Author: Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 432
Book Description
Pettengill's Newspaper Directory and Advertisers' Handbook for ...
Author: Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 432
Book Description
Willing's Press Guide and Advertisers' Directory and Handbook
Author: Willing's Press Guide and Advertisers' Directory and Handbook
Author: Publisher:
ISBN:
Category : English newspapers
Languages : en
Pages : 1082
Book Description
"A guide to the press of the United Kingdom and to the principal publications of Europe, Australia, the Far East, Gulf States, and the U.S.A.
R.L.Polk's Directory of Directories
Author: R.L. Polk & CoDaily Newspapers in the United States
Author: Callie WiederPublisher:
ISBN:
Category : American newspapers
Languages : en
Pages : 68
Book Description
Printers' Ink; the ... Magazine of Advertising, Management and Sales
Author: Newspaper Press Directory
Author: Commerce
Author: But Wait, There's More...
Author: Robert CrawfordPublisher: Melbourne Univ. Publishing
ISBN: 0522853226
Category : Social Science
Languages : en
Pages : 314
Book Description
Catchy phrases, chants at cricket matches and jingles which consumers just can't get out of their heads-the best advertising stands out because it is creative, clever and, most importantly, funny. Advertising in Australia can be traced back to the early 1900s, when spruikers wooed the public with appeals to vanity, health and patriotism. By the time Australia had endured two World Wars, the Depression, economic downturns, political upheavals and direct confrontations, the advertising industry had not only survived, but had become a multi-billion dollar industry, with an enormous influence over people's everyday lives and their spending habits. But Wait, There's Morea is the first detailed history of the Australian advertising industry, exploring its development over the course of the twentieth century from a disorganised group of individuals selling newspaper space to a multi-billion dollar enterprise run by giant transnationals. It follows the admen and adwomen who worked to convert their audiences into consumers and examines their ongoing quest for legitimacy in the face of new technologies and an increasingly sophisticated and media-savvy audience.
Journalism, a Bibliography
Author: New York Public LibraryPublisher:
ISBN:
Category : Freedom of the press
Languages : en
Pages : 380
Book Description