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Author: Ann Badillo Publisher: Createspace Independent Publishing Platform ISBN: 9781539146148 Category : Languages : en Pages : 156
Book Description
In a world where story has become everything, organizations are finding it increasingly hard to compete. That's because stories can only take you so far. The real power lies in narratives. We are surrounded by noise. We are overwhelmed by information from social media, news and advertising. In this environment, it can be impossible for a brand, cause or individual to be heard. Organizations have traditionally used stories to try and connect with their audiences. But now, stories aren't enough. To be heard and to authentically connect to an audience, organizations need to embrace narrative. So what do we mean when we talk about narrative? In this book, the reader will learn what narrative is and why it is important. They will learn the conditions that give rise to a narrative. They will get a sense of the basic roles of the participants in the dance of narrative. We call them narrative "Initiators" and "Respondents." They will also learn about the elements of the existing narratives they live with, and are creating. By defining narrative, we help the reader see the narratives all around them. We then lay out the building blocks of narrative so the reader can think about their own narrative. Finally, we provide simple worksheets to guide the narrative-building process for organizations of any size. Our hope is that by walking readers through the narrative-building process, they will be more empowered to connect with their audiences and create authentic, lasting relationships.
Author: Ann Badillo Publisher: Createspace Independent Publishing Platform ISBN: 9781539146148 Category : Languages : en Pages : 156
Book Description
In a world where story has become everything, organizations are finding it increasingly hard to compete. That's because stories can only take you so far. The real power lies in narratives. We are surrounded by noise. We are overwhelmed by information from social media, news and advertising. In this environment, it can be impossible for a brand, cause or individual to be heard. Organizations have traditionally used stories to try and connect with their audiences. But now, stories aren't enough. To be heard and to authentically connect to an audience, organizations need to embrace narrative. So what do we mean when we talk about narrative? In this book, the reader will learn what narrative is and why it is important. They will learn the conditions that give rise to a narrative. They will get a sense of the basic roles of the participants in the dance of narrative. We call them narrative "Initiators" and "Respondents." They will also learn about the elements of the existing narratives they live with, and are creating. By defining narrative, we help the reader see the narratives all around them. We then lay out the building blocks of narrative so the reader can think about their own narrative. Finally, we provide simple worksheets to guide the narrative-building process for organizations of any size. Our hope is that by walking readers through the narrative-building process, they will be more empowered to connect with their audiences and create authentic, lasting relationships.
Author: Ogata, Takashi Publisher: IGI Global ISBN: 152259695X Category : Business & Economics Languages : en Pages : 432
Book Description
The concept of narrative has exerted a strong influence on a wide range of fields, from the humanities such as literature (and art and entertainment) to social studies, psychiatry, and psychology. The framework that allows access to narratives across a wide range of areas, from science to the humanities, has the potential to be improved as a fusion of cognitive science and artificial intelligence. Toward an Integrated Approach to Narrative Generation: Emerging Research and Opportunities is a critical scholarly book that focuses on the significance of narratives and narrative generation in various aspects of human society. Featuring an array of topics such as philosophy, narratology, and advertising, this book is ideal for software developers, academicians, philosophy professionals, researchers, and students in the fields of cognitive studies, literary studies, and digital content design and development.
Author: Ogata, Takashi Publisher: IGI Global ISBN: 1799848655 Category : Science Languages : en Pages : 409
Book Description
The use of cognitive science in creating stories, languages, visuals, and characters is known as narrative generation, and it has become a trending area of study. Applying artificial intelligence (AI) techniques to story development has caught the attention of professionals and researchers; however, few studies have inherited techniques used in previous literary methods and related research in social sciences. Implementing previous narratology theories to current narrative generation systems is a research area that remains unexplored. Bridging the Gap Between AI, Cognitive Science, and Narratology With Narrative Generation is a collection of innovative research on the analysis of current practices in narrative generation systems by combining previous theories in narratology and literature with current methods of AI. The book bridges the gap between AI, cognitive science, and narratology with narrative generation in a broad sense, including other content generation, such as a novels, poems, movies, computer games, and advertisements. The book emphasizes that an important method for bridging the gap is based on designing and implementing computer programs using knowledge and methods of narratology and literary theories. In order to present an organic, systematic, and integrated combination of both the fields to develop a new research area, namely post-narratology, this book has an important place in the creation of a new research area and has an impact on both narrative generation studies, including AI and cognitive science, and narrative studies, including narratology and literary theories. It is ideally designed for academicians, researchers, and students, as well as enterprise practitioners, engineers, and creators of diverse content generation fields such as advertising production, computer game creation, comic and manga writing, and movie production.
