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Author: James Twitchell Publisher: Crown ISBN: 0609807234 Category : Business & Economics Languages : en Pages : 242
Book Description
James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.
Author: James Twitchell Publisher: Crown ISBN: 0609807234 Category : Business & Economics Languages : en Pages : 242
Book Description
James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.
Author: Vivien Stewart Publisher: ASCD ISBN: 1416613749 Category : Business & Economics Languages : en Pages : 202
Book Description
Designed to promote conversation about how to educate students for a rapidly changing, innovation-based world, this comprehensive and illuminating book from international education expert Vivien Stewart focuses on understanding what the world's best school systems are doing right for the purpose of identifying what U.S. schools--at the national, state, and local level--might do differently and better.
Author: Robert A. Pastor Publisher: Peterson Institute for International Economics ISBN: Category : Business & Economics Languages : en Pages : 240
Book Description
The pros, cons and potential of NAFTA are analyzed in this short, detailed text which employs extensive comparison with the European Union. He discusses the EU's regional and cohesion policies, highlighting the intent of these policies to reduce disparities between rich and poor countries. Pastor (international relations, Emory U.) then turns to Vicente Fox's agenda to redefine NAFTA and provides in-depth proposals to make Fox's plan a reality, addressing trade, transportation, infrastructure, common currency, customs and immigration, energy, regional development, and education. c. Book News Inc.
Author: Eric A. Hanushek Publisher: Brookings Institution Press ISBN: 0815703732 Category : Education Languages : en Pages : 161
Book Description
"Compares the performance of American schools with that of other countries against the background of an increasingly globalizing world, introducing new competition for talent, markets, capital, and opportunity, and shows mixed results for U.S. students and recommends areas where American schools and education should be improved"-- Provided by publisher.
Author: Laurie Grobman Publisher: University of Pennsylvania Press ISBN: 0812251989 Category : Education Languages : en Pages : 264
Book Description
A practical how-to guide for students and a powerful reminder of the value of a humanities education In recent decades, the humanities have struggled to justify themselves in the American university. The costs of attending a four-year college have exploded, resulting in intense pressure on students to major in STEM (science, technology, engineering, and mathematics), business, and other pre-professional or "practical" majors that supposedly transmit more marketable skills than can be acquired from the humanities. But, as Laurie Grobman and E. Michele Ramsey argue, this vision of humanities majors idly pondering the meaning of life for four years is inaccurate. Major Decisions demonstrates how choosing a major in the humanities is a worthwhile investment in a global economy that is shifting in the direction of college graduates who think broadly, critically, and ethically. Indeed, the core skills and knowledge imparted by an education in the humanities—including facility with written and verbal communication, collaboration, problem-solving, technological literacy, ethics, leadership, and an understanding of the human impacts of globalization—are immensely useful to employers across a variety of sectors. Major Decisions serves as a deeply informative guide to students and parents—and provides a powerful reminder to employers and university administrators of the true value of an education in the humanities.
Author: Carl J. Guarneri Publisher: Routledge ISBN: 1317459024 Category : Business & Economics Languages : en Pages : 351
Book Description
This comprehensive resource is an invaluable teaching aid for adding a global dimension to students' understanding of American history. It includes a wide range of materials from scholarly articles and reports to original syllabi and ready-to-use lesson plans to guide teachers in enlarging the frame of introductory American history courses to an international view.The contributors include well-known American history scholars as well as gifted classroom teachers, and the book's emphasis on immigration, race, and gender points to ways for teachers to integrate international and multicultural education, America in the World, and the World in America in their courses. The book also includes a 'Views from Abroad' section that examines problems and strategies for teaching American history to foreign audiences or recent immigrants. A comprehensive, annotated guide directs teachers to additional print and online resources.
Author: James Twitchell
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Author: James Twitchell
Author: Vivien Stewart
Author: Robert A. Pastor
Author: George Irving
Author: Eric A. Hanushek
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Author: Laurie Grobman
Author: Carl J. Guarneri
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