The Strategic Digital Media Entrepreneur PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Strategic Digital Media Entrepreneur PDF full book. Access full book title The Strategic Digital Media Entrepreneur by Penelope M. Abernathy. Download full books in PDF and EPUB format.
Author: Penelope M. Abernathy Publisher: John Wiley & Sons ISBN: 1119218047 Category : Social Science Languages : en Pages : 270
Book Description
A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.
Author: Penelope M. Abernathy Publisher: John Wiley & Sons ISBN: 1119218047 Category : Social Science Languages : en Pages : 270
Book Description
A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.
Author: Jeffrey H. Dyer Publisher: John Wiley & Sons ISBN: 1119763541 Category : Business & Economics Languages : en Pages : 514
Book Description
Students enjoy the concise and approachable style of Strategic Management: Concepts and Cases, 4e. Written in an accessible Harvard Business Review style with lots of practical examples and strategy tools, this course engages students with an easy-to-understand learning experience to strategic management concepts that will help students succeed in today's workplace. The newest edition of Strategic Management sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, outstanding author-produced cases, and much more.
Author: Sally J. Power Publisher: Bloomsbury Publishing USA ISBN: 0313054894 Category : Business & Economics Languages : en Pages : 217
Book Description
Most people realize that the employment deal has changed: the days of lifetime employment, or even a clear trajectory up the corporate ladder, are long gone. Dozens of surveys merely quantify what we all know—that education, hard work, and loyalty are no longer enough to guarantee job security. People in mid-career today want to take greater control of their working lives for many reasons. But they are not sure of how to do that in a working world full of change, uncertainty, disappearing career paths, downsizings, and early retirement packages. In The Mid-Career Success Guide, Sally Power draws from her research in management and career development to explain the sources and implications of these trends, and provide solutions to the challenges they present. The book introduces the Employability Plus model, an approach to career management that leaves behind the traditional job- or organization-centric perspectives by focusing on the individual's work, as a portfolio of skills that can be shaped to their interests and to their employers' needs and desires. Moreover, Power explores how individuals can make the time to develop new skills and knowledge, even when they are employed full-time, in order to expand the array of options available. Featuring real-life examples, interactive exercises, and an appendix of research tools and methods, The Mid-Career Success Guide offers fresh strategies and tactics for overcoming job stress and uncertainty, and proactively managing your career in midlife and beyond. In addition, it will serve as an essential resource for managers, human resource and career counseling professionals, and professors and students of organizational behavior and workplace trends.
Author: Sebastian B. Reiche Publisher: Taylor & Francis ISBN: 1000911179 Category : Business & Economics Languages : en Pages : 585
Book Description
This new edition of Readings and Cases in International Human Resource Management is a classic edited textbook, taking account of recent developments in the international human resources management (IHRM) field, such as the pandemic, the role of diversity, equity, and inclusion, as well as climate change. It includes a range of key readings that are essential for understanding the field and contextualizes each one with a selection of real-life case studies that demonstrate their meaning and impact in practice. The book aims to sensitize the reader to the complex human resource issues that exist in the global business environment. To that end, it strives to publish “tried and true” readings and cases that provide stimulating and intellectually challenging material and are written in ways that engage both the student and the instructor. Key features include: New readings and case studies that account for recent changes in the field, positioned alongside “tried and true” material Integration of contemporary themes such as remote working, digitization, sustainability, and social issues throughout the book An expanded introductory chapter, new discussion questions, and consistent pedagogy throughout Supplemental tutor support material, additional cases, and teaching notes to enhance instructors’ abilities to use the readings and cases with their students Bringing together well-known contributors and field experts into one encompassing text, this textbook is ideal for any class in international human resource management, international organizational behaviour, or international business. This seventh edition is thoroughly updated to enable students to understand the complexity of human resource issues in the post-pandemic era of global, remote, and technology-mediated working.