Author: Ogata, Takashi Publisher: IGI Global ISBN: 1522599452 Category : Business & Economics Languages : en Pages : 444
Book Description
Narrative generation can be applied to systematic frameworks that cover theoretical and philosophical thoughts of narratives and narrative generation, analytical research of related narrative genres and narrative works, and narrative works writing and creation using narrative generation systems. The design and development of narrative generation systems refers to the themes regarding narrative work creation as arts and literature through narrative generation systems beyond narrative generation systems as a technology. Internal and External Narrative Generation Based on Post-Narratology: Emerging Research and Opportunities is an essential scholarly publication that explores the creation of narrative systems using practical frameworks and advanced narrative analysis. Highlighting a range of topics such as marketing, synthetic narrative, and application systems, this book is ideal for academicians, information technology professionals, designers, developers, researchers, and students.
Author: Ogata, Takashi Publisher: IGI Global ISBN: 1522547762 Category : Business & Economics Languages : en Pages : 485
Book Description
From literature and film to advertisements, storytelling is an important aspect of daily life. To create an impactful story, it is important to analyze the creation and generation of a storyline. Content Generation Through Narrative Communication and Simulation is a critical research publication that explores story and the application of story in various forms of media as well as the challenges of automated story. Featuring coverage on a wide range of topics such as narrative or story generation systems, the film and movie narrative generation, and narrative evaluation, this book is geared toward researchers, students, and professionals seeking current and relevant research on the influence and creation of story in media.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1799809528 Category : Computers Languages : en Pages : 1704
Book Description
As technology continues to become more sophisticated, a computer’s ability to understand, interpret, and manipulate natural language is also accelerating. Persistent research in the field of natural language processing enables an understanding of the world around us, in addition to opportunities for manmade computing to mirror natural language processes that have existed for centuries. Natural Language Processing: Concepts, Methodologies, Tools, and Applications is a vital reference source on the latest concepts, processes, and techniques for communication between computers and humans. Highlighting a range of topics such as machine learning, computational linguistics, and semantic analysis, this multi-volume book is ideally designed for computer engineers, computer and software developers, IT professionals, academicians, researchers, and upper-level students seeking current research on the latest trends in the field of natural language processing.
