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Author: C. P. Kumar Publisher: C. P. Kumar ISBN: Category : Computers Languages : en Pages : 133
Book Description
In "Navigating the World of Offline and Online Shopping", we embark on a comprehensive journey through the ever-evolving realm of consumerism. This book is your ultimate guide to understanding the intricacies of shopping, both in physical stores and the digital marketplace. From the historical roots of shopping to the latest online trends, we delve into the psychology of consumer behavior and explore the innovations shaping offline and online retail experiences. With a focus on bridging the gap between traditional and digital shopping, this book addresses crucial aspects such as payment methods, security, social media influence, ethical considerations, and more. Whether you're a seasoned shopper or just beginning your consumer journey, this book offers invaluable insights and strategies for making informed, secure, and ethical shopping choices. Join us as we navigate the present and future of shopping, providing you with the knowledge and tools to be a conscious and confident consumer in a dynamic retail landscape.
Author: C. P. Kumar Publisher: C. P. Kumar ISBN: Category : Computers Languages : en Pages : 133
Book Description
In "Navigating the World of Offline and Online Shopping", we embark on a comprehensive journey through the ever-evolving realm of consumerism. This book is your ultimate guide to understanding the intricacies of shopping, both in physical stores and the digital marketplace. From the historical roots of shopping to the latest online trends, we delve into the psychology of consumer behavior and explore the innovations shaping offline and online retail experiences. With a focus on bridging the gap between traditional and digital shopping, this book addresses crucial aspects such as payment methods, security, social media influence, ethical considerations, and more. Whether you're a seasoned shopper or just beginning your consumer journey, this book offers invaluable insights and strategies for making informed, secure, and ethical shopping choices. Join us as we navigate the present and future of shopping, providing you with the knowledge and tools to be a conscious and confident consumer in a dynamic retail landscape.
Author: C. P. Kumar Publisher: C. P. Kumar ISBN: Category : Computers Languages : en Pages : 115
Book Description
"The New Realities of a Digital World" offers a comprehensive exploration of the profound changes brought by digitalization and technology. With chapters covering the rise of AI, ethical dilemmas, cryptocurrency’s impact, the gig economy, and more, the book delves into the opportunities and challenges of the modern digital age. It addresses pressing issues such as privacy, mental health, social justice, and the digital divide, all while highlighting the paradoxes of hyperconnectivity and the struggles faced by marginalized communities. This book serves as a thoughtful guide to understanding and preparing for a future shaped by technology.
Author: Wijnand Jongen Publisher: Ws Professional ISBN: 9789813274761 Category : Business & Economics Languages : en Pages : 304
Book Description
Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. Fundamentally, there is a bigger problem: stores cannot keep up with the changing behavior of customers who are connected 24/7, customers for whom there is no distinction between online and offline.The End of Online Shopping: The Future of New Retail in an Always Connected World describes how the smart, the sharing, the circular, and the platform economy are shaping a new era of always connected retail. Retailers urgently need to innovate if they want to stay relevant in a world dominated by marketplaces and sharing platforms. The book contains inspiring examples from different industries -- which include the usual suspects such as Amazon, Alibaba, and Google, but also local startups -- and covers all aspects of the customer journey, from orientation and selection to delivery.The End of Online Shopping provides an excellent overview of shopping trends and developments worldwide, and offers readers indispensable insights into the future of retail.
Author: C. P. Kumar Publisher: C. P. Kumar ISBN: Category : Self-Help Languages : en Pages : 135
Book Description
"A Comprehensive Guide to Personal Transformation" is an essential resource for anyone committed to self-improvement and personal growth. This book delves into various aspects of personal development, starting with the foundations of self-awareness and the significance of cultivating a positive mindset. It explores the power of mindfulness, the importance of building productive habits, and the art of setting and achieving goals. With chapters dedicated to mastering time management, overcoming procrastination, and prioritizing self-care, the guide provides practical strategies for holistic well-being. Readers will also find insights on effective communication, emotional intelligence, resilience, financial improvement, continuous learning, and more. Each chapter offers actionable advice to help readers navigate their unique journey towards a more fulfilling and empowered life.
Author: C. P. Kumar Publisher: C. P. Kumar ISBN: Category : Self-Help Languages : en Pages : 256
Book Description
Embark on a profound expedition towards self-realization and inner tranquility with "A Journey to Inner Peace and Enlightenment". This enlightening book navigates through 39 meticulously crafted chapters, each serving as a stepping stone towards spiritual awakening and personal growth. From laying the groundwork for spiritual enlightenment to unraveling the depths of mindfulness, resilience, and compassion, this transformative journey delves into the essence of true happiness, freedom, and gratitude. Explore the transformative power of positive relationships, self-compassion, and the art of forgiveness, while embracing change, uncertainty, and the beauty of simplicity. With wisdom drawn from various spiritual traditions and contemporary insights, this book offers a holistic guide to nurturing inner peace and embracing the spiritual path with grace and authenticity.
Author: C. P. Kumar Publisher: C. P. Kumar ISBN: Category : Computers Languages : en Pages : 145
Book Description
"Social Media Frauds and Online Scams" takes readers on a deep dive into the dark side of online platforms, exploring the alarming rise of fraud and scams through social media. From the early evolution of social media scams to sophisticated AI-driven deception and deepfake manipulations, this book uncovers the vulnerabilities that fraudsters exploit on platforms like Facebook, Instagram, and beyond. With real-world examples of phishing, romance scams, and influencer fraud, it equips readers with essential knowledge to protect themselves from the growing threats of online deception while offering practical strategies for prevention and recovery.
Author: Santiago Gallino Publisher: Springer Nature ISBN: 3030201198 Category : Business & Economics Languages : en Pages : 353
Book Description
The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies.
Author: Philip Kotler Publisher: John Wiley & Sons ISBN: 1119341140 Category : Business & Economics Languages : en Pages : 127
Book Description
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Author: Reis, Leonilde Publisher: IGI Global ISBN: 1799892298 Category : Business & Economics Languages : en Pages : 299
Book Description
The COVID-19 pandemic has accelerated the implementation of digital transformation strategies, and there has been an exponential increase in the demand for intelligent and reliable communications solutions. The pandemic brings huge challenges for all economic agents, as resilience and the capacity to adapt to new risks and hindrances are now fundamental elements in our societies. In this context, it is essential that digitalization brings opportunities to transition to a smarter economy based on innovation, sustainability, and well-being. Digitalization as a Driver for Smart Economy in the Post-COVID-19 Era discusses digitalization, information and communication technologies, marketing, entrepreneurship, and innovation in an organizational context to optimize the practices established in the most diverse domains of knowledge, specifically attending to the relation between digitalization and sustainability in a post-pandemic era. It is ideal for academicians, instructors, researchers, industry professionals, business managers, private institutions, and students as it covers a range of key topics such as sustainability and smart economy.
Author: C. P. Kumar 
Author: C. P. Kumar 
Author: C. P. Kumar 
Author: Wijnand Jongen
Author: C. P. Kumar 
Author: C. P. Kumar 
Author: C. P. Kumar 
Author: Santiago Gallino
Author: N. V. Suresh
Author: Philip Kotler
Author: Reis, Leonilde