Author: Adedoyin, Festus Fatai Publisher: IGI Global ISBN: 1668472090 Category : Computers Languages : en Pages : 467
Book Description
The field of cybersecurity is becoming increasingly important due to the continuously expanding reliance on computer systems, the internet, wireless network standards such as Bluetooth and wi-fi, and the growth of "smart" devices, including smartphones, televisions, and the various devices that constitute the internet of things (IoT). Cybersecurity is also one of the significant challenges in the contemporary world, due to its complexity, both in terms of political usage and technology. The Handbook of Research on Cybersecurity Risk in Contemporary Business Systems examines current risks involved in the cybersecurity of various business systems today from a global perspective and investigates critical business systems. Covering key topics such as artificial intelligence, hacking, and software, this reference work is ideal for computer scientists, industry professionals, policymakers, researchers, academicians, scholars, instructors, and students.
Author: Andrew R. Thomas Publisher: Bloomsbury Publishing USA ISBN: 0313084513 Category : Business & Economics Languages : en Pages : 233
Book Description
In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers. From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro market—and reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.
Author: Dailey-Hebert, Amber Publisher: IGI Global ISBN: 1799867609 Category : Education Languages : en Pages : 333
Book Description
As the number of adjunct faculty teaching online courses remotely for their institutions continues to increase, so do the unique challenges they face, including issues of distance and isolation as well as problems pertaining to motivation, time, and compensation. Not only are these higher education faculty geographically isolated from each other and their colleagues at flagship campuses, but they also lack adequate institutional support and resources necessary to perform their roles. As institutions continue to rely heavily on this group of under-supported and undertrained instructors who teach the majority of online courses offered across the country, institutions need models and strategies to tap the expertise and perspectives of this group not only to improve teaching and learning in online programs but also to retain this critical talent pool. More consideration is needed to create institutional affinity and organizational commitment, build community, and create opportunities for remote adjunct faculty to be included as an integral component to their academic departments. The Handbook of Research on Inclusive Development for Remote Adjunct Faculty in Higher Education is a comprehensive reference work that presents research, theoretical frameworks, instructor perspectives, and program models that highlight effective strategies, innovative approaches, and unique considerations for creating professional development opportunities for remote adjunct faculty teaching online. This book provides concrete practices that foster inclusivity among contingent faculty teaching online as well as tangible practices that have been successfully implemented from faculty developers and academic leaders at institutions who have a large population of, and heavy reliance on, remote adjunct instructors. While addressing topics that include faculty engagement, mentoring programs, and instructor resources, this book intends to support remote instructors in the post-pandemic world. It is also beneficial for faculty development professionals; academic administrative leaders; higher education stakeholders; and higher education faculty, researchers, and students.
Author: Paula Alexander Publisher: Routledge ISBN: 1317950690 Category : Business & Economics Languages : en Pages : 361
Book Description
Corporate Social Irresponsibility focuses on ethical failures in order to relate corporate responsibility to business ethics, corporate governance, and organization effectiveness. The book advocates a strategic approach to CSR – ethical management cannot, and should not, be divorced from effective management. Corporate social responsibility has transitioned from oxymoron into a defining challenge of the twenty first century. Taking the recent financial crisis as a starting point, Alexander examines the underlying ethical and legal crises these events expose in the business world. The problems that have come to light go beyond issues of firm financial performance into the integrity of the manufacturing and marketing processes, and relations with consumers. As such, the book presents a model that resolves the apparent conflict between maximizing shareholder value, and meeting the interests of other firm stakeholders. Alexander presents a balanced view, contrasting her model with alternative approaches. The book also covers the impact of globalization on management, the ethics of outsourcing, the limits of regulation, as well as poverty alleviation and social entrepreneurship. Blending a comprehensive theoretical framework with a broad range of cases, this book covers the latest major changes in US legislation, as well as recent corporate scandals making it a valuable accompaniment to any course in CSR, business ethics, or business, government and society.
Author: Penelope M. Abernathy
Author: Penelope M. Abernathy
Author: Jeffrey H. Dyer
Author: 
Author: Sally J. Power
Author: Melissa G. Carr
Author: Sebastian B. Reiche
Author: Adedoyin, Festus Fatai
Author: Andrew R. Thomas
Author: Dailey-Hebert, Amber
Author: Paula Alexander