Author: Tanya X. Short Publisher: CRC Press ISBN: 0429948581 Category : Computers Languages : en Pages : 341
Book Description
This edited collection of chapters concerns the evolving discipline of procedural storytelling in video games. Games are an interactive medium, and this interplay between author, player and machine provides new and exciting ways to create and tell stories. In each essay, practitioners of this artform demonstrate how traditional storytelling tools such as characterization, world-building, theme, momentum and atmosphere can be adapted to full effect, using specific examples from their games. The reader will learn to construct narrative systems, write procedural dialog, and generate compelling characters with unique personalities and backstories. Key Features Introduces the differences between static/traditional game design and procedural game design Demonstrates how to solve or avoid common problems with procedural game design in a variety of concrete ways World’s finest guide for how to begin thinking about procedural design
Author: Reinhard Stelter Publisher: Springer Science & Business Media ISBN: 940077186X Category : Psychology Languages : en Pages : 263
Book Description
Third generation coaching proposes a form of dialogue where coach and coachee are focused on creating space for reflection through collaborative practices and less concerned with fabricating quick solutions. Aspiring to achieve moments of symmetry between coach and coachee, where their dialogue is driven by a strong emphasis on meaning-making, values, aspirations and identity issues. Coach and coachee meet as fellow-humans in a genuine dialogue. Marking a new trend in coaching, based on the acknowledgement of changes in society, learning and knowledge production, as well as leadership, while distinguishing itself from the existing models (pop coaching, GROW model, etc.). Third generation coaching is based on a fresh analysis of our society – a society that is characterized by diversification, identity challenges, abolition of the monopoly of knowledge, lifelong learning, and the necessity for self-reflection. Providing quality material to guide ambitious practitioners and high level coaching education programs, in an accessible format. A Guide to Third Generation Coaching advocates a revisited and innovative approach to coaching and coaching psychology, advantageous for learners and practitioners alike, by supporting the reader as a reflective practitioner. ”In this insightful book Reinhard Stelter takes coaching to a new level. With its new perspective, it will make an outstanding contribution to the field.” Prof Stephen Palmer, Centre for Coaching, London, UK, President of the International Society for Coaching Psychology (ISCP) “This book is a wonderful contribution to further theoretical understanding and evidence-based practice within Coaching and Coaching Psychology. Reinhard provides us with a look at the foundations contributing to this field, the benefit of his experience and learning, and the evolution of thinking to our current state. Whether you are a coach, coaching psychologist, leader, manager or student, you will find this an excellent resource to expand your thinking, reflection, exploration, and learning on your journey.” Diane Brennan, MBA, MCC, Past-President International Coach Federation (ICF) in 2008 “A thoughtful and wide ranging journey through the philosophy of coaching. Professor Stelter brings positive psychology, dialogue, and narrative approaches together into a model of coaching designed to meet the needs of clients in today’s world.” Dr. Michael Cavanagh, MClinPsy, PhD, Deputy Director, Coaching Psychology Unit, School of Psychology, The University of Sydney
Author: Ogata, Takashi Publisher: IGI Global ISBN: 152257980X Category : Language Arts & Disciplines Languages : en Pages : 540
Book Description
Studying narratives is an ideal method to gain a good understanding of how various aspects of human information are organized and integrated. The concept and methods of a narrative, which have been explored in narratology and literary theories, are likely to be connected with contemporary information studies in the future, including those in computational fields such as AI, and in cognitive science. This will result in the emergence of a significant conceptual and methodological foundation for various technologies of novel contents, media, human interface, etc. Post-Narratology Through Computational and Cognitive Approaches explores the new possibilities and directions of narrative-related technologies and theories and their implications on the innovative design, development, and creation of future media and contents (such as automatic narrative or story generation systems) through interdisciplinary approaches to narratology that are dependent on computational and cognitive studies. While highlighting topics including artificial intelligence, narrative analysis, and rhetoric generation, this book is ideally designed for designers, creators, developers, researchers, and advanced-level students.
Author: Ogata, Takashi Publisher: IGI Global ISBN: 1522504338 Category : Language Arts & Disciplines Languages : en Pages : 490
Book Description
Studying narratives is often the best way to gain a good understanding of how various aspects of human information are organized and integrated—the narrator employs specific informational methods to build the whole structure of a narrative through combining temporally constructed events in light of an array of relationships to the narratee and these methods reveal the interaction of the rational and the sensitive aspects of human information. Computational and Cognitive Approaches to Narratology discusses issues of narrative-related information and communication technologies, cognitive mechanism and analyses, and theoretical perspectives on narratives and the story generation process. Focusing on emerging research as well as applications in a variety of fields including marketing, philosophy, psychology, art, and literature, this timely publication is an essential reference source for researchers, professionals, and graduate students in various information technology, cognitive studies, design, and creative fields.
Author: Ann Badillo
Author: Ann Badillo
Author: Ogata, Takashi
Author: Ogata, Takashi
Author: Ogata, Takashi
Author: Ogata, Takashi
Author: Management Association, Information Resources
Author: Tanya X. Short
Author: Reinhard Stelter
Author: Ogata, Takashi
Author: Ogata, Takashi