Author: Jesse Reed Publisher: Thames Hudson ISBN: 9780692586532 Category : Corporate image Languages : en Pages : 220
Book Description
The NASA Graphics Standards Manual, by Richard Danne and Bruce Blackburn, is a futuristic vision for an agency at the cutting edge of science and exploration. Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the Managers Guide, a follow-up booklet distributed by NASA.
Author: Tony Darnell Publisher: Paul A. Darnell ISBN: 9781680920789 Category : Languages : en Pages : 114
Book Description
The NASA Graphics Standards Manual: Remastered Edition is a modern spin on the original NASA Graphics Standards Manual published in 1976 and puts it into a new and clean format. Using high-resolution scans of the original book, over two-hundred man-hours were spent in recreating and remastering the original drawings with very fine details. This book is not in the same format as the original, as the original manual was in a binder. However, much care was taken in ensuring the correct image and font proportions were used. The original double-spread pages were reformatted to fit onto two single facing pages. Photos from the original book were replaced with the original photos sourced from the NASA library, and missing photos were replaced with similar photos obtained from the NASA library. This edition is published with the highest quality print-on-demand techniques along with the most vivid color, and printed on thick 70 lb. paper. Fine type sized as small as three point Helvetica is still legible, and the reproduced drawings are clean and crisp. If you are a fan of NASA, then this book is a great addition to your NASA library.
Author: Frank Ostroff Publisher: Oxford University Press ISBN: 0199728062 Category : Business & Economics Languages : en Pages : 272
Book Description
The vertical/functional hierarchy has been the mainstay of business since the industrial revolution. But it has its problems. In fact, the vertical design all but guarantees fragmented tasks, overspecialization, fiefdoms, turf wars, the urge to control from the top--all the negatives that foster organizational paralysis. In The Horizontal Organization, Frank Ostroff provides executives with the first truly viable alternative to the age-old vertical alignment. Indeed, he offers nothing less than the first full view of what the organization of the future looks like and how it works. The concept of horizontal organization has been hailed in Fortune as "a model corporation for the next fifty years" and in a Business Week cover story as "the real thing." But until now, management books have offered only piecemeal accounts of what the organization of the future might look like. Ostroff, a key developer of the concept of the horizontal organization, offers the first workable road map. He describes what the horizontal organization is, what it looks like, why it is important, how it helps improve performance, where it is appropriate, and how to develop it. The book contains real case examples that show how major international corporations (and one federal agency) have used Ostroff's concepts to meet their competitive goals. For instance, we see how Ford Motor Company's Customer Service Division turned to the horizontal organization to meet a highly ambitious goal--to get the customer's car fixed right, on time, the first time, at a competitive price, in convenient locations. We see how a horizontal design radically improved the performance of OSHA (the federal agency that oversees occupational safety), transforming it from a bureaucratic enforcer of regulations to a proactive problem-solver in a concerted effort to improve working conditions and save lives. And we see how Xerox combined both vertical and horizontal designs successfully, a case that underscores when a firm can best use the horizontal organization to achieve their goals. Ostroff also looks at a General Electric plant in North Carolina, Motorola's Space and Systems Technology Group, and the home finance division of Barclays Bank, highlighting how these major corporations have also used the horizontal organization to radically improve productivity. Many successful business books, such as Reengineering the Corporation and Beyond Reengineering, have given managers only a piece of the puzzle. Ostroff gives us the complete picture. The Horizontal Organization offers the first usable roadmap to the twenty-first-century firm. It is a book everyone who desires to radically improve the performance of their organization will want to read.
Author: Jesse Reed Publisher: ISBN: 9780692878309 Category : Design Languages : en Pages : 228
Book Description
In 1970, President Richard Nixon created the Environmental Protection Agency (EPA) to confront environmental pollution and protect the health of the American people. One of the EPA's top priorities was consolidating numerous state offices to more efficiently carry out its goal of "working for a cleaner, healthier environment for the American people." But there was one area in which the EPA--like many government agencies of the time--was terribly inefficient: their graphic design and communications department. Millions of dollars were being wasted annually due to nonstandardized formats, inefficient processes and almost everything being designed from scratch. In 1977 the EPA began working with the legendary New York design firm Chermayeff & Geismar (now Chermayeff & Geismar & Haviv, or CGH), responsible for some of the most recognizable visual identities in the world, such as Chase Bank, PBS, National Geographic, the Smithsonian Institution, Mobil Oil and NBC. Partners Ivan Chermayeff, Tom Geismar and Steff Geissbuhler set about tackling this problem. The result was the 1977 US Environmental Protection Agency Graphic Standards System. Forty years later, Jesse Reed & Hamish Smyth--creators of the NYCTA and NASA Graphics Standards Manual reissues--have partnered with CGH and AIGA, the US's oldest and largest professional organization for design, to publish this classic graphic standards EPA manual as a hardcover volume. Each page is reproduced at the same size as the original three-ring binder pages, using the same vibrant Pantone inks with a total of 14 colors.
