of Porsche 911 offers a thorough account of one of the most beloved enthusiast cars ever produced.
Author: Michio Kaku Publisher: Oxford University Press ISBN: 0199857768 Category : Science Languages : en Pages : 377
Book Description
Are there other dimensions beyond our own? Is time travel possible? Can we change the past? Are there gateways to parallel universes? All of us have pondered such questions, but there was a time when scientists dismissed these notions as outlandish speculations. Not any more. Today, they are the focus of the most intense scientific activity in recent memory. In Hyperspace, Michio Kaku, author of the widely acclaimed Beyond Einstein and a leading theoretical physicist, offers the first book-length tour of the most exciting (and perhaps most bizarre) work in modern physics, work which includes research on the tenth dimension, time warps, black holes, and multiple universes. The theory of hyperspace (or higher dimensional space)--and its newest wrinkle, superstring theory--stand at the center of this revolution, with adherents in every major research laboratory in the world, including several Nobel laureates. Beginning where Hawking's Brief History of Time left off, Kaku paints a vivid portrayal of the breakthroughs now rocking the physics establishment. Why all the excitement? As the author points out, for over half a century, scientists have puzzled over why the basic forces of the cosmos--gravity, electromagnetism, and the strong and weak nuclear forces--require markedly different mathematical descriptions. But if we see these forces as vibrations in a higher dimensional space, their field equations suddenly fit together like pieces in a jigsaw puzzle, perfectly snug, in an elegant, astonishingly simple form. This may thus be our leading candidate for the Theory of Everything. If so, it would be the crowning achievement of 2,000 years of scientific investigation into matter and its forces. Already, the theory has inspired several thousand research papers, and has been the focus of over 200 international conferences. Michio Kaku is one of the leading pioneers in superstring theory and has been at the forefront of this revolution in modern physics. With Hyperspace, he has produced a book for general readers which conveys the vitality of the field and the excitement as scientists grapple with the meaning of space and time. It is an exhilarating look at physics today and an eye-opening glimpse into the ultimate nature of the universe.
Author: Tom Watson
Author: Tom Watson
Author: H-Dirksen L. Bauman
Author: B. Culshaw
Author: Robin F. Gainey
Author: Christopher Durang
Author: Marcus L. Rowland
Author: Randy Leffingwell
Author: American Iris Society
Author: Michio Kaku
Author: Alfred M. Bork