News, Ads, and Sales PDF Download

Author: John Baker Opdycke
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 240

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Author: John Baker Opdycke
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages :

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Author: Harry Chin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 248

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Author: Isabelle M. Zimmerly
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 68

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Author: Southern Newspaper Publishers Association Foundation
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 116

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Author: David Fowler
Publisher:
ISBN:
Category : Advertising copy
Languages : en
Pages : 76

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Author: John Baker Opdycke
Publisher: Palala Press
ISBN: 9781356810871
Category :
Languages : en
Pages : 238

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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Author: John Philip Jones
Publisher: M.E. Sharpe
ISBN: 9780765621719
Category : Business & Economics
Languages : en
Pages : 196

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Book Description
The ""accepted wisdom"" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. ""When Ads Work"" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates th ...

Author: David Ogilvy
Publisher: Vintage
ISBN: 0804170053
Category : Social Science
Languages : en
Pages : 613

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Author: John Baker Opdycke
Publisher: Forgotten Books
ISBN: 9781527895591
Category : Business & Economics
Languages : en
Pages : 126

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Book Description
Excerpt from News, Ads, and Sales, Vol. 2: The Use of English for Commercial Purposes The common complaint of teachers who are inexperienced in such subjects as the following, is that pupils do not know anything about them, have no apperceptive mass, and therefore do not know how to prepare lessons in them at home. This ignorance on the part of pupils is, the author believes, an asset. In the first place it indicates that they will have nothing to unlearn and, in the second, that as a consequence their powers of thinking and oh servation will be the more unhindered, the more keenly alert. After all, the best purposes of any study are to throw pupils upon their own initiative, to make them keen observers and, if possible, independent thinkers. It is par excellence the purpose in the study of these subjects. Pupils should read each paragraph question group over carefully and thoughtfully. They should observe, take notice, of the common things around them, as suggested in a lesson series. If they do this conscientiously they will find their home study periods as well as their recitation periods filled with rich materials and illustrations for thought and discussion. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.