Author: Wim Crouwel Publisher: The Monacelli Press, LLC ISBN: 1580934129 Category : Design Languages : en Pages : 177
Book Description
A PRINT magazine and Design Observer Best Book of the Year The first English translation of a famous 1972 debate between Dutch graphic designers Wim Crouwel and Jan van Toorn, a public clash of subjectivity versus objectivity at Amsterdam’s Museum Fodor that helped set the stage for bold philosophical showdowns to come in design culture. Held in response to an exhibition of Van Toorn’s work at Stedelijk Museum, including student posters protesting the Vietnam War—in an era of youth culture and increasing resistance to authority, capitalism, and the power of media—the stakes were aesthetic, ethical, and politically charged. Crouwel defended his approach of neutrality and austere rationalism, attention to typography and worksmanship, and professionalism in service of the client’s message. Van Toorn argued for his use of chaos, collage, and photographs of everyday life; that a designer’s ideas, personality, and political commitments are integral to the work. Dialogue on The Debate has reverberated in graphic design circles for the four decades since, and it is often referenced in modern design criticism as a key marker for the philosophical positions that continue to define the profession. The first English transcript of this key event in design history will allow a contemporary audience to discover the ongoing relevance of The Debate in an increasingly complex visual culture. Along with the transcript, this pocket-sized clothbound book contains a foreword by prominent design critic Rick Poynor, and essays from Dutch design historian Frederike Huygen, who discusses the historical context of the debate, and curator Dingenus van de Vrie, who looks more closely at these two giants’ different perspectives on graphic design. A color gallery juxtaposes a representative selection from the oeuvres of Crouwel and Van Toorn, including exhibition designs, calendars, posters, brochures, artist book designs, postal stamps, and fascinating works such as the script of a 1969 stage production based on a story by Jorge Luis Borges, sealed in a tin can, and a many-gatefolded catalog for Ed Ruscha’s “Dutch Details” at Groninger Museum.
Author: Dave Addey Publisher: Abrams ISBN: 168335334X Category : Design Languages : en Pages : 274
Book Description
A designer’s deep dive into seven science fiction films, filled with “gloriously esoteric nerdery [and] observations as witty as they are keen” (Wired). In Typeset in the Future, blogger and designer Dave Addey invites sci-fi movie fans on a journey through seven genre-defining classics, discovering how they create compelling visions of the future through typography and design. The book delves deep into 2001: A Space Odyssey, Star Trek: The Motion Picture, Alien, Blade Runner, Total Recall, WALL·E, and Moon, studying the design tricks and inspirations that make each film transcend mere celluloid and become a believable reality. These studies are illustrated by film stills, concept art, type specimens, and ephemera, plus original interviews with Mike Okuda (Star Trek), Paul Verhoeven (Total Recall), and Ralph Eggleston and Craig Foster (Pixar). Typeset in the Future is an obsessively geeky study of how classic sci-fi movies draw us in to their imagined worlds.
Author: Natalie Angier Publisher: HMH ISBN: 0547348568 Category : Science Languages : en Pages : 305
Book Description
The New York Times bestseller that makes scientific subjects both understandable and fun: “Every sentence sparkles with wit and charm.” —Richard Dawkins From the Pulitzer Prize–winning New York Times science journalist and bestselling author of Woman, this is a playful, passionate guide to the science all around us (and inside us)—from physics to chemistry, biology, geology, astronomy, and more. Drawing on conversations with hundreds of the world’s top scientists, Natalie Angier creates a thoroughly entertaining guide to scientific literacy. For those who want a fuller understanding of some of the great issues of our time, The Canon offers insights on stem cells, bird flu, evolution, and global warming. For students—or parents whose kids ask a lot of questions about how the world works—it brings to life such topics as how the earth was formed, or what electricity is. Also included are clear, fascinating explanations of how to think scientifically and grasp the tricky subject of probability. The Canon is a joyride through the major scientific disciplines that reignites our childhood delight and sense of wonder—and along the way, tells us what is actually happening when our ice cream melts or our coffee gets cold, what our liver cells do when we eat a caramel, why the horse is an example of evolution at work, and how we’re all really made of stardust.
Author: Viction:workshop Publisher: Viction:ary ISBN: 9789887903413 Category : Design Languages : en Pages : 0
Book Description
The best-selling PALETTE colour-themed series remains one of the most successful and sought-after references for designers around the world. Its first three editions - Black & White (Vol. 1), Multicolour (Vol. 2) and Gold & Silver (Vol. 3) - form the basis of a classic collection that continues to be relevant and reliable through the variety of compelling concepts and visuals featured; in-demand even though they are no longer in print. In keeping with the ever-changing demands of creative practitioners today without losing the essence of the original series, these three fan favourites will now be re-edited with the latest works, and made more accessible under the PALETTE Mini series, with future releases of editions 04 - 08 to follow. Redesigned rather than reprinted for easier and more efficient reading and collecting, PALETTE Minis will be packed with style and substance like their predecessors; serving as the intriguing, instrumental, and timeless sources of inspiration that they have always been. With their mesmerizing sheen, metallic colors add luster to surfaces as they catch the eye even under the dimmest of lights. Through a vast variety of mediums and techniques, the artists and designers featured in Gold & Silver (Vol. 3) demonstrate great sensibility and sensitivity in using metallics on materials to balance form and function.
Author: Denis Cosgrove Publisher: Bloomsbury Publishing ISBN: 0857732005 Category : Social Science Languages : en Pages : 373
Book Description
Leading geographer Denis Cosgrove provides a series of personal reflections on the complex connections between seeing, imagining and representing the world geographically. In a series of eloquent essays he draws upon pictorial images - including maps, sketches, cartoons, paintings, and photographs - to explore and elaborate upon the many and varied ways in which the vast and varied earth, and at times the heavens beyond, have been both imagined and represented as a place of human habitation. The essays include reflections upon geographical discovery; urban cartography and utopian visions; ideas of landscape and the shaping of America; wilderness and masculinity; conceptions of the Pacific; and the imaginative grip of the Equator. Extensively illustrated, this engaging work reveals the richness of the geographical imagination as expressed over the past five centuries.
Author: Jesse Reed
Author: Tony Darnell
Author: Frank Ostroff
Author: Jesse Reed
Author: Wim Crouwel
Author: Robert A. Day
Author: Dave Addey
Author: Natalie Angier
Author: Viction:workshop
Author: Denis Cosgrove